Search Engine Journal


Content Marketing with The New Instagram Direct by @murraynewlands

Posted: 12 Dec 2013 04:17 PM PST

Just a month ago the ephemeral messaging service Snapchat turned down a massive $3 billion cash offer from Facebook—a move that left many people surprised, perplexed, and in some cases, downright angry. To many, the unavoidable question was, how could something that's free to use, that produced no product, lacked any sort of inventory, and […]

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Murray Newlands
Murray Newlands
Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability".

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How To Approach International SEO: Interview With Eli Schwartz by @brentcsutoras

Posted: 12 Dec 2013 03:00 PM PST

As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this subject in the video below: Here are some key takeaways from the video: The first thing you have to do, Eli says, is get your keywords right. The biggest mistake […]

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Brent Csutoras
Brent Csutoras is a social media marketing strategist and entrepreneur, who specializes in social media marketing, content marketing, and viral content creation - http://www.kairaymedia.com

The post How To Approach International SEO: Interview With Eli Schwartz by @brentcsutoras appeared first on Search Engine Journal.

Bing Expands Their Knowledge Repository With More Interactive Content by @mattsouthern

Posted: 12 Dec 2013 12:45 PM PST

Bing made an announcement today about an expansion to their knowledge repository, called Satori. They have added a few new features to enhance the search experience and, as they put it, “expand your knowledge of the world.” Satori is Bing’s version of Google’s Knowledge Graph, which has been made a lot more useful and interactive […]

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Matt Southern
Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Bing Expands Their Knowledge Repository With More Interactive Content by @mattsouthern appeared first on Search Engine Journal.

Why Conversion Optimized Landing Pages Are the Key to Online Marketing Success by @180fusion

Posted: 12 Dec 2013 12:00 PM PST

When it comes to links in social profiles, link building, and many other online marketing strategies, most people make one tragic mistake: they link only to their homepage. If you want to make the most of your efforts, however, linking back to a conversion optimized landing page is essential. Today, we're going to look at […]

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Scott Cohen
Scott Cohen is the CEO of 180Fusion, an award winning company that provides professional and affordable SEO services. Scott has an extensive background as a successful entrepreneur and executive in software, Internet and compliance industries. Be sure to follow him on Twitter and Google+.

The post Why Conversion Optimized Landing Pages Are the Key to Online Marketing Success by @180fusion appeared first on Search Engine Journal.

What is Connected Glass? by @johnrampton

Posted: 12 Dec 2013 09:30 AM PST

Connected Glass was rolled out in New York and did so well, it has now been introduced in San Francisco. Connected Glass is a massive, moving window display in a mall with an interactive touch screen where you can walk up to the window and order, online from eBay, whatever is being advertised on the […]

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John Rampton
Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

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The New Rules of Competitive Research by @navneetkaushal

Posted: 12 Dec 2013 09:00 AM PST

Are you still performing competitor research like you did three, four, even five years ago? Are you crafting your (or your client's) SEO plan the same way based on what you find? If so, then it's time to update your strategy. The world of SEO has changed dramatically, and your competitive research should reflect that […]

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Navneet Kaushal
Navneet Kaushal is the founder and CEO of India's leading search marketing agency PageTraffic. You can follow him at twitter @navneetkaushal.

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Increasing Audience Engagement: Google+ vs. Pinterest by @leslie

Posted: 12 Dec 2013 06:00 AM PST

Today, digital inventiveness in social media and mobile platforms adds value to the rich and emotional connection between people and the brands they love. In this landscape, there is a unique opportunity for companies to make a connection in a human way. After all, what appeals to consumers? People respond well to compelling insights and […]

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Leslie Poston
Senior Social Media Strategist at Flightpath
Leslie is known for writing Social Media Metrics for Dummies and co-writing Twitter for Dummies. She spends her days helping businesses and people learn to navigate the online world effectively.

The post Increasing Audience Engagement: Google+ vs. Pinterest by @leslie appeared first on Search Engine Journal.

 
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