Search Engine Journal

Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US by @mattsouthern
Search Marketing: Know the Competition, Know Yourself by @Dorrrro
Quick Guide: Create Ad Copy That Gets More Clicks than Your Competition by @PPCJoeC
25 Awesome Brands on Twitter That You Should Be Following by @albertcostill

Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US by @mattsouthern

Posted: 24 Jan 2014 12:42 PM PST

It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device Preference Report: Q4 2013 reveals that 65% of marketing emails were opened on a smartphone or tablet in Q4 of 2013 (up from 61% in the previous quarter), while desktop […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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Search Marketing: Know the Competition, Know Yourself by @Dorrrro

Posted: 24 Jan 2014 09:00 AM PST

Sun Tzu says, "Know thy self, know thy enemy. A thousand battles, a thousand victories." There is truly an art to the search marketing war, so I find Sun Tzu's message quite fitting. My opinion is that you should know your competitors. You should follow them closely on certain metrics and learn from them. Competitive […]

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Dorothy Wheeler

Marketing Assistant at Hoosh Technology

Dorothy Wheeler is a citizen of the world, having grown up in Africa, Asia, North America and Europe. Born of an Iranian mother and American father, she learned the art of communication and translation at an early age. She speaks English, Farsi, Italian and a little French. With a background in Finance, she achieved a master's degree in Financial Communications and is currently completing another master's degree in Management and Informatics. Dorothy divides her time at Hoosh Technology SA developing social media strategies and putting them in motion, copywriting, sales, blogging, and video development.

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Quick Guide: Create Ad Copy That Gets More Clicks than Your Competition by @PPCJoeC

Posted: 24 Jan 2014 05:30 AM PST

Many paid search advertisers simply don't spend enough time writing relevant ad copy and testing ad copy to improve click-through and conversion rates. Although click-through rate is not everything when optimizing ad copy, it does impact quality score, which also impacts cost per click, cost per conversion, and return on your investment. Therefore, focusing on […]

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Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe's worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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25 Awesome Brands on Twitter That You Should Be Following by @albertcostill

Posted: 24 Jan 2014 04:00 AM PST

Image Source: mkhmarketing/Flickr If you have a Twitter account (which most of us do), you probably have noticed brands constantly outdoing one another. This is because it only takes one buzzworthy Twitter campaign to make the others follow, which in turn, increases engagement. Regardless of the message, it could be humorous, heartwarming, informational, or hosting […]

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Albert Costill

Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters.

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