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#Dislike: InstLike App Hacks Instagram Accounts

Posted: 12 Dec 2013 08:27 PM PST

Last week it was revealed that more than two million Facebook, Twitter, and Gmail accounts may have been hacked in an international malware ploy. That bad news came on the heels of another privacy breach for Facebook-owned Instagram.

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Blogging Tips for People Who Hate Blogging: 5 Easy Keys to Success

Posted: 12 Dec 2013 02:37 PM PST

Do you hate blogging? Perhaps it seems like a time sink; alternatively, you may look on it as a way to take your business to the next level. Let's look at some blogging tips which will help you to turn your blog into a powerhouse marketing tool. It's easier than you think.

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Is Facebook Organic Reach Dead?

Posted: 12 Dec 2013 01:31 PM PST

If you haven't noticed your Facebook organic reach dropping like a lead balloon, you either haven't been paying attention or are one of the lucky few that may have some more time. Am I going to leave Facebook altogether? No - but I am dropping it to the bottom of my priorities list when it comes to my newly revised social media strategy for 2014.

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Digital: The Gap Between Importance and Performance

Posted: 12 Dec 2013 12:00 PM PST

If marketers aren't able to sleep at night, a study published by Adobe just might offer a reason why: we know digital marketing is important, but we're not very confident in our ability to execute it effectively. Adobe has a number of products it would like to sell to marketers, but in all fairness the research is well grounded

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Sales Automation Is Key: CRM Software Trends for 2014

Posted: 12 Dec 2013 07:33 AM PST

In this week's article I'll be discussing software buying preferences of CRM suites and what this means for the market in 2014. Software Advice analyzed 5,279 interactions with software buyers between January and August 2013 and discovered the following trends.

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Social Media and Narcissism [INFOGRAPHIC]

Posted: 12 Dec 2013 06:49 AM PST

Those who are very active on Facebook and Twitter tend to have narcissistic or insecure personalities, according to credible studies. In many cases, those who frequently update Facebook statuses or post Tweets are doing it to glorify themselves. Do you think narcissism is inevitable in our social networking culture?

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The Walking Dead Survival Guide for Digital Marketers [INFOGRAPHIC]

Posted: 12 Dec 2013 06:34 AM PST

This new infographic by the marketo team, The Walking Dead Survival Guide for Marketers, should tide you over until the show returns. Read on to find out what marketing has in common with dodging zombies — it might be more than you'd think!

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Don’t Make These Content Marketing Mistakes

Posted: 12 Dec 2013 05:49 AM PST

Since we can all learn something from mistakes, I personally think the "don't do" tips are just as important and potentially more valuable than the best practice tips that we share. With this in mind, I wanted to take a moment to share three of the worst content marketing mistakes a business can make.

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Technology Outlook for 2014

Posted: 12 Dec 2013 01:00 AM PST

As we are approaching the year end in 2013, we have seen significant growth of big data this year in the rear mirror. Looking forward, what will be the forecast for the upcoming new year? Where are technologies headed in 2014? There are many interesting movements and activities in the technology frontier.

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3 Lessons for Marketers from WestJet's Viral Christmas Video [VIDEO]

Posted: 12 Dec 2013 01:00 AM PST

While WestJet's viral video certainly got them a lot of exposure, and potentially top-of-mind awareness as travellers plan their Christmas (or post-Christmas) vacations, it also has a much broader impact. For years now, WestJet has been known to be a company run by real people who are involved in the business as shareholders.

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Integrating Social Media With Your B2B Trade Shows

Posted: 12 Dec 2013 01:00 AM PST

Trade shows are an important component of marketing for B2B companies. With the proliferation of social media, it is easier than ever to expand your reach beyond the walls of your trade show booth into the wider world. Here are some techniques how.

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Agencies Must Evolve or Die

Posted: 12 Dec 2013 01:00 AM PST

A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more.

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Want Agency or Career Growth in 2014? Try a Little SMART Planning [VIDEO]

Posted: 12 Dec 2013 01:00 AM PST

"You become – and attract – what you think about the most." ~ Jerry Bruckner. Like anyone else, I need a few tools and resources to help me put my thinking cap on and get the creative juices flowing. Here are a few resources that inspired me yesterday as I started my own strategic plan.

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Digital Luxury Trends 2013: Secret Accessibility, Cultural Streams and Focus on Nike

Posted: 12 Dec 2013 01:00 AM PST

For many luxury digital marketers, the competitors are the other luxury brands. But that's wrong. The true opponents are now Nike, Starbucks, top banks. These stakeholders fight for the exact same resource: the attention of decision-makers, affluent people, influencers.

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A Subtle Way to Make Your Facebook Images Pop on the News Feed

Posted: 12 Dec 2013 01:00 AM PST

Every good marketer knows that the way Facebook users scan their News Feeds doesn't leave a lot of time to catch the eye - and further interest - of a potential customer. Posting compelling images is an essential part of the strategy, but here's one subtle tip to help your images stand out even more.

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Auto-Posting Your Content Across Multiple LinkedIn Groups: Does It Work?

Posted: 12 Dec 2013 12:18 AM PST

On any given day I share an educational blog post to probably 5-10 groups where I think it would be applicable and useful to folks. It saves me a lot of time and I always respond to comments when I get them. So is that being self-promotional when I think I'm being helpful or informative?

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5 Simple Tips to Improve Your Social Media Management Program in 2014

Posted: 12 Dec 2013 12:00 AM PST

As we're wrapping up 2013, we look back at the strategies that are working for the business and brands. Looking forward, it's time to take a look at other strategies that might be good to incorporate in your social media planning for 2014.

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