Search Engine Journal

Matt Cutts Clarifies Guest Blogging for SEO (with tips) by @johnrampton
Accepting Guest Posts: Good, Bad or Deadly? by @jeanmariedion
How to Not be a Rap Genius in 2014 by @patrickahler
Readability versus The Robot: The Flesch Reading Test by @hhartzenberg

Matt Cutts Clarifies Guest Blogging for SEO (with tips) by @johnrampton

Posted: 20 Jan 2014 05:09 PM PST

Matt Cutts dropped the hammer today on people that are guest blogging for links. Matt Cutts stated “I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of […]

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John Rampton

Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

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Accepting Guest Posts: Good, Bad or Deadly? by @jeanmariedion

Posted: 20 Jan 2014 09:00 AM PST

As Google rules have tightened and link building becomes harder and harder to accomplish, some companies have adopted a straightforward guest-posting policy. By hiring a few writers to talk up their products and services, they can get a few links in return, and they might even move up a bit in search engine results. A […]

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Jean Dion

Senior Journalist at InternetReputation.com

Jean Dion is a writer, editor, avid blogger and obsessed pet owner. She's a senior journalist with InternetReputation.com, and writes frequently on the intersection of private indiscretion and public embarrassment. Follow her on Google+ or Twitter.

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How to Not be a Rap Genius in 2014 by @patrickahler

Posted: 20 Jan 2014 05:30 AM PST

On Christmas, Google delivered a virtual lump of coal by hitting the site that lets users annotate lyrics and other primary sources with a dreaded "manual action." This involved manipulating search results to suppress results from Rap Genius, thus putting the site's content on the fifth or sixth page of relevant results, even those that […]

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Patrick Ahler

Patrick Ahler is an experienced digital marketer with a passion for search & performance marketing. Patrick lives in tropical Hawaii and when he's not making waves, he's riding them.

The post How to Not be a Rap Genius in 2014 by @patrickahler appeared first on Search Engine Journal.

Readability versus The Robot: The Flesch Reading Test by @hhartzenberg

Posted: 20 Jan 2014 04:00 AM PST

I first came across the Flesch Reading Ease Test thanks to a combination of pride and annoyance. Messing around with Yoast's WordPress plugin, I was confronted by the following message: "The copy scores 68.9 in the Flesch Reading Ease test, which is considered OK to read." “OK to read?” I thought, “How dare you?” So, […]

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Holly Hartzenberg

Co-Founder at To Your Heart's Content

Holly is the co-founder of To Your Heart's Content, a team of slicker-than-your-average digital copywriters. When she isn't providing top drawer copywriting services Holly can be found kicking things over by accident, laughing much too loudly and eating a lot of feta, sometimes all at once. Do get in touch to discuss any of the above; content and feta in particular.

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