Marketing Pilgrim Published: “Search Marketing Salaries Dropped 9% Last Year” plus 2 more |  |
- Search Marketing Salaries Dropped 9% Last Year
- Martin Luther King Jr. Day, Marketing and Social Media Respect
- Pinterest Adds Refinements to Recipe Search Engine. Paleo, Anyone?
| Search Marketing Salaries Dropped 9% Last Year Posted: 22 Jan 2014 07:56 AM PST The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space. According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007. That’s your bad news, good news, bad news, sandwich for the day.        |
| Martin Luther King Jr. Day, Marketing and Social Media Respect Posted: 21 Jan 2014 03:02 PM PST
Holidays are particularly tricky. Not the Hallmark holidays like Valentine’s Day and Mother’s Day. People expect you to promote your products on those days. But Memorial Day, Veteran’s Day, Martin Luther King Jr. Day. . . oh my, it’s such a fine line. You could ignore the holiday completely, but that makes your company look clueless. Plus, let’s face facts here, we all want the added juice that comes with mentioning a trending topic. Your best bet is to pass on cute or clever and go with a sincere statement that suits your company or a helpful fact that doesn’t directly benefit your company. REI made a good choice with their post about free National Park entrance fees. REI sells camping gear so this is relevant information their customers can use. As a side note, they’re able to mention the holiday which adds them to the trending Tweet list without being offensive. Walmart is big on volunteer service so they resisted the urge to push their sales and instead went with this respectful post: Were there cringe-worthy posts yesterday? Yes. Several, but plenty of other outlets are covering those marketing missteps so I’ll leave that alone. In February, we’ll all be faced with a holiday marketing paradox – President’s Day. On that day we celebrate the births of Washington and Lincoln, but for most people it’s a three-day weekend and a chance to save over 50%. It’s crazy. President’s Day (or the two Mondays if you prefer to split the holiday) has become a second Black Friday. In 2013, analysts noted that President’s Day discounts were even deeper than those from the previous Black Friday. What this means is, you have a little more leeway when it comes to social media marketing on President’s Day. You could probably post an image of Abraham Lincoln wearing a Breaking Bad T-shirt or play off Washington’s “I cannot tell a lie” quote and come out okay. Would I recommend it? No. Remember what I said at the top of this piece; one social media post isn’t going to make you but one can break you, so why take a chance? If you feel the need to reference a solemn holiday on Twitter or Facebook, keep it simple, keep it relevant and above all keep it respectful. Press is nice, but you don’t ever want to see your company named in an article titled “The Worst Branded Tweets of All Time.”    |
| Pinterest Adds Refinements to Recipe Search Engine. Paleo, Anyone? Posted: 21 Jan 2014 01:22 PM PST Somewhere deep in the Pinterest office complex is a whiteboard with a detailed plan to steal image search away from Google and Bing. It began with the concept of Rich Pins. These are special pins that carry with them extra information particular to that category. Article pins show the author name. Movie pins show ratings, cast lists and links to reviews. Product pins show prices and places to buy the item. Recipe pins show ingredients and cooking times. Then, earlier this month, we learned that Pinterest acquired VisualGraph, a company that specializes in image recognition and visual search. Today, Pinterest announced refinement options for recipe search: When you type a food-related word into the Pinterest search engine (I typed cupcakes), you get an additional search box full of options. Do you want to see All recipes, Vegetarian, Vegan, Gluten free, Paleo or Indulge Me. I can only assume that Indulge Me will lead me to bacon topped, double chocolate truffle cupcakes with all butter icing. Okay, just noticed the cupcake with the M&M’s spilling out of it. That one has to be on the “Indulge Me” list. As with all things Pinterest, the effectiveness of the search engine is dependent on how well pinners tag their pins. When I searched Chicken and Rice, then clicked “Vegetarian” I got chicken recipes with a lot of veggies. I’m not a Vegetarian but I don’t think that qualifies. If you’re in the foodie biz, spend the extra time to get the tags right. It will put you ahead of the game. This is a great search tool and even with its flaws I prefer it to randomly searching Google for ideas. I was asked to bring a dish to a tea party this weekend and believe it or not I typed tea and food into Pinterest and found just what I needed. Yes, this is the start of something big. Shake, Rattle, and Stop the Roll According to Mashable, Pinterest is also testing GIF uploads. My first reaction was to slap my hands over my eyes and scream. I hate those things. They make me dizzy. But then I read on and saw that movement will be optional. People who can see GIFs say they have a play button so you can start and stop the action. Thanks heavens. Can you image a whole Pintest page full of gyrating, fluctuating, undulating images. Yikes. Someone pass the Dramaine. How’s Pinterest working for you? Is it an important part of your marketing plan or just another check-mark on your social media To Do list. Join the Marketing Pilgrim Facebook Community    |
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