Search Engine Journal

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• Matt Cutts Explains How Important Social Media Signals Really Are by @mattsouthern
• Google Will Now Adjust Search Filters Based On What You’re Looking For by @mattsouthern
• The 5 W’s for Great Content Marketers
• 20 Ways Google Glass Will Change Pro Sports Forever by @albertcostill
• SMX West 2014 Preview: March 11-13 in San Jose, California by @mattsouthern
• 5 SEO Metrics You Need to Know About Your E-Commerce Competitors by @LarryAlton3
• SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing by @DholakiyaPratik

Matt Cutts Explains How Important Social Media Signals Really Are by @mattsouthern Posted: 23 Jan 2014 08:17 PM PST Matt Cutts, Google’s head of search spam, answers a question about social media signals in his latest Webmaster Help video where a user writes in to ask: Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter? Facebook and Twitter pages are treated just like any other indexed pages, Matt […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Matt Cutts Explains How Important Social Media Signals Really Are by @mattsouthern appeared first on Search Engine Journal.

Google Will Now Adjust Search Filters Based On What You’re Looking For by @mattsouthern Posted: 23 Jan 2014 01:55 PM PST You may have noticed while searching on Google lately that there are now fewer search filtering options available under the ‘More’ drop down menu, as well as on the top menu bar. What you may not have noticed is that these options now adjust dynamically based on what you’re searching for. All the search filters […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Will Now Adjust Search Filters Based On What You’re Looking For by @mattsouthern appeared first on Search Engine Journal.

The 5 W’s for Great Content Marketers Posted: 23 Jan 2014 09:00 AM PST I am relatively new to blogging. I actually wrote my first blog in April of 2013 right here on SEJ, so I am still learning and discovering new ways to make my blogs count. I try to make them interesting enough and engaging enough to make you want to follow me. I also want to […] Author information Bernadette Coleman Bernadette Coleman is CEO & Executive Director of Advice Interactive Group, an award winning digital agency focused on improving visibility for clients across the digital universe. Highly experienced and considered an industry leader in search engine marketing, social media, design, and development, she leads one of the fastest growing interactive agencies in the U.S. by Inc. 500 You can read more about her on Google Profile. FacebookGoogle+LinkedIn The post The 5 W's for Great Content Marketers appeared first on Search Engine Journal.

20 Ways Google Glass Will Change Pro Sports Forever by @albertcostill Posted: 23 Jan 2014 07:49 AM PST Image Source: Mapbox/Flickr Despite all the controversy, there a number of marketing analysts who believe that Google Glass, along with most wearable tech, is going to be a bust. While it’s way too early in the game to determine the success or failure of Google’s ambitious project, the world of professional sports is willing to […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters. TwitterGoogle+ The post 20 Ways Google Glass Will Change Pro Sports Forever by @albertcostill appeared first on Search Engine Journal.

SMX West 2014 Preview: March 11-13 in San Jose, California by @mattsouthern Posted: 23 Jan 2014 05:46 AM PST Sponsored by Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Leading search marketing conference, SMX West, is returning to San Jose, California on March 11-13 at the San Jose McEnery Convention Center. With more than one hundred world-class speakers, combined with cutting edge workshops, SMX West is a must-attend event for all marketers looking to […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post SMX West 2014 Preview: March 11-13 in San Jose, California by @mattsouthern appeared first on Search Engine Journal.

5 SEO Metrics You Need to Know About Your E-Commerce Competitors by @LarryAlton3 Posted: 23 Jan 2014 05:30 AM PST Competitive intelligence has always been important, particularly in retail sales. Years ago, it was done by checking out your rival’s window display, or maybe sending a friend around to see what they were up to. Of course, e-commerce changes all that… or does it? Isn’t your competitor’s website the new “window display”? Isn’t browsing around […] Author information Larry Alton Larry is a freelance business and online marketing consultant. Follow him on Twitter, Google+, and LinkedIn. TwitterGoogle+LinkedIn The post 5 SEO Metrics You Need to Know About Your E-Commerce Competitors by @LarryAlton3 appeared first on Search Engine Journal.

SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing by @DholakiyaPratik Posted: 23 Jan 2014 04:00 AM PST At this point, the word "change" is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don't play out. Others take us by surprise. Sometimes those changes are overstated. Other times, we find agencies burying their heads in the sand. We'd like to use this […] Author information Pratik Dholakiya Co-Founder & VP of Marketing at E2M Solutions Pratik Dholakiya is the Co-Founder & VP of Marketing of an internet marketing company, E2M Solutions & a creative design agency, OnlyDesign.org. He's passionate about startups, entrepreneurship & all things inbound marketing. Catch him on twitter @DholakiyaPratik or by emailing on web@pratikdholakiya.com to discuss on any of these topics. TwitterFacebookGoogle+LinkedIn The post SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing by @DholakiyaPratik appeared first on Search Engine Journal.

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