Socially Stephanie: How to Create Raving Fans | Social Media Today Daily |  |
- Socially Stephanie: How to Create Raving Fans
- How Google Will Help You Market Better in 2014
- Viral Is Not the Game Point in Complex B2B Sales
- We Need to Talk About Content Marketing
- Abercrombie and Glitch: Facebook Ads Gone Wrong
- What Does Success Mean to Your Small Business? [GRAPH]
- Rob Greenfield Interview: Using Social Media to Spread Good
- The Rise and Fall of Sony, Panasonic, and Sharp: How to Survive Digital Darwinism
- Netflix and Bingeing Based on Demographics
- How to Make the Social Web Work for You
- Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS]
- The Growth of Mobile Messaging Apps in India: Numbers, Marketing and Challenges
- Study: Pinterest Makes the Holiday Season Less Stressful [INFOGRAPHIC]
- Adapt to Address Shifts in Consumer Purchase Behaviour or Die
- What's Holding You Back From Online Marketing Success?
- 3 Reasons Why Nonprofits Should Excel at Content Marketing [VIDEO]
- 3 Great Sources of Social Media Inspiration
- 6 Keys to Make Marketing Messages Stick [INFOGRAPHIC]
| Socially Stephanie: How to Create Raving Fans Posted: 06 Dec 2013 08:59 PM PST This week, Stephanie Frasco talks about how to build a fan base. "Dear Socially Stephanie, I am pursuing a career in music. What is the best way to tackle social media head on so I can succeed independently? I already have a website and some fans."  |
| How Google Will Help You Market Better in 2014 Posted: 06 Dec 2013 05:49 PM PST The year ahead will be a tough one for marketers who insist on using traditional, faceless, mass-media forms of communication to reach their audience. Two Google changes that took place in 2013 will radically transform how search works and the quality of the search results.  |
| Viral Is Not the Game Point in Complex B2B Sales Posted: 06 Dec 2013 04:05 PM PST I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57 million views and counting. Depending on the goals that Volvo had for the video, if it was about any kind of awareness and traffic, then yes, it did beyond great. But B2B marketing can't afford to be focused on random volume.  |
| We Need to Talk About Content Marketing Posted: 06 Dec 2013 09:03 AM PST Content marketing. Now here is a trending thing. Of course, from the earliest of days, content has been one of the primary areas of focus within the social media space, but it feels as though this thing 'content marketing' is now reaching some sort of critical attention mass.  |
| Abercrombie and Glitch: Facebook Ads Gone Wrong Posted: 06 Dec 2013 04:15 AM PST When your company is in the hot seat, like Abercrombie and Fitch is, Facebook advertising might not be the best option. Instead, focus on positive forms of advertising such as a press release, wherein your brand retains much more control over the shape and delivery of the story.  |
| What Does Success Mean to Your Small Business? [GRAPH] Posted: 06 Dec 2013 01:15 AM PST As the year comes to an end, how do you think your small business fared? The answer will be different for everyone, and the criteria the answer is based on will be different as well. Depending on your goals and priorities, "success" may mean something else for you than it does for the shop owner down the street.  |
| Rob Greenfield Interview: Using Social Media to Spread Good Posted: 06 Dec 2013 01:00 AM PST Rob Greenfield is not your typical entrepreneur. As an eco-activist inspiring a healthy, happy earth, his job is to help people discover ways to improve the environment, their own communities, and themselves. He's the man behind RobGreenfield.TV, and he uses social media every day both to tell his story and to inspire others to share theirs.  |
| The Rise and Fall of Sony, Panasonic, and Sharp: How to Survive Digital Darwinism Posted: 06 Dec 2013 01:00 AM PST Sony, Panasonic, Sharp appeared to be suffering the same slow plummet of US electronics brands such as Zenith and RCA along with the long list of global dinosaur brands that are now extinct. What happened? Or, better asked, why is this happening over and over again? The answer is simple but complex in nature.  |
| Netflix and Bingeing Based on Demographics Posted: 06 Dec 2013 01:00 AM PST Shifting from setting a schedule to waiting until episodes are uploaded, it's apparent that the way television is watched has changed. Netflix is arguably the greatest example of this, as the idea of binging has become so common. Netflix's latest series "Turbo Fast," an animated show for children, will not be for binging.  |
| How to Make the Social Web Work for You Posted: 06 Dec 2013 01:00 AM PST I don't care how others are using social media. What I care about is discovering new paths to make the social web and Internet work in such a way that new business may be fostered - designing new digital roads beyond social media to make a personal brand, agency or company more useful, connected and valuable.  |
| Top 7 Videos on Social Business and Enterprise Social Networks [VIDEOS] Posted: 06 Dec 2013 01:00 AM PST Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN's) and their value proposition is often complicated. Even when you spend a significant amount of time explaining what Social Business is or what an ESN can do, I have found that the old cliché is often true, "Show me, Don't Tell me".  |
| The Growth of Mobile Messaging Apps in India: Numbers, Marketing and Challenges Posted: 06 Dec 2013 01:00 AM PST Mobile messaging apps or social messaging apps have been the biggest threat for the existing social networks. From Facebook to Twitter no one has denied the threat from mobile messaging apps. This has also led to the proliferation of dozens of messaging apps and the new trend that is catching up is the launch of enterprise messaging apps.  |
| Study: Pinterest Makes the Holiday Season Less Stressful [INFOGRAPHIC] Posted: 06 Dec 2013 01:00 AM PST 92% of Pinterest users said the social network makes the holidays less stressful. The top three Pinteresr categories browsed during the months of November and December are: 1) DIY & Crafts, 2) Holidays & Events, and 3) Food & Drink.  |
| Adapt to Address Shifts in Consumer Purchase Behaviour or Die Posted: 06 Dec 2013 01:00 AM PST It's no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.  |
| What's Holding You Back From Online Marketing Success? Posted: 06 Dec 2013 01:00 AM PST Despite the fact that millions of business owners and executives know how important it is to the success of their companies (not to mention their own careers), they only make halfhearted efforts to grow their businesses online. Does that sound like something you've experienced? If so, you certainly aren't the only one.  |
| 3 Reasons Why Nonprofits Should Excel at Content Marketing [VIDEO] Posted: 06 Dec 2013 01:00 AM PST Getting into content marketing can be daunting, especially for nonprofits. After all, it's easy for businesses to create content, right? They have the resources and know-how to do so. Not so fast. Nonprofits might have the upper hand when it comes to creating blog posts, videos and other pieces of online content.  |
| 3 Great Sources of Social Media Inspiration Posted: 06 Dec 2013 01:00 AM PST Maintaining social media accounts involves a lot more than just firing off a message once a day. To attract and keep a following on Twitter, Facebook or Google+, you need to engage with users and share content that is both valuable and interesting.  |
| 6 Keys to Make Marketing Messages Stick [INFOGRAPHIC] Posted: 05 Dec 2013 09:52 PM PST If you can't convey critical information in a message that sticks with your ideal clients until they need your services, you are going to be in trouble. These six steps will help you write messages that not only resonate, but stick. Give them a try and improve your small business marketing!  |
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