Marketing Pilgrim Published: “Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO” plus 2 more |  |
- Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO
- TV Tweeters Are Brands’ Biggest Fans
- YouTube Makes a Show of Teasing Super Bowl Ads
| Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO Posted: 21 Jan 2014 05:32 AM PST
It’s a lengthy post, with lots of justifications for the move, but boils down to this:
According to my Twitter stream, just about every SEO I know was in favor of the move. Which goes to show the high caliber of SEOs I happen to know. Take this one, totally unsolicited:
My reply?
It had gotten to the point where I had given up on accepting guest posts unless I personally knew the author and could vouch for the quality of their work. Now that Matt Cutts has said that guest posts for links are dead–or at least as dead as Google’s algorithms can detect them–I’m hoping to have some sanity back in my inbox. Of course, much of the discussion centered around whether guest posts had any value at all, now that Google had taken action. Well, of course they still have value. There’s nothing like a quality guest post to get your name in front of a different audience and generate direct traffic back to your site. That’s something that Matt ended up clarifying with this addendum to his post:
As the adage goes: guest posts are dead, long live guest posts!        |
| TV Tweeters Are Brands’ Biggest Fans Posted: 20 Jan 2014 02:02 PM PST At 8 o’clock tonight, stop what you’re doing and listen. What you hear will be the sound of 36 million people Tweeting about TV. According to the Nielsen SocialGuide, TV fans sent 990 million tweets in 2013 and that number is likely to grow in 2014 because now the networks and the actors and TV producers are all on board encouraging fans to log on for live chats and teaser Tweets and other goodies. But this isn’t just good news for those in the TV business. It’s also good news for brands. Nielsen knows this because in addition to cataloging Tweetes from every TV show in the US across 250 channels, they’re also collecting Tweets related to 500 major brands. They put all that data into the hopper and look what came out: 5.5 million people Tweeted about both brands and TV shows from August to October 2013. That’s 73% of the total number of people who sent brand-oriented Tweets during that time period. Even more spectacular is the fact that TV Tweeters were responsible for 89% of all branded Tweets on Twitter. Here’s a list of the most popular brand categories among TV Tweeters. What this study doesn’t tell us is if they’re Tweeting about the brands that pop-up while they’re watching TV. For example, are they Tweeting about the obvious Ford product placement moments on Hawaii Five-O or the latest cute kid on the “It’s Not Complicated” commercials. I’d bet that it goes beyond that. I think these numbers show two things: People who Tweet about TV just tend to be more socially gregarious so they just naturally Tweet more about everything there is to Tweet about, including branded products. Also, that people who feel compelled to express their thoughts about a TV show are simply more opinionated, so they express their opinions about brands, too. What that means is, you don’t have to run an expensive TV ad to snag the TV Tweeter – you just need to find a way to hook your brand to their favorite show and you’re in. Which TV shows are trending on Twitter this week? Pretty Little Liars, American Idol, The Bachelor, Teen Wolf, Saturday Night Live, American Horror Story and WWE Monday Night Raw. Truly, something for everyone.
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| YouTube Makes a Show of Teasing Super Bowl Ads Posted: 20 Jan 2014 12:45 PM PST 364 days a year, TV viewers go out of their way to avoid watching commercials. On Super Bowl Sunday it’s the other way around. That one day a year, TV viewers make a point of staying on the couch so they won’t miss a single 30 second spot. Then, they Tweet about it, rewatch the ads online and share them on Facebook. On Super Bowl Sunday, the adman is king. This year, YouTube is trying to extend the Super Bowl Commercial experience with a teaser channel they call Ad Blitz. Right now, you can log on to watch teaser clips from what will hopefully be the best Super Bowl Ads ever. You’ll see Don Cheadle and a llama sharing the screen for Bud Light. Pepsi stages a halftime show in a snowy, small town and Doritos invites you to vote for the ad that will win the big prize. The most interesting and creepiest ad is from Squarespace. It shows us what life would be like if all those meme’s, GIFs and banner ads existed in the real world. Ad Blitz will also feature commentary from Fox Sports, custom content from YouTube stars and a football toss game that was beyond my understanding. After the Super Bowl, you’ll be able to log on and vote for your favorite ads. Everything in the site is designed to push viewers to share through social media. The channel already has 69,000 subscribers. All in all, it’s a safe investment for YouTube. Last year, viewers watched a handful of Super Bowl ads “more than 265M times for over 3.2M hours–that's the equivalent of watching 800,000 Big Game broadcasts!” Are you ready for some football. . . . video ads? Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!    |
Matt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by 
As a blogger, I was also grateful to see this move. Why? Because I’ve grown tired of the gazillion guest post pitches I receive every day. Seriously, it’s become worse than the paid link spam emails.
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