Marketing Pilgrim Published: “Matt Cutts to the Chase on Guest Blogging” plus 2 more |  |
- Matt Cutts to the Chase on Guest Blogging
- 5 Lessons from LinkedIn’s Top Company Pages
- No Monetization For You! YouTube Goes on an Infringement Claim Rampage
| Matt Cutts to the Chase on Guest Blogging Posted: 11 Dec 2013 03:17 AM PST I wouldn’t be bold enough to add to Matt’s words. Anybody want to guest blog?!?! Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!        |
| 5 Lessons from LinkedIn’s Top Company Pages Posted: 10 Dec 2013 03:35 PM PST
The 10 companies comes from a range of industries; 4 are tech related but still represent different aspects of the industry. The biggest surprise is that only a few are strictly business to business companies. Let’s take a closer look at a few of them and see what we can learn from each of them. Adobe gets high praise for proper segmentation. Rather than cram everything into their company home page, they created individual pages for their Marketing Cloud product and their Creative Cloud product. This way, they can customize the message to suit the needs of two different customers. LinkedIn praises employment company Apple One for their bold, intriguing photos. But on closer examination, I noted a strange incongruity. The LinkedIn posts link out to very helpful articles elsewhere on the internet, but the photos don’t come from those articles. They come from other places – sometimes competing places. For example, a ZDnet image used to promote an Inc. article. Odd. I give them credit for putting the credit on their images but wouldn’t it be easier to just use the photos that go with the article? Commonwealth Bank sprinkles direct questions into their posting schedule such as “do you prefer cubicles or collaborative workspaces?” People love responding to simple questions, especially when there are specific choices. That question received 33 comments while their normal blog post links average 1 or none.
NPR makes great use of the list. 6 Ways to Do This. 10 Best This and Thats. 4 Things You Don’t Want To Do Again. Lists deliver a lot of information in short, bite-sized bits so they’re very attractive to the average reader. They know that when they click, they’ll be able to skim and get out quick with at least one nugget of information. So there you have it. To keep people coming back to your LinkedIn page include bold, aspirational photos. Ask simple questions. Divide up your audience so you can focus and then teach them something with a short and snappy list. What’s your secret to LinkedIn success?    |
| No Monetization For You! YouTube Goes on an Infringement Claim Rampage Posted: 10 Dec 2013 12:17 PM PST
Until now. Last week I got this email:
The video in question is just me using a screen-recorder as I visit a few of my favorite Etsy stores. That’s against the rules? And how can I prove I have “commercial use rights” to a video I made? Do I actually need the permission of the Etsy store owners in order to legally post images of their public pages? And even if I’m in the right, the last paragraph makes it clear that it might not matter. I’m not a big fish so they’re not likely to get to my rebuttal soon. No biggie. I moved on. Then I found another one. This time there was no email. There was simply a green exclamation mark in the video manager. This video was an overview of Pretty Little Liars swag that ABC Family sent me. I’m sure it’s my use of TV show names in the titles that are causing the flag to run up the pole – but if that’s the case then I might as well give up now. If I can’t monetize the videos that go with my TV site. . . well, it won’t be the end of the world for me but apparently I’m not alone in this. TubeFilter posted this today: “YouTube Is Suddenly Flagging A LOT Of Videos For Copyright Claims.” They believe it’s related to a previous announcement about YouTube pre-scanning all partner videos for violations before okaying monetization. (I guess before now they were doing it after the fact.) But I’m not affiliated with any YouTube partner program so clearly this issue is more widespread. To make matters even hinkier, TubeFilter says that popular video game channels are getting flagged by third-party people who aren’t even the copyright holder. That sounds like a declaration of war between channels. Copyright holders have a right to protect their materials. I’m on board with that. I understand the problems with using someone’s music or video or images without permission. But the line between okay and not okay is simply too blurry. ABCFamily hands out swag to promote the show. I film the swag. That’s not a violation of their copyright. Do I have a right to make two cents on that video? Why not. I took the time to create a presentation and post it. Am I missing something here? As it stands, if YouTube doesn’t do a better job of defining the rules, all I can do is keep posting my videos and hope for the best. Yuck. If I was making a living on YouTube, I’d be very worried right now. Join the Marketing Pilgrim Facebook Community    |
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