Marketing Pilgrim Published: “Pinterest Generates Four Times More Money Per Click than Twitter” plus 1 more |  |
| Pinterest Generates Four Times More Money Per Click than Twitter Posted: 24 Jan 2014 01:39 PM PST
How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience. QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.) The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average! First interesting fact: 500,000 businesses have accounts on Pinterest. Wow. Facebook has 15 million business pages so Pinterest still has a long way to go but I’m still impressed by the number. 47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation. And buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site. Pin to Win If you’re in the fashion industry, Pinterest is your playground. 87% of fashion activity comes from the community. That means people are engaged and interested and they’re spreading the word. On the other side there’s electronics where the activity is split almost in half between consumers and brands. If brands are doing most of the talking in a category, it’s not working. QuickSprout says there are a few things you can do to increase your chances of becoming a popular pinner. As with all advertising, a call to action makes a huge difference as does including the actual price of an item. People love tutorial pins but dislike faces. People are also more likely to repin colorful photos especially those with red, orange and brown. But forget those blue photos, people don’t like them. (Hopefully you don’t work for the Blueberry Commission.) Best time to pin is between 2 and 4 pm EST and 8pm to 1am EST. As with all social media, the real key to success is becoming a part of the community. Repin and like other people’s pins. Leave comments. Follow other pinners. They also suggest you thank people for repinning. This is something I generally don’t do because on a busy page you could be writing thank you comments for an hour. Try it and see if it helps your repin rate. Are you using Pinterest for your business? Is it working or are you struggling to keep up or both? We’re always interested in hearing about your experience.        |
| Study Shows Consumers Actually Enjoy Interruptive Takeover Ads. Huh? Posted: 24 Jan 2014 01:08 PM PST
Seriously? I’m not calling them liars or anything but there has to be a problem with the question or something. On the list of things I will believe:
That’s not surprising. It’s much easier to remember the cow you almost hit because it was standing in the middle of the road than a cow on the side of the road. So then they asked people to select a word to describe their feelings about an ad. They had choices ranging from “liked it very much” to “disliked it very much.” The result?
They also found that high-impact ads of all kinds were more likely to be shared. People also said full-screen interactive and large-canvas displays were ads that “people will talk about,” they called them entertaining and unique and it made them more interested to learn about a product or brand. I’m beginning to feel like the magician at the magic show. Since I look at this stuff all day, every day, I’ve become immune to the magic of advertising. If I wasn’t rushing to get to the next webpage, I might get a kick out of the winged creature that flew across the front page of Comingsoon.net to deliver the new I, Frankenstein trailer. Okay, I have to admit that was a little cool and only slightly annoying but at least they made the Close X easy to see. The takeaway here is that the old school, static banner ads just doesn’t pop for people anymore. Brands need to reach out and grab the consumer with aggressive ads that also entertain. That’s the tricky part. Simply forcing a boring banner to take-over a screen isn’t going to work. And, if you believe this study, the all-mighty native ad isn’t going to work in the long run either. Isn’t that interesting. What are your thoughts on the take-over ad? Love ‘em? Hate ‘em? Or can’t be objective because I’m in the biz. Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!    |
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