The Big Brand Theory: Bloomberg LP | Social Media Today Daily |  |
- The Big Brand Theory: Bloomberg LP
- The Blueprint of a Content Organization
- Enterprise Transformation and the Role of Social
- Looking Back: 2013 Was Good for Small Talk
- 7 Ways to Get More Facebook Likes [INFOGRAPHIC]
- LinkedIn Top Contributors: New Alternative for Developing Thought Leadership
- 4 Methods to Spur Social Interaction with Blog Content
- Journalistic Ethics: What Every PR Pro Needs to Know
- Are Your Holiday Social Media Posts Naughty or Nice? [INFOGRAPHIC]
- 7 B2B Buying Behavior Trends to Watch in 2014
- 3 Tips for Social Media Craftsmanship
- How to Increase Your Facebook Reach Without Paying for Advertising
- Why Personal Branding Begins at an Early Age (and What to Do About It)
- How to Survive a Hummingbird Bite
- How Social Proof Killed the Sales Funnel (and Reinvented It)
- Top Travel App Innovations That Will Change The Way You Travel in 2014
- How Effective Is Your Social Marketing? How to Track and Capture Leads
- 7 Essential Tools for Web Development
- What Makes a Well Crafted Facebook Post?
- Content Creator? Make Sense Of Google AuthorRank
| The Big Brand Theory: Bloomberg LP Posted: 09 Dec 2013 08:59 PM PST Three years ago, when Bloomberg LP first hired Robert Harles as Global Head of Social Media to oversee its social media endeavors, it actually had a policy that prohibited employees from even using any social media. Needless to say, Harles first task on the job was to rewrite the policy.  |
| The Blueprint of a Content Organization Posted: 09 Dec 2013 07:00 PM PST Content is the number one challenge for brands today for a variety of reasons. The ability to create game-changing content that tells a better story than that of your competitors, and then integrate it across paid, earned, shared and owned media isn't easy.  |
| Enterprise Transformation and the Role of Social Posted: 09 Dec 2013 06:30 PM PST Digital transformation is frightening because in rethinking our organizations and the way we work, all of the dysfunctional elements of our current organizations are surfaced. For the first time we are asking, why aren't the CMO and CIO on speaking terms? Why do we manage our service centers as costs to the business?  |
| Looking Back: 2013 Was Good for Small Talk Posted: 09 Dec 2013 06:00 PM PST This was the year social media embraced small talk to a new level. Successful ventures in 2013 featured quick viewing time, making it necessary to get to the point as soon as possible. These capabilities won widespread adoption by teenagers, whose activities tend to predict the next big thing in advertising and from there, the larger marketing world.  |
| 7 Ways to Get More Facebook Likes [INFOGRAPHIC] Posted: 09 Dec 2013 05:46 PM PST A Like on your Facebook page is not just a vanity metric. It signifies a real person who is interested in your brand. The team at Wishpond, makers of a social media marketing suite for brands, has assembled seven great tips to help you increase your number of Facebook Likes in this infographic.  |
| LinkedIn Top Contributors: New Alternative for Developing Thought Leadership Posted: 09 Dec 2013 05:25 PM PST This week, LinkedIn rolled out a new feature for Groups called "Top Contributors." For the group owner, the hope is that it will generate more engagement from members and breathe new life into groups that otherwise have low activity. But for group members, it's opened up a whole new avenue for thought leadership.  |
| 4 Methods to Spur Social Interaction with Blog Content Posted: 09 Dec 2013 08:30 AM PST Spurring interaction and greater levels of engagement on your blog are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand. Here are four methods to gain higher levels of interaction with your blog content.  |
| Journalistic Ethics: What Every PR Pro Needs to Know Posted: 09 Dec 2013 07:33 AM PST We received a phone call from the editor of one of our client's biggest trade publications. She wanted to write a story about the client's organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year's worth of advertising.  |
| Are Your Holiday Social Media Posts Naughty or Nice? [INFOGRAPHIC] Posted: 09 Dec 2013 01:00 AM PST Promotions are in full gear, the eggnog is flowing, vacation days are calling your name. The holidays are an exciting time. But don't let your guard down when it comes to social media. Check yourself with this flowchart and make sure to share it with others in your organization (after all, you don't want anyone tarnishing your company's sterling social rep).  |
| 7 B2B Buying Behavior Trends to Watch in 2014 Posted: 09 Dec 2013 01:00 AM PST My conversations with B2B marketing and sales leaders are indicating it will be tougher for B2B marketing and sales to keep pace in both customer acquisition and retention.Trends suggest buyers are more inclusive, collaborative, and discerning than ever before. New technologies are opening up the floodgates on purchase decisions.  |
| 3 Tips for Social Media Craftsmanship Posted: 09 Dec 2013 01:00 AM PST When touring his biographer around his childhood home, Steve Jobs stood admiring a fence that his father had built half a century prior. "He loved doing things right," Jobs noted. "He even cared about the look of the parts you couldn't see." There is a misconception of the social media manager. They do not haphazardly post articles without deliberation.  |
| How to Increase Your Facebook Reach Without Paying for Advertising Posted: 09 Dec 2013 01:00 AM PST In case you haven't heard, Facebook is going to make it harder and harder for you to get your content seen. While it might be due to the increased amount of content on Facebook and an attempt to crack down on spammy and invaluable content, it seems to be an effort to make people pay for promoted posts and advertising.  |
| Why Personal Branding Begins at an Early Age (and What to Do About It) Posted: 09 Dec 2013 01:00 AM PST When I grew up, the Internet did not exist. Back then, personal branding was centered around experiences and achievements and how they combined to form a reputation – you know, tangible things. Today, those things still matter for your personal brand, but so much of that brand is formed online.  |
| How to Survive a Hummingbird Bite Posted: 09 Dec 2013 01:00 AM PST As more and more companies are discovering, Hummingbird does have a bite. In fact, some estimates range that up to 90% of all search queries have been affected in some way, meaning that your company could have seen phones and inboxes go quiet virtually overnight.  |
| How Social Proof Killed the Sales Funnel (and Reinvented It) Posted: 09 Dec 2013 01:00 AM PST RIP, good ol' sales funnel. Deep in our hearts, we knew this day would come. Like used-car salesmen, the sales funnel was too polished and slick to survive in the chaos of social media today. Before online marketers and inside sales folks weep into their beers tonight, there may be a silver lining in this chaos.  |
| Top Travel App Innovations That Will Change The Way You Travel in 2014 Posted: 09 Dec 2013 01:00 AM PST From sites that find and compare the lowest airfares and last minute hotel accommodations, to apps that guide you through your travels and suggestions for restaurants and must-sees, startups are continuing to "wow" the online travel space with new ways to ease travel for consumers.  |
| How Effective Is Your Social Marketing? How to Track and Capture Leads Posted: 09 Dec 2013 12:26 AM PST You are creating content, distributing it and engaging with your prospects. However, are you tracking your success?This article explores how you can use Oktopost to track who converts from your social media campaign, including specific channels such as a LinkedIn group and from each post or message.  |
| 7 Essential Tools for Web Development Posted: 08 Dec 2013 10:19 PM PST For a web developer, a graphic designer or system technician to achieve success, there are a variety of tools to choose from, many of which are available on the internet. However, some are very essential if web development is to be expertly done - and here's a list to get you started.  |
| What Makes a Well Crafted Facebook Post? Posted: 08 Dec 2013 12:00 PM PST Most of us see quite a few posts on Facebook a day, be they messages from friends or for brands. Some Facebook posts register with us (adorable photos of kids doing hilarious things) and some just simply pass us by (your friend who just posted the 36th wedding update.) Why?  |
| Content Creator? Make Sense Of Google AuthorRank Posted: 08 Dec 2013 11:00 AM PST If you're a content creator, you're aware of Google's AuthorRank. It's a way to build your authority online. To assess your "authority," do a Google search for a piece of content you've written. If your image pops up next to your content in the results, you've got authority, in Google's eyes.  |
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