Search Engine Journal

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• Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion by @resultfirst
• Daily Blogging is Broke Blogging by @jeremy_page
• INFOGRAPHIC: The State of Social Business by @wonderwall7
• Google Hummingbird Friendly Content Marketing Tips by @tommy_landry

Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion by @resultfirst Posted: 26 Dec 2013 12:30 PM PST While using a gadget by a popular brand… have you ever wondered what makes it sell? Beyond the smart aesthetics, cool functionality and savvy branding, is there something else that is essential to the company’s success? Chances are, most organizations of international repute owe a decent amount of their success to copywriters. Seasoned copywriters intuitively […] Author information Ruchi Pardal Ruchi Pardal is Director of ResultFirst, a full-service digital agency that helps businesses not just get found, but also make money. TwitterFacebookGoogle+LinkedIn The post Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion by @resultfirst appeared first on Search Engine Journal.

Daily Blogging is Broke Blogging by @jeremy_page Posted: 26 Dec 2013 09:00 AM PST We live in a world where most bloggers are broke and frustrated, but it does not have to be that way. Blogging, the Old Way A few years ago, bloggers were told to put out frequent (multiple posts per day, if possible) to increase their web traffic. It was the 'long-tail' traffic strategy. With frequent […] Author information Jeremy Page Jeremy Page is an internet entrepreneur and search marketing strategist at TechMediaNetwork. TwitterGoogle+LinkedIn The post Daily Blogging is Broke Blogging by @jeremy_page appeared first on Search Engine Journal.

INFOGRAPHIC: The State of Social Business by @wonderwall7 Posted: 26 Dec 2013 08:30 AM PST According to this new infographic from Brian Solis, the state of social business is a relatively positive one. Some of the key statistics include: 78% of companies have a dedicated social media team, an increase of 11% since last year. The average social media team is 15.6 people in 2013, an increase from 11 in […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form. TwitterFacebookGoogle+LinkedIn The post INFOGRAPHIC: The State of Social Business by @wonderwall7 appeared first on Search Engine Journal.

Google Hummingbird Friendly Content Marketing Tips by @tommy_landry Posted: 26 Dec 2013 06:00 AM PST The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird is, why it was engineered in the first place, and how to adjust reporting and client expectations when keywords hold far less weight than they once did. Rather than rehash […] Author information Tommy Landry President at Return On Now Tommy Landry has 20 years of experience, with a deep understanding of Social SEO and Online Demand Generation. Operating out of Austin, TX, he consults with clients of all sizes to improve their website performance and lead flow via his company, Return On Now. Find him on Twitter: @tommy_landry. TwitterFacebookGoogle+LinkedIn The post Google Hummingbird Friendly Content Marketing Tips by @tommy_landry appeared first on Search Engine Journal.

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