Content Marketing Minds: Empowering the Ultimate Content Creation Team | Social Media Today Daily |  |
- Content Marketing Minds: Empowering the Ultimate Content Creation Team
- Why Change What Has Always Worked For Me?
- The Five Best Social Media Books For Holiday Giving
- Move Over, Black Friday: Cyber Monday Wins the Week
- The 4 Easiest Ways to Get More Email Subscribers for Your B2B Blog
- Inbound Marketing Tips: The Top 10 Reasons Your Emails Suck
- Dealing with the Ghosts of SEO Consultants Past
- Need Social Leads? Try Twitter Cards
- What to Do When Your Twitter Handle is Taken But Isn't in Use
- Brand Passion and Velocity: Match Made in Social
- Ron Burgundy and Dodge: Things Every Marketer Should Learn
- Five Top Tips for Social Media Branding
- Questions to Ask Your Social Media Manager About Facebook’s Newsfeed Changes
- 5 Powerful Ways to Boost Your Brand's Social Media Presence
- Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses
- PR Spam: The Haggler Takes the PR Industry to Task
- 5 Reasons to Curate Content from Other Sources
| Content Marketing Minds: Empowering the Ultimate Content Creation Team Posted: 05 Dec 2013 08:59 PM PST Fellow content creators, let's swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. In this edition of Content Marketing Minds, we'll examine how to create an advocacy program about word of mouth marketing, the world's most powerful form of advertising.  |
| Why Change What Has Always Worked For Me? Posted: 05 Dec 2013 06:57 PM PST Many professionals have grown accustomed to having business walk through the door based on word-of-mouth referrals alone. Unfortunately, the method by which referrals may be delivered is changing, and failing to adapt will result in seeing that hard won reputation and word-of-mouth stream of business dwindle to nothing.  |
| The Five Best Social Media Books For Holiday Giving Posted: 05 Dec 2013 05:00 PM PST Stuck for a good gift to give a friend or work buddy? How about a good book? Here are my recommendations for the five best social media marketing books to give this year. You might not have heard of them all, but they are all on my top shelf. Don't forget to treat yourself!  |
| Move Over, Black Friday: Cyber Monday Wins the Week Posted: 05 Dec 2013 02:28 PM PST I did a little social listening this year to see what brands or themes might come up on this year's Black Friday. The most interesting thing I found, though, was that a Boolean search that contained only the term "Black Friday" mirrors what actually happened: Cyber Monday stole the show.  |
| The 4 Easiest Ways to Get More Email Subscribers for Your B2B Blog Posted: 05 Dec 2013 01:25 PM PST If B2B companies could only do one marketing activity, it should be blogging. It should be the marketing hub from which all other activities emanate. So how do you get more email subscribers for your blog? Here are four of the easiest ways to get those numbers going up and to the right.  |
| Inbound Marketing Tips: The Top 10 Reasons Your Emails Suck Posted: 05 Dec 2013 10:03 AM PST Lately, I feel like everytime I pick up my iPhone I have 30 emails in my personal inbox and approximately 28 of those automatically get deleted. We send emails to bring value to others and to nurture the relationships we've formed with our customers and leads. So if you forgot how to do that, I'm here to help you.  |
| Dealing with the Ghosts of SEO Consultants Past Posted: 05 Dec 2013 01:15 AM PST Although the ghosts of SEO consultants past can still catch up with you many years later, the good news is that, like old Scrooge, there is still plenty of time for you to turn a new leaf and take a smarter approach to search engine optimization. Be glad for your second chance and make the most of it!  |
| Need Social Leads? Try Twitter Cards Posted: 05 Dec 2013 01:00 AM PST Many people start marketing on social media, but find it can be difficult to generate scalable leads. Sending people off a social media website has notoriously had a low conversion rate. In order to help marketers avoid this problem, Twitter has developed Twitter Lead Generation Cards.  |
| What to Do When Your Twitter Handle is Taken But Isn't in Use Posted: 05 Dec 2013 01:00 AM PST Some start-ups, especially ones with extremely unusual names, get to reap in the benefits of sliding into their social outlets with ease. Others with more common names may face their handle already taken by someone else. And then there are the big brands that finally take the plunge to get tweeting, only to discover that not only may their handle be gone.  |
| Brand Passion and Velocity: Match Made in Social Posted: 05 Dec 2013 01:00 AM PST Marketers understand that consumers buy based on their relationships with products and brands. Purchases are often driven by comfort and passion for a brand – especially true for items that display self-expression, like automobiles and clothing. Today, social media is the most direct way to understand consumer motivation.  |
| Ron Burgundy and Dodge: Things Every Marketer Should Learn Posted: 05 Dec 2013 01:00 AM PST If you haven't seen fictional anchorman Ron Burgundy try to sell some Dodge Durangos, you should spend a little bit more time on YouTube. The videos are ridiculous and awesome. Dodge started releasing the ads in early October. They've released some online only and others on TV only.  |
| Five Top Tips for Social Media Branding Posted: 05 Dec 2013 01:00 AM PST Whether your company is just starting out online, or whether you've been doing this for years, there's always more to learn when it comes to social media branding. And it's important not to take your eye off the ball. The online world changes so fast, so you can no longer afford to update your website once a year. It's nearly 2014, guys, not 2004.  |
| Questions to Ask Your Social Media Manager About Facebook’s Newsfeed Changes Posted: 05 Dec 2013 01:00 AM PST You're going to see a whole lot less Grumpy Cat in your Facebook feed. The social networking giant recently announced it has changed its News Feed algorithm to display more news articles and fewer memes in users' feeds. What should your social media manager know about the change? Here are five questions to ask.  |
| 5 Powerful Ways to Boost Your Brand's Social Media Presence Posted: 05 Dec 2013 01:00 AM PST Making your social channel a lively and vibrant community, isn't such an easy task. It's great you read best practices from other brands, but just copying these is not enough to stand out from your competition. Doing good on social media won't be enough to grow your audience and level of engagement.  |
| Social Business is Not Dead: New Data Reveals the Evolution of Social Businesses Posted: 05 Dec 2013 01:00 AM PST I've learned that pushing for social adoption because of technology misses the point of change. The true catalyst isn't the latest trend in social media is this week. That's reactive and almost impossible to leapfrog. The truth is that change is fueled by the effect that social media, mobile, and other forms of disruptive technologies have on customer behavior.  |
| PR Spam: The Haggler Takes the PR Industry to Task Posted: 05 Dec 2013 01:00 AM PST I'd venture to guess I get upwards of 10 emails every day from PR pros who don't have an unsubscribe button and are not sent only to me. Yesterday, in fact, I received a media alert – it wasn't personalized, it wasn't targeted, there wasn't an unsubscribe button – that wasn't in any way related to the work that I do.  |
| 5 Reasons to Curate Content from Other Sources Posted: 05 Dec 2013 01:00 AM PST For many brands, creating a steady stream of original content is an ongoing headache. In fact, more than half of the respondents to a Content Marketing Institute and MarketingProfs joint survey last year said that producing content was the greatest challenge facing marketers.  |
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