What Every Online Community Manager Needs to Succeed in Business | Social Media Today Daily |  |
- What Every Online Community Manager Needs to Succeed in Business
- Social Advocacy & Politics: World of Spycraft
- TGIF: Twitter Goes International First
- Google Plus or Google Minus: Some Pros and Cons of the Website
- The 10 Biggest Social Media Missteps Businesses Made in 2013
- How to Keep Your Content Strategy Relevant in 2014
- PR Outreach Test Case: News Versus Announcement
- Time to Make Better Decisions About Social
- 10 Perfectly Crafted Facebook Status Updates for the Holiday Season
- Why J.P. Morgan Couldn't Hold a Twitter Q&A Session
- Create Customer Happiness with a Simple Act of Kindness
- Three New Marketing Expectations in 2014
- The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand
- Does Facebook Need the Power of Television?
- 5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC]
- How I Increased My Twitter Followers By 30% in 6 Months
| What Every Online Community Manager Needs to Succeed in Business Posted: 17 Dec 2013 08:54 PM PST Online community management has (finally) risen to the rank of a being a respected and understood profession. As community managers begin the daunting task of preparing the end-of-year reports and start planning the road-maps for 2014, here are some questions to consider answering to help bridge the gap between community and business.  |
| Social Advocacy & Politics: World of Spycraft Posted: 17 Dec 2013 08:00 PM PST I suspect that both the far left and the far right imagine that the NSA's foray into the World of Warcraft is more like the Nine Riders than a fellowship on a noble quest. But the bottom line is that infiltrating World of Warcraft (and Second Life), as the reports indicate the NSA does, makes sense, even if I don't like it.  |
| TGIF: Twitter Goes International First Posted: 17 Dec 2013 10:51 AM PST An overwhelming 77% of Twitter users reside outside the United States, but account for only 25% of revenue. Without diving into the numbers, an alarmist could say Twitter has an international problem. If you look more closely though, you can see a growing revenue opportunity for Twitter.  |
| Google Plus or Google Minus: Some Pros and Cons of the Website Posted: 17 Dec 2013 08:44 AM PST Introduced in July 2011, Google+ was going to be Google's answer to social networking and compete with established players such as Facebook and Twitter. However, over two years since its inception, Google+ still divides opinion amongst the digital community. So here are some of my personal Pros and Cons of the site.  |
| The 10 Biggest Social Media Missteps Businesses Made in 2013 Posted: 17 Dec 2013 08:29 AM PST Not too long ago, many businesses were afraid of using social media; after all, if you make a mistake on social media, everyone is there to see it. But, as the old adage goes, there is no such thing as bad press. 2013 was rife with social media blunders and missteps, but ten in particular stood out to me as the biggest mistakes of the year.  |
| How to Keep Your Content Strategy Relevant in 2014 Posted: 17 Dec 2013 08:10 AM PST Have you ever been left wondering 'What's the point?' after laboring to create compelling content for your corporate blog only to receve little or no direct resonse to your post? The truth is we have all been there. However, according to 2013 report by HubSpot here's why you shouldn't lose heart.  |
| PR Outreach Test Case: News Versus Announcement Posted: 17 Dec 2013 06:00 AM PST You may have heard some negative pundits say, "PR is dead, let's mourn the passing and get on with digital marketing." Well, as far as I can tell down here in the PR trenches, all that's happened is a shuffling of tasks and responsibilities. A nice little tool called Press King will help me show how this is so.  |
| Time to Make Better Decisions About Social Posted: 17 Dec 2013 01:04 AM PST Over the past twelve months I've interviewed and analysed 160 companies. In the research we focused very specifically on the decision-making style of enterprises in the context of digital transformation and interviewed 30 companies that the objective of gaining real-life insights into digital decision making. So what did we find?  |
| 10 Perfectly Crafted Facebook Status Updates for the Holiday Season Posted: 17 Dec 2013 01:00 AM PST In the midst of last year's holiday shopping madness, IBM's Jay Henderson wrote a super detailed post on his company's Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn't just "another channel to have a personalized dialog with a consumer."  |
| Why J.P. Morgan Couldn't Hold a Twitter Q&A Session Posted: 17 Dec 2013 01:00 AM PST Recently, financial giant J.P. Morgan tried and failed to host a Twitter Q&A session due to scathing responses from users. Social media experts note that J.P. Morgan did not take into account the context of the forum: a reputation crisis and a significant lack of brand loyalty.  |
| Create Customer Happiness with a Simple Act of Kindness Posted: 17 Dec 2013 01:00 AM PST We often forget how powerful the little things are each day. How the smallest acts of kindness, care, and respect for one another can often leave lasting impressions far larger than the act itself. A simple meaningful gesture can brighten someone's day - and that is important!  |
| Three New Marketing Expectations in 2014 Posted: 17 Dec 2013 01:00 AM PST Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year. As usual, timing is everything and it will be interesting if these actually "take off" as I expect they will and whether it happens by June or by October.  |
| The 80/20 Rule: Why Just 20% of Your Social Media Content Should be About Your Brand Posted: 17 Dec 2013 01:00 AM PST 'The 80/20 Rule' should always be a big part of your social media strategy. It simply comes down to this: use just 20% of your content to promote your brand, and dedicate 80% to content that really interests your audience and engages them in conversations.  |
| Does Facebook Need the Power of Television? Posted: 17 Dec 2013 01:00 AM PST It goes without saying but the conventional way of watching television has slowly but surely faded away. With such services as Netflix and Hulu, people do not have to worry about setting up schedules for the sake of catching the latest episodes of the thrillers that they enjoy.  |
| 5 Key Traits of Successful Entrepreneurs [INFOGRAPHIC] Posted: 17 Dec 2013 01:00 AM PST Have you ever wanted to be an Entrepreneur? Becoming one's own boss is a very attractive idea for most folks. However, not everyone has the entrepreneurial spirit. If you really want to be a successful entrepreneur, you need to follow your instincts, and learn about yourself.  |
| How I Increased My Twitter Followers By 30% in 6 Months Posted: 17 Dec 2013 01:00 AM PST 6 months ago I had 1,238 followers less than I have now. That's a 30% increase! I'm not telling you this to brag, but rather to help you do the same. In this post, I'm going to share with you exactly what I've done differently and how you can use my same strategy to increase your Twitter followers.  |
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