Content Marketing Minds: Ten Brilliant Marketing Minds, One Mindset | Social Media Today Daily |  |
- Content Marketing Minds: Ten Brilliant Marketing Minds, One Mindset
- 3 Ways to Identify Brand Advocates
- The New Digital Divide: Thoughts for Leaders and Laggards
- Why Brands Are Struggling With Real-Time Marketing
- Reaping the Benefits of Diversity for Modern Business Innovation
- How to Find and Use Top Quality Images for Your Blog Articles
- Content Marketing Advice from 17 Online Marketing Experts
- Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue
- The Expedia Penalty: What Really Happened?
- Why the Tag Will Replace Emails
- Are You Collaborating with Your Customers?
- Do Self-Destructing Messaging Apps Really Protect Your Privacy?
- The State of the Union on Social Media
- SEO Tips for Your Online Copywriting: Tricks of the Trade
- It's Raining Cats and Dogs on Social Media
- 6 Effective Tips for Maximizing Your Facebook Fan Page Links
- 7 Next Big Things in Social Media [INFOGRAPHIC]
- Why Social Media Marketers Prefer Not to Use Google+
| Content Marketing Minds: Ten Brilliant Marketing Minds, One Mindset Posted: 30 Jan 2014 08:48 PM PST I present to you a group of content marketing leaders. Ten marketing minds you should tune into to learn from, gather valuable points of view and sharpen your skills. Then, I'll share with you the vision this all-star team shares—the secret that gives content marketing its wings.  |
| 3 Ways to Identify Brand Advocates Posted: 30 Jan 2014 07:10 PM PST We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.  |
| The New Digital Divide: Thoughts for Leaders and Laggards Posted: 30 Jan 2014 05:36 PM PST The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on – are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those who haven't.  |
| Why Brands Are Struggling With Real-Time Marketing Posted: 30 Jan 2014 04:57 PM PST I hate to bring up Oreos because it's so 2013. But ever since that sad day in January 2013 (when my heart was broken because I'm a die-hard 49ers fan), brands have attempted to steal the spotlight from cultural and societal events using real-time marketing. Many have failed.  |
| Reaping the Benefits of Diversity for Modern Business Innovation Posted: 30 Jan 2014 09:26 AM PST Diversity is essential to growth and prosperity of any company: diversity of perspectives, experiences, cultures, genders, and age. Why? Because diversity breeds innovation. And innovation breeds business success. Don't believe me? Let's take a look.  |
| How to Find and Use Top Quality Images for Your Blog Articles Posted: 30 Jan 2014 08:58 AM PST As far as "web content" is concerned, few ingredients get overlooked as often as images do. That's kind of surprising, given that they make an instant impact, and can make or break a first impression. Create written content with images in mind. The best way to marry images with text is to think about that relationship ahead of time.  |
| Content Marketing Advice from 17 Online Marketing Experts Posted: 30 Jan 2014 08:18 AM PST Inbound.org has some of the best online marketing related content around, shared by some of the best online marketers around. I asked 17 of the top rated members of inbound.org this question: What is your best content marketing tip? And here's what they had to say.  |
| Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue Posted: 30 Jan 2014 06:05 AM PST Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand.  |
| The Expedia Penalty: What Really Happened? Posted: 30 Jan 2014 03:57 AM PST Unless you've been living under a rock for the last week or you have absolutely no interest in SEO whatsoever, you'll already be aware by now that the travel brand Expedia was hit by a pretty large Google manual penalty last week. Let's have a look at what Expedia's link builders had been up to.  |
| Why the Tag Will Replace Emails Posted: 30 Jan 2014 01:00 AM PST Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within email. Even decisions that may take place in face-to-face meetings (real or online) frequently require the validation of a confirming email.  |
| Are You Collaborating with Your Customers? Posted: 30 Jan 2014 12:16 AM PST Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Most of these posts have been on how employees can collaborate better internally. But how can companies collaborate better with their customers?  |
| Do Self-Destructing Messaging Apps Really Protect Your Privacy? Posted: 29 Jan 2014 11:00 PM PST Over the past two years, a privacy backlash has been developing around the world. According to the latest The Truth About Privacy study from McCann, especially those in younger age groups have become more selective about sharing their personal information online.  |
| The State of the Union on Social Media Posted: 29 Jan 2014 10:33 PM PST President Barack Obama's 2014 State of the Union Address (SOTU) is today being analyzed and characterized in a plethora of ways. This is always the case when the deeply polarized politics of Washington play out over nationally televised and highly pressurized public media.  |
| SEO Tips for Your Online Copywriting: Tricks of the Trade Posted: 29 Jan 2014 10:00 PM PST Many of us feel like we're staring down a ferocious animal as we try to wrap our heads around SEO for our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious bear into a teddy bear by the time you finish reading this post. Are you up for the transformation?  |
| It's Raining Cats and Dogs on Social Media Posted: 29 Jan 2014 10:00 PM PST We've seen brands with some crazy engagement in the past, but pet care brands run in a league of their own. They're the epitome of the super-social brand: regular posts, timely replies, and great insane engagement. Is it the product, their strategies, or can the Internet just not get enough of these furballs of joy?  |
| 6 Effective Tips for Maximizing Your Facebook Fan Page Links Posted: 29 Jan 2014 09:03 PM PST Facebook is one platform that allows them reach a global audience and tell good stories about their products and services. The fact that having a popular Facebook page increases the number of visitors and customers to your blog or site has established this social media platform as a force to reckon with in today's social media marketing.  |
| 7 Next Big Things in Social Media [INFOGRAPHIC] Posted: 29 Jan 2014 09:03 PM PST Social media is an ever changing landscape. Each year there are new success stories, old network that bite the dust and tons of platforms forecast to be the "next big thing". As technology and our interests evolve, so does social media. Here's an infographic from MagicLogix, presenting the 7 social media perdition for 2014.  |
| Why Social Media Marketers Prefer Not to Use Google+ Posted: 29 Jan 2014 09:00 PM PST Most people today still see Google+ as a conundrum, a social networking site with contradictory properties. It often is hard to commit or be fond of a particular social media channel, and to capitalize on it to achieve the best results. But Google+ is worthy of your consideration.  |
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