Socially Stephanie: Social Media Solutions for Chain Businesses | Social Media Today Daily |  |
- Socially Stephanie: Social Media Solutions for Chain Businesses
- Instagram Direct to Take on Snapchat
- Review: Google's Algorithm Updates in 2013
- Blog Headlines: Seven Tips to Double Your Clickthroughs
- Twitter Best Practices: 11+ Tips for Tweeting Well
- 7 Ways to Get Bloggers Buzzing About Your Brand
- 7 Hot Predictions in Social Media for 2014
- Effective Tips for Social Recruiting
- 8 Things You Should Never Do on Your Company's Social Media Page
- If The Nike Brand Doesn't Fit, LeBron Won't Commit
- 3 Myths About Nonprofit Blogging Debunked
- Consumers 64% More Likely to Purchase a Product After Watching Online Video [INFOGRAPHIC]
- Word of Mouth Marketing in the Digital Space
- What Has a Longer Memory Than an Elephant?
- Facebook Promotions For Financial Advisors (Beginners Version)
- Webs Example Site Roundup: The Best of 2013
- Netflix on a Global Social Roll
- Weak Ties Are the Key to Getting Retweeted
| Socially Stephanie: Social Media Solutions for Chain Businesses Posted: 13 Dec 2013 08:59 PM PST "Dear Socially Stephanie, I am managing the social media presence for a gym business. They are now opening another gym in town, which will be a branch of the same chain. Should I create a brand new page for the other location of the gym, or connect our official gym page to both locations?"  |
| Instagram Direct to Take on Snapchat Posted: 13 Dec 2013 01:45 PM PST At an event in New York yesterday, Instagram announced their newest feature, Instagram Direct, which seems to be an avenue for them to compete in part with the explosive popularity of the photo-sharing app Snapchat. Instagram Direct allows you to share private messages with photos to select groups of people.  |
| Review: Google's Algorithm Updates in 2013 Posted: 13 Dec 2013 07:44 AM PST Google tweaks and modifies its search engine algorithms on an almost constant basis. However, some changes to the way the search engine behemoth ranks webpages and presents information to its users are considerably more significant and impacting for inbound marketers and SEO experts than others.  |
| Blog Headlines: Seven Tips to Double Your Clickthroughs Posted: 13 Dec 2013 05:13 AM PST In many cases, the headline or subject line will make or break whether your reader even makes it to the content you've worked so hard to craft and perfect. So what are some keys to more effective blog headlines? Here are a few that we've seen have the most direct impact.  |
| Twitter Best Practices: 11+ Tips for Tweeting Well Posted: 13 Dec 2013 04:47 AM PST Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters may find it helpful as well!  |
| 7 Ways to Get Bloggers Buzzing About Your Brand Posted: 13 Dec 2013 03:53 AM PST It's no secret that customers trust word-of-mouth above corporate advertising: according to Nielsen, 92% of consumers trust peer recommendations and only 53% trust content that you create and post on your website. Engaging your local audience is key to attracting new customers on a neighborhood level.  |
| 7 Hot Predictions in Social Media for 2014 Posted: 13 Dec 2013 02:41 AM PST We are coming to the end of 2013, which is a scary thought considering I remember last New Year's Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can't see that changing. Here are my 7 hot predictions in social media for 2014.  |
| Effective Tips for Social Recruiting Posted: 13 Dec 2013 01:54 AM PST You have already heard this many times before: social media websites are great tools for recruiting and sourcing potential job candidates. What happens if your company still hasn't established its presence in the social media? How can you start recruiting and sourcing effectively? These simple tips will get you started in no time.  |
| 8 Things You Should Never Do on Your Company's Social Media Page Posted: 13 Dec 2013 01:00 AM PST Social media has become a prime platform for businesses to engage and interact with prospects and customers. Problems arise, however, when company representatives, or even owners, do things on social media that jeopardize rather than help the business.  |
| If The Nike Brand Doesn't Fit, LeBron Won't Commit Posted: 13 Dec 2013 01:00 AM PST Hard as it is to believe today, there was time when celebrities wouldn't lend their name to product endorsements. That was not to say they didn't, they just didn't do it in the United States. Japan was a big market for American celebrity endorsements. Well, all that changed.  |
| 3 Myths About Nonprofit Blogging Debunked Posted: 13 Dec 2013 01:00 AM PST There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a little gumption will see those barriers crumble with a little inside information that for-profit marketers have been employing for years.  |
| Consumers 64% More Likely to Purchase a Product After Watching Online Video [INFOGRAPHIC] Posted: 13 Dec 2013 01:00 AM PST We all know that content is king on the Internet; and when it comes to types of content, it looks like video is at the top of the food chain. Video is everywhere online, from feature-length films, to sales pitches, to amateur videos of people at the zoo.  |
| Word of Mouth Marketing in the Digital Space Posted: 13 Dec 2013 01:00 AM PST Marketers have known for years that word of mouth marketing (WOMM) is the most credible form of advertising because promoters don't stand to gain anything personally by recommending the product and are even willing to put their own reputations on the line.  |
| What Has a Longer Memory Than an Elephant? Posted: 13 Dec 2013 01:00 AM PST Social media is awesome. Before the advent of Twitter, Facebook and friends, when you got drunk in a cute outfit and performed alcohol-fueled feats of questionable safety or morality, nobody knew about it! You might have earned a hangover or a few bruises but that's about the extent of it.  |
| Facebook Promotions For Financial Advisors (Beginners Version) Posted: 13 Dec 2013 01:00 AM PST There are many ways financial advisors are using Facebook. A great way to grow your prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may feel a bit Greek, but it is achievable.  |
| Webs Example Site Roundup: The Best of 2013 Posted: 13 Dec 2013 01:00 AM PST Every month or so we feature an exemplary website created by a Webs user, and talk about what makes their site effective. So today, in case you missed any along the way, we are going to go back and actually take a look at some highlights.  |
| Netflix on a Global Social Roll Posted: 13 Dec 2013 12:34 AM PST My vote for comeback story of the year? Netflix, Inc. After nearly self-imploding in 2011, Netflix (NASDAQ: NFLX) has seen a 10% rise in corporate earnings, the addition of more than 2.7 million subscribers across the globe, and its stock trading at $363 per share in Q3 2013.  |
| Weak Ties Are the Key to Getting Retweeted Posted: 12 Dec 2013 11:52 PM PST As Twitter has risen as a social network, so too have the number of studies and articles proposing the secrets to Twitter success. Central to much of this research is the kind of connections you have with people on the site. Is it better to have deep relationships or lots of shallow ones?  |
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