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Turning Content from 'Meh' to Wow With Storytelling

Posted: 24 Jan 2014 02:00 PM PST

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.

5 Strategies for Generating Consumer Demand

Posted: 24 Jan 2014 01:30 PM PST

Tips on how to create excitement and buzz around your new product.

Is Your Marketing Message Getting Muddled?

Posted: 24 Jan 2014 01:30 PM PST

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.

How the Changing Education Landscape is Helping Entrepreneurs

Posted: 24 Jan 2014 01:00 PM PST

With the ed-tech movement continuing to gain steam, entrepreneurs are jumping on the chance to disrupt an age-old industry. Here are three ways how.

Work From Home Like a Boss: Top Tech for Your Home Office

Posted: 24 Jan 2014 12:00 PM PST

Here are four tech tools to help telecommuters work harder, smarter and, yes, more comfortably, too.

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Posted: 24 Jan 2014 11:30 AM PST

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.

The Holy Grail of Workplace Motivation

Posted: 24 Jan 2014 11:00 AM PST

When lighting a spark under your employees, keep these two critical factors in mind.

This Major Franchise Just Announced a 3-Year Project With the White House

Posted: 23 Jan 2014 07:40 PM PST

As part of her 'Let's Move' initiative, Michelle Obama gets Subway to encourage children to eat more fruits and vegetables.

Target Is Newest Retailer to Drop Part-Time Health Coverage

Posted: 23 Jan 2014 06:30 PM PST

The retailing giant follows Trader Joe's and The Home Depot example, while facing company layoffs and lingering concerns following December's security breach.

This Entrepreneur Shows How to Paint a Picture of Success

Posted: 23 Jan 2014 06:30 PM PST

Entrepreneur's Growth Conference keynote speaker Erik Wahl takes us on a visual storytelling journey providing inspiration, motivation and entertainment.

What Industries Venture Capitalists Are Hot For

Posted: 23 Jan 2014 06:20 PM PST

Dow Jones VentureSource released its U.S. venture capital report today showing where VCs were investing, both by industry and geographically in 2013.

5 Tricks to Remembering Anybody's Name

Posted: 23 Jan 2014 06:00 PM PST

Remembering names not only makes others feel valued, but opens the door to important connections.

Be a Better Leader Today

Posted: 23 Jan 2014 05:30 PM PST

Leaders usually strive to be better. Here are four easy ways to amp up your leadership skills today.

How Understanding Your Customers Can Help You Create Copy That Sells

Posted: 23 Jan 2014 05:00 PM PST

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.

Netflix Could Rally Its 34 Million Members to Uphold Net Neutrality

Posted: 23 Jan 2014 04:54 PM PST

In a letter to investors, the streaming leader vowed to fight a ruling last week that overturned net neutrality laws. Netflix also announced its stronger-than-expected earnings.

Startup HR: How to Compete With Big Firms for Talent

Posted: 23 Jan 2014 04:30 PM PST

With talent wars waging on, startups need some little secret sauce to nab top-tier talent. Here are a few tips.

Google Becomes the Latest Victim of Patent Trolling

Posted: 23 Jan 2014 04:25 PM PST

SimpleAir, a non-practicing entity that has gone after other tech giants, is seeking $125 million or more in damages for patent infringement.

Take a Step Back. Set a Realistic Goal for Your Crowdfunding Campaign.

Posted: 23 Jan 2014 04:00 PM PST

You're not likely to raise a $1 million on Kickstarter. Here's how you should go about raising funds for your project.

The Do's and Don'ts of This Year's Hottest Conferences

Posted: 23 Jan 2014 03:30 PM PST

Professionals from technology, entrepreneurship, finance and beyond offer their picks and advice.

The Next Big Thing on the Web: Sites Tailored for You

Posted: 23 Jan 2014 03:00 PM PST

Dynamic website personalization is a powerful tool that can boost business.

How to Go 'Cha-Ching' With an Affiliate Program

Posted: 23 Jan 2014 02:30 PM PST

When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.

IBM to Sell Server Business to China-Based Lenovo for $2.3 Billion

Posted: 23 Jan 2014 02:26 PM PST

The deal is expected to be the largest merger in Chinese history.
 
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