One of the best ways to reach out to visitors by email is through the tried and trusted "subscription" function.
A large highly visible button or links at the bottoms of articles can be useful for getting the attention of potential customers. It shows that you have more to offer and also that you wish to maintain a digital relationship with those who come to your site.
Some website owners mistakenly think that email subscription offers are pointless because they fear going straight to spam.
With popular social media sites such as Facebook, Twitter and Pinterest, using email for marketing seems passe or a waste of time. But this just isn’t true. Email marketing, if done right, can be a great way to gain customers for your business and maintain a connection with existing customers. Here are some useful tools for helping you make the most of email marketing.
Lead Player
Image you’re a septic tank plumber trying to figure out how to reach out to potential clients. Maybe you have a creative video that you’ve added to your site to explain your business. With Lead Player, you’d be able to play videos that allowed you to collect email addresses! It’s as simple as including interactive button features that direct visitors to different areas of your website. Tell customers what you have to offer and direct them to buy your products or sign up for a subscription. Every feature is customizable, so visitors feel like they’re dealing with your individual brand every step of the way. All the work is done for you with this simple and direct tool.
iContact
An award winning email marketing software program, iContact is for both inexperienced web designers and those fluent in HTML. This means that no matter which end of the experience spectrum you find yourself, there are tools available to help you best interact with your audience. One special aspect of the software is that in addition to email options, it allows you to expand into social media. If you’re looking to maximize your ability to link up with your potential customers, iContact is certainly worth a try.
Mail Chimp
Over four million strong, Mail Chimp is a popular email marketing tool. Mail Chimp is an easy but extremely useful method of connecting returning and potential customers. Mail Chimp monitors your rate of subscriptions. It comes with personalization tools to make your email messages stand out. It also allows you to create customized messages specifically for your recipients. In other words, if you have a website for cat collars, you don’t have to worry about a generic set up that fails to communicate what you are about. Perhaps that’s why it’s over four million strong and growing. Without a doubt Mail Chimp is one of the best email marketing tools on the web.
Aweber
Are you stuck regarding how to make your signup forms pop? Aweber has what you need to make a lasting impression. Choose from literally hundreds of beautiful templates and adjust them until you have the right form for your website. Aweber also lets you market to visitors directly based on their actions, so you can tailor emails to their perceived interests. In addition to these features, get easy to use email newsletter options, automatic follow-up and the ability to convert blog posts to emails.
Constant Contact
Constant Contact is a wonderful email marketing tool that grants access to hundreds of customizable email templates. In addition to creative help, Constant Contact helps you grow your email lists from scratch, reach out through social media and track your subscriptions in real time. It’s a tool for both the hands-on email marketer and those who are confident in what they want, but in need of a little guidance.
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