7 Kinds of Backlinks Your Website Needs” plus 1 more |  |
| 7 Kinds of Backlinks Your Website Needs Posted: 05 Dec 2013 09:00 PM PST
But are you backlinking the right way? Here's a list of the 7 kinds of backlinks you should have in your site: 1. Co-existing with other links Your link shouldn't be the only one present in the content. It will look advertorial or promotional if you place only one link in the body of a text. If you really are promoting a product or your own website (provided that it's related to the content), make sure that there are other links sprawled in the article. These links should also be relevant to content which will help readers understand the topic better. Environmental links make promotions less obvious and it also gives the content credibility by connecting to authoritative websites. 2. Embedded in an anchor text The anchor text should contain the appropriate keyword from the landing page but shouldn't be an exact match. To avoid exact matches, substitute the keyword with a synonym so that it will appear more natural. Make your anchor text longer since it gives a more specific result than short phrases. For example:If your link is about 'global warming', you can optimize it by using long-tail keywords such as "the effects of global warming in the northern hemisphere". 3. Different landing pages There's nothing more promotional than using the same website as landing page. Even if it's not intentional, using the same website for different anchor texts seems like you are favoring a website's products or services. If you must link to a single website on different occasions, alternately use different pages. 4. Links to related websites If you are submitting your content to other websites, make sure that your topic is relevant to the site's niche. Their interest should be the priority, and if you create content specifically for those group of people, there's a higher chance of getting clicks. The landing page should be related, if not similar, to the website where your links are. It appears spammy if the website is a hub for social media articles but the link points to a food blog. If you want your website to be known in a specific industry, only place links on good neighborhood sites. 5. Relevant to the content You may have heard this many times already but it is still true: The links should be relevant to the content. Penguin penalizes links that have no relation to the content and the anchor text. Google detects whether you are placing links as reference for increased knowledge in a specific topic or if you are just building links for your own benefit. Even if your link is relevant to the topic, it shouldn't appear as if you are hard-selling. The landing page should contribute knowledge to an idea mentioned in the paragraph.One good tip is to leave them curious to make them click on the link for more information. 6. Placed in strategic locations Structure is important in SEO. If possible, the contextual link should appear on the left-most side of a paragraph. We read from left to right, thus naturally focusing on the first few words on a line. It has a stronger possibility of getting clicked since it's the first thing they see while reading. Contextual links should also appear on the first few paragraphs of a text. 'Spiders' crawl websites from top to bottom, so if your link is placed on the upper part of a website, it will be screened first. Google send crawlers to look for data on webpages that they can send back to their servers. Links appearing on the upper half is not only for crawling purposes but also for indexing. Google files webpages under different categories to make it easier for search. 7. Link to internal pages Making your homepage the landing page is, again, too promotional and can be deceiving. If you are talking about a specific topic on a post, it is better to link to an exact page in your website which talks about the same topic. If you lead readers to a specific page, you are giving them the right information instead of letting them wander around your homepage, not knowing what to do or where to click. You can still gain traffic by linking to your other pages. Try linking to your popular posts since these are most likely the ones people like reading and using as resource. This way, your website can get more visits by taking them on a tour through different web pages and content. The post 7 Kinds of Backlinks Your Website Needs appeared first on Weblogbetter - Blog Tips.          |
| Creating Effective Print Advertising Posted: 05 Dec 2013 07:31 PM PST
Make sure that you include print advertising with your campaign in order to reach as wide of an audience as possible. You'll also want to make sure that your advertising efforts are at their most effective in order to avoid wasting time, money and resources. Make Sure You Go to the Right Place Businesses that are looking to target college students and the younger generation should include coffeeshops near college campuses and younger parts of town while you might want to try advertising at grocery stores if you're trying to target moms. The point is that you've got to make sure that you're advertising in locations your target audience frequents. While you're planning your print advertising campaign, make sure you consider how much money you should spend on flyers, handouts and brochures. They won't do you much good if your target audience spends most of their time in front of a computer or smartphone screen. Focus on Your Headlines We live in a day and age where attention spans are getting shorter and shorter, which means that you've got to instantly make a person stop and take notice of your advertisement. Use big, bold letters that are sure to grab the attention of passersby. Avoid obnoxious fonts and loud colors at all costs. You're trying to garner attention, not make people curl their noses in disgust at your hot pink or neon yellow headline. You want them to stop for the right reasons. Pull Them Along Once you've manage to enthrall your audience with your headline, you've got to continue to pull them along with the first three sentences in your ad. The first three sentences should explain what the advertisement is for and what the benefits are that you're offering. By the time the individual reads the third sentence, they should want to read anything else that follows. Avoid using cheap gimmicks and tricks to make the reader continue reading. Don't promise results that you're not sure that you'll be able to deliver. Not only is this a good way to lose a potential customer or client's trust, this is also a good way for them to start a smear campaign against your company. Word-of-mouth can either help you or hurt you. Add Some Visuals If you have the money to include graphics with your print media advertisements, consider doing so. Visuals are like accessories on advertisements, they should help pull the entire ad together, but they shouldn't be the main thing people focus on. You can have the absolute best looking print ad out there, but it's still a waste of money if it doesn't increase your sales. Pay Attention to the Layout The layout of your ad should have a flow to it that's easy on the reader's eyes. Ads that are difficult to read or take away from the headline should be avoided at all costs. There should only be one area of focus for your audience to concentrate on, otherwise you risk confusing and frustrating them. Not exactly the kind of first impression that you want to make. Persuade the Reader Every word that follows the headline should persuade the reader to want to try your services or products or whatever it is that you're advertising. Ask yourself what you want your potential customers and clients to take away from the advertisement and use words that enforce whatever answer you come up with. Be sure that you touch on the most important features and benefits of your service or product. How can whatever it is that you're offering make their life easier or better? At the very end of your ad you'll want to be sure that you include a call to action to make the reader want to take the next step. Who do they need to call? Where do they need to go? Where can they learn more or buy your product/service? Source: Next Level. "Nine Steps to Create Effective Print Advertising" The post Creating Effective Print Advertising appeared first on Weblogbetter - Blog Tips.     |
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