SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools | Social Media Today Daily |  |
- SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools
- Create Brand Evangelists from the Inside
- Social Media for Healthcare Providers in 5 Steps
- Unlock the Power of Your Email Marketing
- Sustainable SEO Methods and Tools That Work in 2014 [INFOGRAPHIC]
- The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC]
- 5 Quick Tips on How to Email Market like a Rock Star
- If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC]
| SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools Posted: 26 Jan 2014 08:59 PM PST The social media tools landscape is changing rapidly. To help inform and guide you through this landscape, my new weekly SMToolbox column will provide regular market updates and independent reviews of social media tools. We begin with an overview of the market and the changes taking place.  |
| Create Brand Evangelists from the Inside Posted: 26 Jan 2014 01:06 PM PST Social media has become such a prevalent part of our lives that it's easy to forget that it is still a fairly new medium for businesses. However, since social media is so new, businesses should be constantly evaluating their approach to social media and making it better.  |
| Social Media for Healthcare Providers in 5 Steps Posted: 26 Jan 2014 11:41 AM PST A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world "do not engage with consumers or patients through social media, and only 10 companies" utilize Twitter, Facebook, and YouTube. Yikes. But health seekers are online, actively looking for information.  |
| Unlock the Power of Your Email Marketing Posted: 26 Jan 2014 09:00 AM PST Email is an incredibly powerful marketing channel. Email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined. This statistic may strike you as surprising—considering all the industry hullabaloo surrounding social media.  |
| Sustainable SEO Methods and Tools That Work in 2014 [INFOGRAPHIC] Posted: 26 Jan 2014 03:47 AM PST It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord. That is why I'm sharing an infographic about sustainable search marketing tactics.  |
| The Shocking Truth About Gaps In Digital Marketing Skills [INFOGRAPHIC] Posted: 25 Jan 2014 12:00 PM PST According to an infographic by the Online Marketing Institute, new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.  |
| 5 Quick Tips on How to Email Market like a Rock Star Posted: 25 Jan 2014 11:00 AM PST Email marketing has grown progressively more popular as a powerful tool for businesses around the globe, and it is being talked about everywhere – from across the internet to corporate boardrooms and from company meetings to marketing strategy seminars and conferences.  |
| If You're Going to Market to Mobile Users, Do It Right [INFOGRAPHIC] Posted: 25 Jan 2014 10:00 AM PST The mobile web is booming, booming, booming. Don't believe it? Here are just a few of the more impressive stats: 56 percent of people own a smartphone. And 50 percent of all cell phone users say it's their primary way to access the internet.  |
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