Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing | Social Media Today Daily |  |
- Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing
- The Big Brand Theory: Publix Has Come of Age with Social
- LinkedIn Is Marketing for Attorneys, But Beware of the Ethical Pitfalls
- How The Chameleon Effect Can Boost Your Social Media Succes
- Why Associations Need to Revisit Communication Strategy in 2014
- Are You Hitting Your Top Gear?
- Why B2B Marketing Must Embrace Ninja Customers
- How Committing Social Media Sins Can Affect Your Business [INFOGRAPHIC]
- Your Blogging Questions Answered
- Why 'Teenage Flight' From Facebook is Good for B2B
- Top 10 of The Top 10 Lists in Digital and Marketing
- Free Social Media Tools For Journalists
| Content Shock: Why Earned Media (Not Quality Content) Will Save Content Marketing Posted: 20 Jan 2014 08:45 PM PST What is content shock? Content shock introduces basic economics into content marketing. There are a finite number of people in the world, and they can consume only so much content. And the content developed by marketers shows no signs of slowing down.  |
| The Big Brand Theory: Publix Has Come of Age with Social Posted: 20 Jan 2014 08:33 PM PST Since its establishment in 1930 by entrepreneur George W. Jenkins, the Publix chain has spread to six other southern states with a total of over 1,100 stores. Wherever it opens, the store tends to garner a passionately loyal following from its customers, earning the title of being a love brand.  |
| LinkedIn Is Marketing for Attorneys, But Beware of the Ethical Pitfalls Posted: 20 Jan 2014 07:00 PM PST Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area.  |
| How The Chameleon Effect Can Boost Your Social Media Succes Posted: 20 Jan 2014 05:00 PM PST Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. Just be the chameleon.  |
| Why Associations Need to Revisit Communication Strategy in 2014 Posted: 20 Jan 2014 01:00 AM PST I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that "truth" to justify the status quo.  |
| Are You Hitting Your Top Gear? Posted: 20 Jan 2014 01:00 AM PST The summer after my first year at university I got a job at a feed mill. According to my financial aid agreement, I had to make several thousand dollars over the summer that I could contribute to my overall expenses. We had just moved to a new city where I didn't know anyone, so I had no connections.  |
| Why B2B Marketing Must Embrace Ninja Customers Posted: 20 Jan 2014 01:00 AM PST We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we've kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase.  |
| How Committing Social Media Sins Can Affect Your Business [INFOGRAPHIC] Posted: 20 Jan 2014 12:00 AM PST Are you leveraging social media effectively to market your business? Do you think that it is all about having a good Klout score and lots of followers. Well, in real social media is the game of consistent networking with content engagement. And if you really want to get the most from social media marketing, you can't commit any of the following deadly sins.  |
| Your Blogging Questions Answered Posted: 19 Jan 2014 10:00 PM PST I'm going to give you the traditional English teacher response here. Your blog posts should be long enough to be good. On average we recommend anywhere from 400-600 words. Of course, if you can write more on a specific topic then by all means go for it. However, if you are struggling to make your post long just for the sake of making it long, you should cut it off.  |
| Why 'Teenage Flight' From Facebook is Good for B2B Posted: 19 Jan 2014 12:00 PM PST There has been much talk recently about the wholesale abandonment of Facebook by its initial core user base, teenagers and early 20s. While the internet is abuzz with this phenomenon, and the potential it has to lead to Facebook's downfall, we in the B2B community should be excited.  |
| Top 10 of The Top 10 Lists in Digital and Marketing Posted: 19 Jan 2014 11:00 AM PST We all love quick actionable tips and thought provoking posts. In light of that observation, presented here is a top ten list of the top ten lists in digital and marketing, including information about social media analytics and interesting infographics.  |
| Free Social Media Tools For Journalists Posted: 19 Jan 2014 10:00 AM PST According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis. The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work without social media.  |
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