Search Engine Journal

Differences Between US and International SEO: Interview With Andre Alpar by @johnrampton
How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart by @johnrampton
How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward by @johnrampton
The US Online Travel & Tourism Industry: Who Are The Top Players in Search? by @smilenaspasova
A Holiday Gift Guide For The PPC Professional by @albertcostill
Rock at Retargeting: 5 Steps to Maximizing Marketing Spend by @seanafoote

Differences Between US and International SEO: Interview With Andre Alpar by @johnrampton

Posted: 20 Dec 2013 05:03 PM PST

As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media user, I also had to ask him about the differences with international social media. Andre says there are so many differences you wouldn’t even believe it. Hear him explain in […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

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How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart by @johnrampton

Posted: 20 Dec 2013 02:27 PM PST

As part of our SEJ interview series, Mike Stewart of SMB SEO discusses how competitors can maliciously take down your local search engine listings. As the local search landscape gets more competitive, businesses are getting more aggressive towards their competitors in the search engines. Mike says there are ways to spend as little as five […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

The post How Competitors Can Take Down Your Local Rankings: Interview With Mike Stewart by @johnrampton appeared first on Search Engine Journal.

How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward by @johnrampton

Posted: 20 Dec 2013 12:23 PM PST

As part of our SEJ interview series, Chris Goward of Wider Funnel gives advice on how to gain valuable marketing insight by testing your website’s landing pages. Chris literally wrote the book on landing page testing, having recently published a book titled ‘You Should Test That: Conversion Optimization for More Leads, Sales and Profit.’ I […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

The post How To Gain Insight By Testing Your Website’s Landing Pages: Interview With Chris Goward by @johnrampton appeared first on Search Engine Journal.

The US Online Travel & Tourism Industry: Who Are The Top Players in Search? by @smilenaspasova

Posted: 20 Dec 2013 12:00 PM PST

Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry can be generally described. Despite all the challenges, there are some players who successfully manage to reach and remain in top positions in the biggest search engine results. Following, we […]

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Smilena Spasova

Marketing Assistant at Hoosh Technology

Smilena likes to call herself a "digital enthusiast", fascinated by the power and the potential of online media for businesses. She sees the world as a playground, where one should always nurture his curiosity to explore new things and develop his personality. After obtaining a degree E-Concept Development in 2013, Smilena currently resides in Copenhagen and works as a Marketing Assistant in Hoosh Technology.

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A Holiday Gift Guide For The PPC Professional by @albertcostill

Posted: 20 Dec 2013 09:00 AM PST

Image Source: christmasstockimages.com Where would your business be without PPC? If it weren't for a pay-for-click, how else could you get advertisers to pay a fee each time one of your ads is clicked? Just imagine if you didn't have an effective PPC – you know, when you spend a couple of dollars for a […]

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Albert Costill

Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters.

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Rock at Retargeting: 5 Steps to Maximizing Marketing Spend by @seanafoote

Posted: 20 Dec 2013 05:00 AM PST

As a B2B marketer or business owner, you drive traffic to your site via display advertising, e-mail marketing, social media promotions, PPC advertising, content generation, search engine optimization, and more. However, a majority of the time, your visitors aren't going to buy anything on their first visit. It is important to consider everything from first touch […]

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Sean Foote

Marketing Coordinator at SingleHop

Sean Foote has over 15 years of collective professional experience with a background in: marketing (inbound and direct), business development, print and web design, web development, environmental graphics, photography, operations and sales. Sean has facilitated a broad array of creative projects from conceptualization through implementation; from marketing plans that reach across all channels, to large scope design and marketing projects like complete re-brands.

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