KISSmetrics: How To Implement Google Analytics Events in Google Tag Manager

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How To Implement Google Analytics Events in Google Tag Manager Posted: 24 Jan 2014 07:38 AM PST Google Tag Manager is designed to minimize your dependency on web developers when you want to add marketing and analytics codes (or “tags”) to your website. This video discusses the basics of both Google Tag Manager and Google Analytics event tracking, and how you can integrate the two. Video Section & Time Markers (00:22) Event Basics (01:43) Manually Coding Events in Google Analytics (02:53) Google Tag Manager Container with Google Analytics Tag (06:17) Auto Event Tracking (09:13) Using the Data Layer for Dynamic Parameters and Non-Click Actions (12:30) Virtual Pageviews in Google Tag Manager (13:28) Social Tracking in Google Tag Manager About the Author: Eric Fettman is Analytics Trainer & Coach at E-Nor. He is also the developer of googleanalyticstest.com, a free resource for Google Analytics training and GA Individual Qualification preparation, and he regularly provides GA pointers at gatipoftheday.com.

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