5 Pervasive Myths About Google+ | Social Media Today Daily |  |
- 5 Pervasive Myths About Google+
- Why Rebuilding a Website Is Like Renovating a House
- Google’s "Shared Endorsements" Is a Boon for Brands in Their Online Reputation Efforts
- How to Turn Data into Money and Votes
- Do You Really Need That Hashtag?
- Guest Blogging is Not Dead {and Matt Cutts Didn’t Say It Is)
- How Brands Should Really Be Thinking About Content Distribution
- Facebook News Feed Now Gives Text Updates Less Reach
- Social Organization: What are Best Practices for Internal Collaboration?
- 6 Misconceptions About Facebook Advertising
- Look Through the Social Window
- How to Name a Company to Succeed in Social Business
- Long-Form Content Finds a New Home on Google
- Content Marketing Controversy: Is Content Shock Real?
- 1 in 128 Billion: A Slam Dunk
- Facebook Testing Ads in Mobile Apps
- Social Media: Optimizing Those Little Pictures, Posts, and Shares
- Should You Schedule Your Tweets and Posts?
| 5 Pervasive Myths About Google+ Posted: 23 Jan 2014 08:58 PM PST Vic Gundotra, head of social at Google, reported in October 2013 that Google+ experienced a 58% increase in users between May and Oct 2013. The platform has 540 million members, 300 million of whom are monthly active users. Despite what you may have read in the media, that hardly makes Google+ a "ghost town."  |
| Why Rebuilding a Website Is Like Renovating a House Posted: 23 Jan 2014 08:12 PM PST In online marketing, and in life, anything worth doing is worth doing right. Don't let someone talk you into a "quick fix" website redesign simply because you're anxious to have a new look. Here are the major steps you'll have to follow to rebuild a new website from the ground up.  |
| Google’s "Shared Endorsements" Is a Boon for Brands in Their Online Reputation Efforts Posted: 23 Jan 2014 01:58 PM PST Late last year, Google changed the face of online advertising – quite literally, in fact. The company's mission to stake its claim as the Internet's premier source for consumer ratings and reviews has the potential to influence the way we – both consumers and brands – do business.  |
| How to Turn Data into Money and Votes Posted: 23 Jan 2014 01:36 PM PST Email marketers care *a lot* about data — the right subject line on an email appeal can double the donations it yields. As we discussed earlier, any mass email/CRM system worth a damn will let you track basic information about your messages, including the percentage of messages opened by recipients ("open rate").  |
| Do You Really Need That Hashtag? Posted: 23 Jan 2014 12:33 PM PST From accidentally utilizing adult-themed hashtags to newsjacking, many brands across the board are still misusing hashtags on platforms like Twitter and Instagram. What makes sense to us isn't always practical, logical, or appealing to our target consumers. Take a second to walk through the process and answer these questions.  |
| Guest Blogging is Not Dead {and Matt Cutts Didn’t Say It Is) Posted: 23 Jan 2014 12:26 PM PST While Google can't look into a blogger's heart to determine true motivation, it can and presumably will continue to look at characteristics like a site's overall link profile (do guest post links make up an inordinate share of all backlinks?) and the quality of linking sites in determining rankings.  |
| How Brands Should Really Be Thinking About Content Distribution Posted: 23 Jan 2014 12:15 PM PST High-quality and engaging pieces of content are the heart and soul of your content strategy, but your distribution channels are the glue that holds it all together. You might have an incredibly valuable piece of content, but it has to have means of distribution to live up to its fullest potential.  |
| Facebook News Feed Now Gives Text Updates Less Reach Posted: 23 Jan 2014 11:57 AM PST Facebook recently noticed an interesting pattern in how people post text updates. They noticed that people write more text updates when they see more text updates from their friends. But this isn't true for pages. Text updates from Pages don't influence how many text updates people publish.  |
| Social Organization: What are Best Practices for Internal Collaboration? Posted: 23 Jan 2014 08:22 AM PST This week I moderated another webinar in the Social Media Today Best Thinker webinar series, this time on the topic of Social Organization: What are Best Practices for Internal Collaboration. The webinar included a superb panel: Sabrina Stoffregen, who is Intel's Director of Ambassadors and Corporate Initiative Marketing team.  |
| 6 Misconceptions About Facebook Advertising Posted: 23 Jan 2014 07:46 AM PST Facebook advertising is more important than ever in 2014. If you want your business to succeed on Facebook this year, you're going to have to start taking advertising seriously. However, there are still some big misconceptions around Facebook advertising that need addressing.  |
| Look Through the Social Window Posted: 23 Jan 2014 06:30 AM PST In order to maximize the return on your brand's investment in its social strategy, you should use comments from fans and followers to generate content ideas. Just how do you do so? Check out the following strategies to rock both social and content.  |
| How to Name a Company to Succeed in Social Business Posted: 23 Jan 2014 06:20 AM PST As a start-up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Start-ups have a tantalizing opportunity to establish a competitive advantage by naming their companies in ways better suited to today's social business marketplace.  |
| Long-Form Content Finds a New Home on Google Posted: 23 Jan 2014 06:10 AM PST For business owners and content marketers, writing compelling and high-quality content is always a vital element of their strategy – but length may not be the most significant concern. The tide, though, may be turning. In early August, Google unveiled a new search feature highlighting long-form content.  |
| Content Marketing Controversy: Is Content Shock Real? Posted: 23 Jan 2014 06:00 AM PST The concept of "content shock" has been getting a lot of press the past few days, with everyone from Social Media Today to Content Marketing Institute to more mainstream publications weighing in. Let's take a look at the issue and see if we can separate substance from hype.  |
| Posted: 23 Jan 2014 05:00 AM PST These are the odds of winning the $1 billion that Warren Buffet and Quicken Loans ponied up for the NCAA hoops genius who correctly picks the "perfect March Madness" bracket. The publicity this little PR promotion has and will generate will more than compensate for the time and effort spent to develop and announce the "contest."  |
| Facebook Testing Ads in Mobile Apps Posted: 23 Jan 2014 12:00 AM PST As mobile continues to move to more app-based experiences, advertisers want to reach people spending their time in apps and developers need new ways to make money.To improve the relevancy of the ads people see, we're running a small test to show Facebook ads in mobile apps.  |
| Social Media: Optimizing Those Little Pictures, Posts, and Shares Posted: 22 Jan 2014 10:00 PM PST You're out there. You're writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all those busy consumers out there in their tracks.  |
| Should You Schedule Your Tweets and Posts? Posted: 22 Jan 2014 09:34 PM PST As more and more businesses embark on their own social media journey a number of apps and services have sprung up automating the process. You can now auto follow, unfollow, RT, favourite and message. You can also schedule content across most platforms.  |
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