Search Engine Journal

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• Google Has Reduced Authorship Rich Snippets By 15 Percent by @mattsouthern
• Top Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs by @albertcostill
• You’ll Never Reach Your Customers with Social Media… by @absolutedmedia
• A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns by @PPCJoeC
• Lessons From Big Brands: How 7 Brands Benefit From Content Marketing by @brianzengdotme

Google Has Reduced Authorship Rich Snippets By 15 Percent by @mattsouthern Posted: 19 Dec 2013 04:48 PM PST Matt Cutts, Google’s head of search spam, stated months ago Google Authorship rich snippets would soon see a 15 percent reduction. We reported on this back in October while covering Matt’s keynote at Pubcon. It appears the day has finally come and authorship rich snippets have indeed been reduced. Matt issued a warning at Pubcon that […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Has Reduced Authorship Rich Snippets By 15 Percent by @mattsouthern appeared first on Search Engine Journal.

Top Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs by @albertcostill Posted: 19 Dec 2013 11:00 AM PST Image Source: Kenny Louie/Flickr SEOs are a unique breed. The wheels are always turning – trying to come up with the best way to optimize things most of us take for granted. Unlike most of us, every SEO is essentially working around the clock. They're passionate, devoted, creative, a tad bit on the geeky side […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters. TwitterGoogle+ The post Top Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs by @albertcostill appeared first on Search Engine Journal.

You’ll Never Reach Your Customers with Social Media… by @absolutedmedia Posted: 19 Dec 2013 09:09 AM PST …unless you integrate your other marketing channels into your social media campaign. Facebook says on average, your content only reaches 16% of your fans. But there are many ways you can increase this and your engagement levels. The majority of businesses have accepted that social media is important and have put a social media campaign […] Author information Lewis Austin Social Media Manager at Absolute Digital Media Lewis Austin, the Social Media Manager at Absolute Digital Media. Working on a variety of campaigns within our social media department, When he's not keeping up to date with the latest blogs, news and webinars, Lewis loves watching comedies and relaxing with the odd video game. TwitterFacebookGoogle+LinkedIn The post You'll Never Reach Your Customers with Social Media… by @absolutedmedia appeared first on Search Engine Journal.

A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns by @PPCJoeC Posted: 19 Dec 2013 08:30 AM PST I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?. I was also lucky enough to hear a presentation from […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe's worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality. TwitterGoogle+LinkedIn The post A New Geo-Targeting Best Practice: Segment Out Location Types into Separate Campaigns by @PPCJoeC appeared first on Search Engine Journal.

Lessons From Big Brands: How 7 Brands Benefit From Content Marketing by @brianzengdotme Posted: 19 Dec 2013 06:00 AM PST In his book Why We Buy, Paco Underhill writes, "The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist along with, well, facts – things that derive from what at least appear to be valid sources…"  For marketers today, it's all about using content marketing to […] Author information Brian Zeng Internet Marketing Consultant at CCTVHotDeals Brian Zeng is a full service digital marketing consultant based in China, specializing in SEO and Content Marketing. Brian helps clients creating and implementing results oriented internet marketing strategies to take their internet business to the next level. You can connect with him on twitter @brianzengdotme OR by email at hi@brianzeng.me TwitterGoogle+LinkedIn The post Lessons From Big Brands: How 7 Brands Benefit From Content Marketing by @brianzengdotme appeared first on Search Engine Journal.

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