Search Engine Journal

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• Marin Software Consolidates Search, Social, Display, & Mobile Campaigns for Clients by @murraynewlands
• 10 Reasons Why You Should Quit Twitter by @albertcostill
• 4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC
• The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble? by @kasimaslam
• 7 Steps to a Successful PPC Audit by @yummytork

Marin Software Consolidates Search, Social, Display, & Mobile Campaigns for Clients by @murraynewlands Posted: 23 Dec 2013 12:00 PM PST In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Amjad Shehade of Marin Software about the products and services that his company offers. In the interview, Amjad told SEJ that Marin software specializes in consolidating search, social, display, and mobile campaigns for their clients. Later on in […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User's Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as "an alien of extraordinary ability". TwitterFacebookGoogle+LinkedIn The post Marin Software Consolidates Search, Social, Display, & Mobile Campaigns for Clients by @murraynewlands appeared first on Search Engine Journal.

10 Reasons Why You Should Quit Twitter by @albertcostill Posted: 23 Dec 2013 12:00 PM PST In July 2006, Jack Dorsey, Evan Williams, Biz Stone and Noah Glass launched Twitter. The 140 characters micro-blogging site quickly exploded into one of the most sites in the world. By 2013, the social media site gained over 550 million users with 58 million Tweets per day. The so-called “SMS of the Internet" has also […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters. TwitterGoogle+ The post 10 Reasons Why You Should Quit Twitter by @albertcostill appeared first on Search Engine Journal.

4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC Posted: 23 Dec 2013 11:00 AM PST Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user's conversion rates are lower. In addition, we're officially in a multi-screen world, where users could start their journey on mobile devices and complete an action on more user-friendly devices, such as desktops, laptops, and […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe's worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality. TwitterGoogle+LinkedIn The post 4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by @PPCJoeC appeared first on Search Engine Journal.

The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble? by @kasimaslam Posted: 23 Dec 2013 10:40 AM PST “Socialized optimization” is what I'm calling Google's use of social cues in order to determine the value and/or relevance of content. While Google has been known to use social cues for quite some time (as we’ll discuss later in this post) their new approach has some potentially massive impacts on the future of content marketing. […] Author information Kasim Aslam Principal at Solutions 8 Kasim Aslam is a digital marketer and principal of Solutions 8, a digital marketing and website design firm that provides a relative one-stop shop for all of your digital marketing needs. Solutions 8 specializes in strategic SEO, web design, marketing automation, and content creation. Follow Kasim on twitter @kasimaslam. TwitterFacebookGoogle+LinkedIn The post The Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble? by @kasimaslam appeared first on Search Engine Journal.

7 Steps to a Successful PPC Audit by @yummytork Posted: 23 Dec 2013 06:00 AM PST I interviewed the top guy on my team at Disruptive to come up with this list of the top 7 steps to a successful PPC audit. These steps are based on answers and research provided mainly by Johnathan Dane, our COO. This post is mainly for those of you who have recently taken over a […] Author information Adam Torkildson PR Director at Disruptive Advertising Adam is the PR Director at Disruptive Advertising. He writes on Marketing, PR, PPC, Native Advertising and how these all interact with each other on sites like Forbes, SocialMediaToday, SEJ, Examiner and others. TwitterFacebookGoogle+LinkedIn The post 7 Steps to a Successful PPC Audit by @yummytork appeared first on Search Engine Journal.

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