Predictions 2014: The Death of Social? Or You Ain't Seen Nothing Yet? | Social Media Today Daily

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Predictions 2014: The Death of Social? Or You Ain't Seen Nothing Yet?

Posted: 23 Dec 2013 01:12 AM PST

Maybe we got caught up in some of the social failures, such as Lufthansa, JP Morgan Chase, and Kmart; nonetheless, 2013 is almost complete and while it is no longer SOCIAL AS WE KNEW IT, social....is not only still here but stronger than ever.

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Past, Present and the Future Marketing [INFOGRAPHIC]

Posted: 23 Dec 2013 01:00 AM PST

From waiting by the phone, to carrying the phone in your pocket, to having the world's database body - wearable tech is the next frontier for marketers. With early adopters already singing the praises of Google Glass, Samsung hit the market with the first-to-market smart watch. 80K sold in just two months.

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3 Tips for Battling the Holiday Website Traffic Doldrums

Posted: 23 Dec 2013 01:00 AM PST

With Christmas and New Year's Day falling in the middle of their respective weeks, most B2B websites are in for two solid weeks of lackluster traffic and sparse conversions. Knowing that the winter website doldrums are on the horizon can help dictate what you should do with your corporate blog.

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Author Rank: Check Your Authority With New Virante Tool

Posted: 23 Dec 2013 01:00 AM PST

The authority of an author will be an important element in determining content value in the new semantic web. While there is no Google author rank as yet, Virante and Mark Traphagen have introduced their own Author Rank tool to help assess author authority and value.

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Getting an Audience is Hard!

Posted: 23 Dec 2013 01:00 AM PST

Newspaper circulation has dropped over the last 18 months. Radio is now competing with podcasts, and TV is seeking an audience who's attention is spilt between a smartphone device and Apple TV or playback on an iPad. People are listening via Spotify rather than buying CDs.

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Leveraging Backlinks and SEO Effectively

Posted: 23 Dec 2013 01:00 AM PST

Everyone is constantly concerned about things such as search engine optimization (SEO) and making sure that the most effective backlinks are being used, and that they function properly and lead back to the right place.

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Why Instagram Will Be The King Of Social Media In 2014

Posted: 23 Dec 2013 01:00 AM PST

Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals.

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Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

Posted: 23 Dec 2013 01:00 AM PST

Depending on what type of business your company's in, you can add different functions to your live chat. You can not only use it for support reasons: think of other departments it could benefit from. Sales people can for example talk directly to their leads about product-related info.

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5 Awesome Apps Helping Brands Spread Holiday Cheer [VIDEO]

Posted: 23 Dec 2013 01:00 AM PST

With an abbreviated shopping season, it is more important than ever for brands to provide meaningful experiences to stay top of mind while consumers are shopping for loved ones (and themselves) this holiday.

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8 Ways to be a Better Facebook Page Administrator

Posted: 23 Dec 2013 01:00 AM PST

The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page's fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins there are a few best practices you need to know about in order to ensure that your Page is as engaging and successful as it can be.

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Future Development of Online Marketing in Social Media Networks

Posted: 22 Dec 2013 12:00 PM PST

Not so long ago, social media was considered a novelty of the Internet. Any attempt of advertising was handled by so called ''experts'' of social media marketing. Today, things are a bit different. Exponential distribution is changing the world as we know it.

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Press Release Headlines: Does Length Really Matter?

Posted: 22 Dec 2013 11:00 AM PST

When it comes to a press release, headlines are everything. Not only should it be well-written, compelling and seeded with a keyword or phrase – low on hype, please – but length matters more than most realize. Here are a few quick guidelines to keep in mind.

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The 10 Best Social Media Predictions for 2014

Posted: 22 Dec 2013 10:00 AM PST

In my years in marketing and media relations, I've learned there is one constant: change. If you can't embrace it, you will wither on the vine. As we all look ahead to 2014, I tapped some people that know much more than I do for their thoughts on what's next in social media marketing.

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21 Ornaments to Hang On Your Website

Posted: 22 Dec 2013 09:00 AM PST

Do you think your your website stagnated a bit? Oh sure, your blog or news section gives it a sprinkling of newness each time you post, but you should be doing more than simply expanding your content. You should actually be actively promoting it.

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