Search Engine Journal

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• Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti by @johnrampton
• Holiday Gift Guide for the Social Media Pro in your Life by @albertcostill
• Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird by @mattsouthern
• How to Use Social Media as a Link-Building Tool by @Lingo24
• A Beginner’s Guide to Understanding Proactive Reputation Management by @mitchellbwright
• White Paper: Murray Newlands on Mobile Marketing Strategy by @itsduhnise
• The Worst Marketing Disasters of 2013 by @RJohnP

Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti by @johnrampton Posted: 13 Dec 2013 12:39 PM PST As part of our SEJ interview series, Roger Montii of Martini Buster discusses how he’s shaken up the world of link building and figured out how to get links from difficult sources. Roger is an expert link builder, one of the best you’ll find in the entire SEO industry. Roger has been able to break barriers […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton TwitterFacebookGoogle+LinkedIn The post Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti by @johnrampton appeared first on Search Engine Journal.

Holiday Gift Guide for the Social Media Pro in your Life by @albertcostill Posted: 13 Dec 2013 12:00 PM PST Image Source: christmasstockimages.com Gone are the days when a company's social media campaign were left to a lone marketer or PR person. Because social media has become such a juggernaut, more and more companies have been hiring social media professionals. How popular has this field become? Postings on LinkedIn for social professionals has skyrocketed to […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters. TwitterGoogle+ The post Holiday Gift Guide for the Social Media Pro in your Life by @albertcostill appeared first on Search Engine Journal.

Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird by @mattsouthern Posted: 13 Dec 2013 09:24 AM PST Moz co-founder, Rand Fishkin, went public today on his blog with his decision to step down as CEO. Fishkin will be switching roles with current COO, Sarah Bird, who will become the new CEO of Moz. Fishkin cites his decision to step down being made as a result of wanting to focus on areas he’s more […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird by @mattsouthern appeared first on Search Engine Journal.

How to Use Social Media as a Link-Building Tool by @Lingo24 Posted: 13 Dec 2013 09:00 AM PST Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning quality backlinks to your website. Links are one of the most important quantifiers used by search engines as they decide how relevant, important, and trusted you are. The […] Author information Christian Arno CEO at Lingo24 About The Author: Christian Arno is the founder of Lingo24, a leading translation company in US. Launched in 2001, Lingo24 now has over 200 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24. TwitterGoogle+LinkedIn The post How to Use Social Media as a Link-Building Tool by @Lingo24 appeared first on Search Engine Journal.

A Beginner’s Guide to Understanding Proactive Reputation Management by @mitchellbwright Posted: 13 Dec 2013 08:30 AM PST As more and more people connect to the Internet (and spend more time there than ever before), it has become extremely easy for an individual to research a product or company at any point in the sales cycle. Because of the ease of seeing reviews, it has never been more important to make sure that […] Author information Mitchell Wright Partner at Online Rep Management Mitchell is the owner at OnlineRepManagement.com and works closely with companies and individuals to proactively manage their online reputations. He also blogs occasionally at MitchellWright.net TwitterFacebookGoogle+LinkedIn The post A Beginner’s Guide to Understanding Proactive Reputation Management by @mitchellbwright appeared first on Search Engine Journal.

White Paper: Murray Newlands on Mobile Marketing Strategy by @itsduhnise Posted: 13 Dec 2013 06:17 AM PST Full disclosure: Murray Newlands is an associate of Search Engine Journal. We’ve received no compensation for this post, other than Murray’s love and devotion. :) Search Engine Journal’s Deputy Editor Murray Newlands recently released his own comprehensive guide on mobile marketing strategies, available for free. Murray and I had a short chat about why he wrote it […] Author information Jenise Uehara Henrikson CEO at Alpha Brand Media Jenise is CEO of Alpha Brand Media, publisher of Search Engine Journal. ABM is a digital media publishing company that leverages its expertise in social media and SEO to promote its own network of blogs and websites. TwitterFacebookGoogle+LinkedIn The post White Paper: Murray Newlands on Mobile Marketing Strategy by @itsduhnise appeared first on Search Engine Journal.

The Worst Marketing Disasters of 2013 by @RJohnP Posted: 13 Dec 2013 06:00 AM PST So it's Friday 13th, a notoriously unlucky day for some but with it also drawing to the close of two thousand and THIRTEEN has this been an all round unlucky year – and more importantly, has it been unlucky from a marketing, search or social point of view? Every year see's its own mistakes and […] Author information Richard Paul Online Content Editor at The Stag Company Richard Paul is an Online Content Editor at hen & stag party organisers www.thestagcompany.com and www.henheaven.co.uk. Richard had an SEO agency background before starting there, where he has most notably come up with the successful 'Search for Britain's Biggest Bromance' campaign. You can find him on Twitter @RJohnP TwitterFacebookGoogle+LinkedIn The post The Worst Marketing Disasters of 2013 by @RJohnP appeared first on Search Engine Journal.

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