Social Advocacy & Politics: Twitter's War on Xmas | Social Media Today Daily |  |
- Social Advocacy & Politics: Twitter's War on Xmas
- The Big Brand Theory: Casio Creates a Big Splash With Other Brands
- 4 Tips for Improving Your Social Media Presence in 2014
- Top 10 Most Engaging Brands of 2013 and How They Did It
- You Are What You Type: Facebook Tracks What You Decide Not to Post
- 2013: Looking Back at the Top Videos, Brands and Sectors [INFOGRAPHIC]
- 2014 Will Be the Year to Lead With Analytics
| Social Advocacy & Politics: Twitter's War on Xmas Posted: 24 Dec 2013 01:20 AM PST Here is my alternative explanation for the diminishing nomenclature: "Xmas," and even "Happy Holidays," use fewer characters than "Christmas" and "Merry Christmas and Happy New Year," respectively. With only 140 characters at our disposal in a tweet (and only 160 in a text message), it must be Twitter's fault!  |
| The Big Brand Theory: Casio Creates a Big Splash With Other Brands Posted: 24 Dec 2013 01:15 AM PST For a global sales subsidiary, it appears that Casio has hit on the right approach to social. Lauro shared that the brand measures success based on how many people come back to the website to explore from social. "Social for us is our number one referral for our websites. That's why we will continue to expand there."  |
| 4 Tips for Improving Your Social Media Presence in 2014 Posted: 24 Dec 2013 01:00 AM PST The best advice I can give you is that random tactics don't work with social media. Rather, you need a plan, a strategy, and a framework that you can work within to create your own formula for success.  |
| Top 10 Most Engaging Brands of 2013 and How They Did It Posted: 24 Dec 2013 01:00 AM PST As we come to the end of the year, we thought we'd take a look and see which brands did the best job of engaging consumers and meeting their expectations this year. Why measure engagement? Well, if you can engage consumers, they'll "see" your brand as better meeting their expectations and will behave better towards you.  |
| You Are What You Type: Facebook Tracks What You Decide Not to Post Posted: 24 Dec 2013 01:00 AM PST We all do it: start typing into the status update bar on Facebook and then use our (better) judgment to delete those thoughts and not share them with the world. Facebook calls it "self-censorship," and according to a report by Slate' s Jennifer Golbeck, the social network has been tracking and studying our unpublished thoughts. Put simply: the posts that you have consciously decided to not share, are being analyzed by Facebook. Read on to discover how Facebook did this as well as what it means for your privacy now and in the future.  |
| 2013: Looking Back at the Top Videos, Brands and Sectors [INFOGRAPHIC] Posted: 24 Dec 2013 01:00 AM PST Rankings are calculated using an algorithm which analysis views, Facebook interactions (likes, comments and shares) and backlinks. With 66,420,998 number of views and 3,270,890 Facebook interaction - "Evian Baby and Me" is the top video of 2013, according to ebuzzing. Similarly Apple won the top brand award while top sector is technology.  |
| 2014 Will Be the Year to Lead With Analytics Posted: 24 Dec 2013 01:00 AM PST Analytics leads to smarter media relations. I am no PR guy and have never written a press release or even read one for that matter. But analytics and research can help craft a media relation's strategy that'll cause your competitors to lose sleep at night.  |
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