Big Brand Theory: Hilton Hotel and Resorts | Social Media Today Daily |  |
- Big Brand Theory: Hilton Hotel and Resorts
- 7 Tips for Improving Your Online Marketing Writing
- Ask What Value You Can Add
- How to Land the Perfect Image on Your Social Profiles
- 6 Social Media Tips to Get the Most Out of the Holidays
- Thrive Under Google Hummingbird’s Reign
- Copywriting Hooks: 5 Easy and Fast Ways to Fish for Sales
- 4 Actionable Tips for Increasing Your Twitter Followers
- 6 Popular Content Marketing Plans That Guarantee Results
- Twitter Guide for New Businesses [INFOGRAPHIC]
- Instagram: How to Optimize Your Reach
- Everything You Need to Know About Facebook Ads [INFOGRAPHIC]
- Wearable Technology: Is It That Awesome?
- Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC]
- New App Turns Us Into Film Directors
- 5 Questions with Ann Handley
- 5 Common Business Process Mistakes
- The Evolution of Social Media [INFOGRAPHIC]
- How to Beat Your Enemies
- Small Business Saturday: 5 Ways to Support Local Businesses
| Big Brand Theory: Hilton Hotel and Resorts Posted: 02 Dec 2013 08:59 PM PST Rob Palleschi, the global head of Hilton Hotels & Resorts, shared an example of a recent exchange that resulted in an opportunity to engage with a popular tweeter, @ProductPoet (118,000 followers). It resulted in his booking at a Hilton property - and a series of positive tweets and Instagram posts about Hilton.  |
| 7 Tips for Improving Your Online Marketing Writing Posted: 02 Dec 2013 05:23 PM PST Even if you work with an experienced online marketing team, there are times when you're bound to have to do a bit of copywriting yourself. With that in mind, we'd like to share with you seven tips for world-class copywriting that virtually anyone can use.  |
| Posted: 02 Dec 2013 05:30 AM PST Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing. That value could be just parking things for easy retrieval. It is definitely not filling activity streams with massive amounts of unwanted information. Find ways to separate signal and noise.  |
| How to Land the Perfect Image on Your Social Profiles Posted: 02 Dec 2013 05:25 AM PST Social media image marketing is definitely not just about taking advertisements or pictures of happy customers and posting them as images on your social profiles. There's a lot more to it. Here's what you should consider to score the perfect image for your own brand.  |
| 6 Social Media Tips to Get the Most Out of the Holidays Posted: 02 Dec 2013 02:21 AM PST While you're undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. In the interest of avoiding over-used clichés and long-winded rambling, let's get into it!  |
| Thrive Under Google Hummingbird’s Reign Posted: 02 Dec 2013 01:00 AM PST To excel at marketing, there is no doubt that you need to remain highly informed about Google best practices. Google rules the Internet, and Google Hummingbird now reigns supreme. If you have not done so already, it is high time to update your overall marketing strategy—optimizing for Hummingbird.  |
| Copywriting Hooks: 5 Easy and Fast Ways to Fish for Sales Posted: 02 Dec 2013 01:00 AM PST Research is the only way to find a hook. I call it "the click" – the lightning strike from heaven. Unfortunately, you don't have the time to do in-depth research for most projects. That's when you need some tricks you can use to create hooks. Let's look at five of them here.  |
| 4 Actionable Tips for Increasing Your Twitter Followers Posted: 02 Dec 2013 01:00 AM PST It doesn't matter where I am — whether I am on a date or at a high school reunion — I usually get the same question whenever I tell people that I work as a social media strategist. "So, how do I increase my Twitter followers?" they ask.  |
| 6 Popular Content Marketing Plans That Guarantee Results Posted: 02 Dec 2013 01:00 AM PST If you have a blog or social media profile you've most likely seen or heard someone tell you to "give readers valuable content". What does that mean? There are so many opinions on what valuable content is, what it can do for you and how you can come up with it.  |
| Twitter Guide for New Businesses [INFOGRAPHIC] Posted: 02 Dec 2013 01:00 AM PST This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.  |
| Instagram: How to Optimize Your Reach Posted: 02 Dec 2013 01:00 AM PST What people actually use Instagram for can vary in a multitude of ways. This is great news for businesses because they can optimize their reach in ways that other social media outlets may not allow for. Not to mention, this untapped demographic may include people that are on Instagram but don't have a Facebook or Twitter account.  |
| Everything You Need to Know About Facebook Ads [INFOGRAPHIC] Posted: 02 Dec 2013 01:00 AM PST ComScore analyst Andrew Lipsman says, "Facebook earned media is having a statistically significant positive lift on people's purchasing of a brand." Facebook Ads are important if you are targeting your business growth through Social Media. This is an infographic that shows you what you need to know.  |
| Wearable Technology: Is It That Awesome? Posted: 02 Dec 2013 12:59 AM PST When wearable technology seamlessly integrates and solves a specific problem, then it is unquestionably a good idea, But how are we going to have to adapt and alter our social construct to make way for wearable technology to be permissible and accepted?  |
| Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC] Posted: 02 Dec 2013 12:30 AM PST Even though the travel industry embraced online marketing very early on, with big players such as Expedia and Priceline now dominating the sphere, there are still many destinations, hotels, transportation companies, restaurants or attractions that provide uneven online experiences, at best.  |
| New App Turns Us Into Film Directors Posted: 01 Dec 2013 11:04 PM PST A new app is emerging that is seeking to do for movies what the smartphone has done for news. The app, called Film Crew, enables film makers to turn to the crowd for video footage taken using their smartphone, thus allowing folks like you and I to get our stuff into the movies.  |
| Posted: 01 Dec 2013 12:00 PM PST You've read it, heard it, and some of you live it… Content is King! We've written about the importance of content and the marketing tactic called content marketing extensively. That said, no one really knows content like Ann Handley.  |
| 5 Common Business Process Mistakes Posted: 01 Dec 2013 11:00 AM PST Having great business processes is crucial to business success! That said, if you do it wrong, the creation of business processes can actually hinder your success. How can you ensure that your business processes actually help rather than hurt you?  |
| The Evolution of Social Media [INFOGRAPHIC] Posted: 01 Dec 2013 10:27 AM PST Social media is never static. It is an an ever-changing array of tools and platforms built for any number of purposes. Over the last 5 years social media has changed the world in innumerable ways. The following infographic offers a snapshot of the last 5 years of social media, how it has evolved and impacted our lives.  |
| Posted: 01 Dec 2013 10:00 AM PST In your business life, you encounter several types of enemies. There are competitors fighting for the same customers. There are bosses. There are employees. There are bureaucrats who take actions that could put you out of business. And yes, there are even customers.  |
| Small Business Saturday: 5 Ways to Support Local Businesses Posted: 01 Dec 2013 09:00 AM PST Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what's been declared Small Business Saturday.  |
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