Marketing Pilgrim Published: “End of Year Job Searching on the Marketing Pilgrim Job Board” plus 4 more

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• End of Year Job Searching on the Marketing Pilgrim Job Board
• New Twitter Board Member Has Used Twitter – Once
• Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now!
• Widget Brings the Power of Pinterest to Your Website or Blog
• Babies, Familes and Controversial Boxers: What Were 2013′s Most Searched Ads

End of Year Job Searching on the Marketing Pilgrim Job Board Posted: 06 Dec 2013 07:16 AM PST The Marketing Pilgrim Internet Marketing Job Board is a great place to find those end of the year job search opportunities that will help you move forward in the new year. You can find the full listings here. If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your December openings here. Have you seen the new listings this week (as of December 6th)? Here is a sampling: Freelance Senior Marketing Manager – Adecco – New York, NY Social Media Strategist – Synetics – Oak Brook, IL Marketing Coordinator – PS Doors – Grand Forks, ND

New Twitter Board Member Has Used Twitter – Once Posted: 06 Dec 2013 04:12 AM PST If you would like proof that those who are charged with leadership are often not all that aware of what it is they are helping to lead, just take a look at the latest board of director appointee for Twitter (Marjorie Scardino) and her Twitter ‘presence’ as of last night. Quartz points out Crazy, right? Not exactly. It turns out that most of Twitter's other board members also use the service sparingly—that is, the board members who aren't founders (Jack Dorsey and Evan Williams) or currently running the company (CEO Dick Costolo). Non-executive board members are expected to keep a certain distance from the day-to-day running of a business, but this, perhaps, is taking it to extremes. Here’s the picture for you. What’s the takeaway? It’s definitely who you know and not what you know or do. Whether it’s in the Valley or not some things never change. Why should they? Join the Marketing Pilgrim Facebook Community

Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now! Posted: 06 Dec 2013 04:00 AM PST Facebook is doing something for the greater good of those using the service. They are cleaning up the News Feed. How nice, especially when the result of this move is to limit the organic reach of page updates. AdAge explains what this really means Facebook is being more blunt about the fact that marketers are going to have to pay for reach. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Dadgummit! Facebook is looking to get more ad dollars. Who woulda thunk? Facebook isn’t exactly hiding the fact either. In a news post they tell us outright As the dynamic nature of News Feed continues to follow people's patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective. It’s pretty funny how these altruistic changes serve to help the bottom line much more than they do the users. Should we expect anything else from In-Your-Facebook’s advertising machine that needs to feed hungry investors? If we do then we are pretty stupid. Of course, I am being a little over the top with the cynicism and sarcasm. Right? Have a great weekend and enjoy the new ad filled news feed that has only the most relevant posts jammed in between the ads.

Widget Brings the Power of Pinterest to Your Website or Blog Posted: 05 Dec 2013 03:08 PM PST Social media takes time. Tweets here. Facebook updates there. Pics pinned to Pinterest and videos on YouTube. I’m always juggling how much of what I do in one place I bring over and post in another place. Best case scenario is a tool that does it for me. Today, that tool is the new Pinterest Widget. With a few clicks, you can bring a single Pinterest board or up to 30 of your latest pins over to your website or blog. It’s completely interactive, too. Visitors can click to enlarge any photo in the box and repin to their own Pinterest pages without leaving your site. If they want to leave, they can use the See on Pinterest button to go to your profile page. To install the widget, you have to have a business account. They make it easy to convert your personal account if it’s appropriate to do so. The Widget Maker is on the same page as the Pin Buttons. Type in your full Pinterest URL or choose a single board then pick a size. You can create a square, a long sidebar, a wide and narrow header banner or you can “Roll Your Own” by filling in the dimension boxes. I tested this using the widgets on my WordPress blog and it works beautifully. Note that there are two pieces of code. One goes at the end of your template code, the other where you want the widget to show. Sounds harder than it is. I had mine up and running in two minutes. If you’re spending time keeping up a Pinterest page, let those photos do double duty. Pinterest and I would also like to remind you that how you fill out the description box is extremely important. The description is an important part of captivating Pinners. Set a scene that incorporates the right search words, and you'll help Pinners imagine themselves with your Pin. Tory Burch carefully crafts Pin descriptions to make them aspirational and to provide a resource to Pinners— including helpful style tips, like these black strappy heels. "We love shoes, our community loves shoes and we also know that when people buy shoes they want to know what they can wear them with," said Tory Burch creative director Honor Brodie. This applies to both pins you submit by hand and the auto text that generates when people pin from your site. I can’t tell you how often I go to pin a great product from an ecommerce store only to find a horrendous descriptions with HTML code and broken sentences. The only thing worse is an ecommerce store that doesn’t have a Pinterest button on every item. I want to share but you gotta give me a hand here. Your assignment for the week is to get your Pinterest affairs in order. Clean up your text. Install buttons and widgets and freshen your boards. It’s a great tool but only if you use it.

Babies, Familes and Controversial Boxers: What Were 2013′s Most Searched Ads Posted: 05 Dec 2013 02:25 PM PST Though many people go out of their way to avoid commercials, there are a handful that create the opposite reaction. These commercials are so funny, so offensive, or so touching that people actually use a search engine to find them online. What’s the secret to their success? Maybe you can figure it out after you peruse Bing’s Most Searched Advertising Campaigns and Brands 2013. We start with the top advertising campaigns. First place goes to Old Spice. This old-school shaving lotion has managed to reinvent itself with a wacky series of commercials that consistently go viral. This year they did it with a buff baby and a watermelon. Baby currently has 10,231,767 views. Here’s a look at the watermelon ad. The number two slot is another baby oriented commercial. This one from Evian features a group of adults who see baby versions of themselves in reflections on the street. It’s a spin off of the 2009 Roller Babies commercial which is one of the most watched ads of all time on YouTube. Currently, it sits at 72,259,489 views. The takeaway here is that babies sell and not just baby items to parents. Apparently babies are capable of selling expensive bottled water and aftershave, too. Skype takes third place with their family-oriented Stay Together ad campaign. The internet communications company asked users to submit their personal story about how Skype helps keep their family and friends together. The result was a series of heartwarming, real-life story ads that people could relate to. Takeaway number two: real people make compelling commercials. Cute works. Heartwarming works. But annoying works, too. That was the case with Geico’s ingenious “Hump Day” ad which features a gregarious camel in an office who is way to excited about the day of the week. On one hand, it’s totally nonsensical. On the other hand, we all have an office mate who is as annoying as that camel. . . so in a weird way, we relate. Also, it’s Geico. When have they ever missed on a commercial? They have the best, most consistent ad agency in town. The fourth place ad received thousands of hits for both good reasons and bad reasons.  Many people were tickled by Kmart’s saucy “Show Your Joe.” Just as many people were outraged by this groin grinding tribute to the holiday season. It reminds me of that wonderful Saturday Night Live Christmas music video. . . Watch and decide: clever or appalling? Want to see what else made the list? Visit Bing with this click. Top Brands Bing also put together a colorful chart showing the most searched brand names in a variety of categories: Wow, those are some powerful brands. About the only surprise on this chart is Etsy under Clothing & Shoes. Can’t wrap my brain around that one at all. What was your favorite commercial of 2013?

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