Marketing Pilgrim Published: “NBC Ramps Up Digital and Social Content for the Sochi Olympics” plus 1 more |  |
| NBC Ramps Up Digital and Social Content for the Sochi Olympics Posted: 17 Jan 2014 01:52 PM PST
In the past, NBC dealt with the time difference by airing the events on a tape-delay. They’d run the lesser known competitions throughout the day and save the big ticket events for the primetime hours. A nice solution as long as you stay off the internet. These days, it’s hard to avoid seeing Olympic news pop up as it happens. Winners are congratulated via Twitter. Video of career-ending falls end up on YouTube. And there’s NBC pretending it didn’t happen until they go to air 12 to 24 hours later. This year, NBC decided to try something different. They’re going to live stream every event online and on mobile. You’ll probably have to login with your cable company user info, but that’s all you’ll need to have real-time access to whatever you want to see. NBC has also entered into an exclusive partnership with Facebook designed to get more viewers involved in the event. The official Sochi Olympics Facebook page is live and already has more than 400K followers. A big part of the push is a series of video features produced by NBC for Facebook. The first one tells the story of “the unlikely bond between America’s top short track speed skater J.R. Celski and Grammy nominated artist Macklemore.” This isn’t a YouTube video embedded in Facebook post. If you want to watch, it’s Facebook all the way. NBC also plans to have Q&A sessions with fans and commentators as well as with ice skater and Olympic gold medalist Sarah Hughes. Unfortunately, the Official Olympics Facebook page isn’t all fun and games. People are already leaving derogatory comments about certain competitors and the venue and this is bound to escalate once the competition begins. I’m curious to see if NBC will allow the page to become an unmoderated battleground. Free speech is one thing but in my opinion, they have an obligation to keep the site free of hate speech and foul language. The Olympic games are supposed to be about harmony. It would be nice if the Facebook page was a reflection of that spirit. What do you think? Should NBC moderate comments on the Facebook page or should they allow the conversations to go where they go? Join the Marketing Pilgrim Facebook Community        |
| Google’s Busting Bad; 350 Million Ads Get Kicked to the Curb Posted: 17 Jan 2014 01:09 PM PST
Google’s busting bad. . . advertisers, that is and it’s working in both real-time and as a deterrent for potential transgressors. In 2013, they removed 350 million bad ads and banned more than 270,000 bad advertisers. Says Google, “To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.” That’s insane. I had no idea there were that many scammers in the world. I guess when you wave a fast buck in front of some people, they just can’t help themselves. In 2012, they only removed 220 million ads and they attribute the increase to both the general growth in online advertising and improvements in their detection system. On the other hand, the number of bad advertisers dropped significantly. Google says this is a result of a more thorough screening process which is keeping scammers out of the system in the first place. What exactly are scammers hawking these days? Counterfeit goods was a huge problem, but attempts to market them through Adwords decreased 82%. Google says they’re also receiving fewer complaints in this area, so clearly their countermeasures are working. In addition to removing ads for for illegal goods and scams, Google is also working to stop good ads from funding bad sites. Last year they disabled ads on more than 400,000 sites with hidden malware and 10,000 get-rich-quick scheme sites. Hopefully, cutting off the ad dollars will help put these sites out of business for good. (Not likely, but I can hope.) Last year, Google blacklisted more than 200,000 publisher pages and denied AdSense access to 3,000,000 people. They also banned 5,000 accounts for violating copyrights and that’s an increase of 25% over 2012. I’m sure that was due to an increase in detection tools. Did Google ban anyone who shouldn’t have been banned? Probably. But I have to give them props for trying to keep scammers from profiting. It’s better for everyone when people can trust a Google ad.
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