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| Pinterest launches Interests, a tool to let users explore topics and find pins they like Posted: 27 Jan 2014 11:20 AM PST  Pinterest today announced a sneak preview of a new tool called Interests. As its amazingly clever name implies, Interests lets users find pins they like based on topics they find, well, interesting. To give the feature a whirl, visit Pinterest on your desktop browser and select "Preview! Explore Interests" in the categories menu. Pinterest plans to roll out the feature to all users, including mobile, "soon." On Pinterest, categories can be as broad as All Travel or New York City. Previously, all of the pins on Pinterest were organized into just a handful of such categories. Pinterest explains that each user's Interests page will adjust based on your existing pins: the more you pin, the more changes you'll see. That means you're essentially getting customized recommendations, in addition to being able to explore more categories than before. "We're working hard to make Pinterest as relevant as possible for each person so it can be a place you can find and save all of the things you love, even if you didn't even know you were looking for them," the company explains. "This is just the beginning of bringing you more great experiences for your unique interests." Pinterest says it has a lot planned for 2014, but at the top of its list is creating new ways to discover Pins. That makes sense: the easier the company can make it for its users to find more content to engage with, the more of them will keep coming back. The company does emphasize that the feature is still just a preview, so you may see "a few interests here and there that aren't quite your thing." The company is taking feedback for Interests at its Help Center. See also – Pinterest now sends you an email notification whenever one of your pins drops in price and Facebook's referral traffic share grew over 48% in Q4 2013, Pinterest was up 30%, but Twitter dipped 4% Top Image Credit: Karen Bleier/Getty Images  This posting includes an audio/video/photo media file: Download Now |
| Posted: 27 Jan 2014 08:00 AM PST  Social ad revenue has been on a tear over the last few years, capping off 2013 with some big figures. Social channels drove a growing number of traffic to retail sites in Q4 2013, with revenue per visit (RPV) numbers up across the board: Tumblr jumped 340 percent year-over-year (YoY), followed by Pinterest (244 percent), Twitter (131 percent), and Facebook (72 percent). The latest figures come from Adobe's Social Media Intelligence Report, which noted Facebook is facing increased competition with share of referred visits to retail sites growing the fastest year-over-year for Twitter and Pinterest, up 125 percent and 89 percent respectively. It's worth noting this contrasts quite a bit with Shareaholic's Q4 2013 numbers, which show Facebook's lead is not under threat. Traffic aside, Adobe says Facebook ads are becoming increasingly attractive to brand marketers due to growing consumer engagement. Facebook's ad click-through rate (CTR) was up 365 percent year-over-year and Facebook cost per thousand impressions (CPMs) increased 437 percent. Meanwhile, Facebook's cost-per-click (CPC) rates were flat year-over-year while ad click volume was up 125 percent. While Facebook is still referring more traffic than any other social site, Pinterest overtook Facebook for referring revenue in Q4 in the UK. Adobe believes Pinterest will surpass Facebook's RPV in the US at some point this year. "We expect social ad revenue to continue to grow in 2014 as social media networks add more paid media capabilities and marketers allocate dollars across search, display and social," Adobe Digital Index principal analyst Tamara Gaffney said in a statement. "Optimizing campaign spending across social channels and seeking a balance between CPCs and CPMs to drive ROI will become even more important." Adobe's estimates are based on aggregated and anonymous data from retail, media, entertainment, and travel sites between Q4 2012 and Q4 2013. These include 500 million unique visitors to social networking sites, 240 billion Facebook ad impressions, more than 1.5 billion Facebook posts, and 6.3 billion social engagements on Facebook including comments, shares, and likes. Top Image Credit: Brendan Smialowski/Getty Images  This posting includes an audio/video/photo media file: Download Now |
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