KISSmetrics: How to Track Inbound Phone Call ROI from Offline and Online Sources

How to Track Inbound Phone Call ROI from Offline and Online Sources

Posted: 02 Dec 2013 10:16 AM PST

In this video we discuss the benefits of using call tracking with your online AND offline marketing campaigns. KISSmetrics has two call tracking integrations (Call Tracking Metrics and CallRail) which allow you to track phone call data of multiple phone numbers. Additionally, these integrations allow you to listen to the actual phone calls – making them great for review of customer service conversations and sales team improvement.

Additional Resources

How to Integrate Call Tracking Data with Your Analytics (with videos)
Support Documentation for Call Tracking Metrics
Support Documentation for CallRail

Interested in Tracking Phone Call Data Today?

To learn more about KISSmetrics and how to implement call tracking functionality on your website, please call us at (888) 767-5477 or contact us here.