Social Advocacy & Politics: The People vs. Monsanto | Social Media Today Daily |  |
- Social Advocacy & Politics: The People vs. Monsanto
- How Social Marketing Is Redefining the Super Bowl
- Can Digital Finally Drive Offline Sales at Scale?
- How to Use Social Media to Build a Referral Economy
- 4 Steps to Connecting with - and Engaging - Generation C
- Supercharge the Value of Your SMB Twitter Followers
- Twitter Misconceptions: 4 Factors Hindering Adoption
- 6 Innovative Social Hubs Worth Imitating
- Community Management Thoughts and Challenges for 2014
- How Google Makes Its Money: Ads, Links, Controversial Priorities
- 10 Tips to Maximize Your Facebook Engagement [INFOGRAPHIC]
- Weight Watchers' Dutch Community Manager Shares Her Insights
- Interview with Marc Landsberg, CEO of Social Deviant
- 10 Ways to Get More Pinterest Followers
- 7 Twitter Tips Every Marketer Should Know
- Is Real-time Engagement the New Real-time Marketing?
- Monitoring Tools for Social Media Monitoring
- How To Build Local Links and Why They're Important For Your Brand
| Social Advocacy & Politics: The People vs. Monsanto Posted: 28 Jan 2014 08:59 PM PST By using Facebook, Twitter and YouTube, the people have been building an army to battle Monsanto. It is a battle of social capital pitted against financial capital. Thankfully, in a world where public policy often goes to the highest bidder, social media gives new weapons to the people who must fight corporations.  |
| How Social Marketing Is Redefining the Super Bowl Posted: 28 Jan 2014 07:00 PM PST Would you spend $4 million to reach 100-million people for thirty seconds? For brands buying their way into the Super Bowl, this hefty price tag means that companies are trying to get the most bang for their advertising buck. Enter social media. Now the Super Bowl has become a month-long media circus, as it allows marketers to reach their audience like never before.  |
| Can Digital Finally Drive Offline Sales at Scale? Posted: 28 Jan 2014 03:49 PM PST Mobile commerce, while interesting and important, is driven mostly by tablets and is likely to help fuel the growth of e-commerce but not impact offline retail very much. What is really driving the connection between digital and offline retail are, wait for it… smartphones.  |
| How to Use Social Media to Build a Referral Economy Posted: 28 Jan 2014 01:00 PM PST With about 55 percent of people consulting social media before making a purchase, it stands to be one of the most important ways for you to build a referral economy for your business. Read on for information about the best time to ask for a social share, how to persuade people to share for you, and some neat tools that help you do it all.  |
| 4 Steps to Connecting with - and Engaging - Generation C Posted: 28 Jan 2014 10:11 AM PST Connected, empowered consumers—also known as of Generation C—have come to expect businesses to know them, to understand them, and to deliver what they want, where, when and how they want it. And when they don't get what they want, their friends, followers and fans hear all about it.  |
| Supercharge the Value of Your SMB Twitter Followers Posted: 28 Jan 2014 09:31 AM PST Twitter engaged Market Probe International to conduct research in hopes of proving how their platform can lead to real business results. Some interesting findings emerged that – surprise, surprise – demonstrate that Twitter can indeed have a positive impact for SMBs.  |
| Twitter Misconceptions: 4 Factors Hindering Adoption Posted: 28 Jan 2014 04:56 AM PST In my experience, there are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional reactions, misunderstandings, and false assumptions.  |
| 6 Innovative Social Hubs Worth Imitating Posted: 28 Jan 2014 02:00 AM PST The social hub has taken off as the way that social savvy brands are bringing social back to their website and creatively engaging with their audience. Take a look at 6 of the best social hubs that you should be imitating, including Belkin, Hood to Coast, Rockefeller Center, and Kenneth Cole.  |
| Community Management Thoughts and Challenges for 2014 Posted: 28 Jan 2014 12:00 AM PST In 2013, the field of community management expanded more than ever. According to The Community Roundtable, the average community manager has 3.7 years of experience. Just imagine how many more companies are employing community managers now than in 2010!  |
| How Google Makes Its Money: Ads, Links, Controversial Priorities Posted: 28 Jan 2014 12:00 AM PST According to the Webster's Dictionary, an oxymoron is a "combination of incongruous words," such as cruel kindness. Google's motto is "Do no evil." But as the lawsuits pile up, privacy issues mount, and questions are raised about their ranking system, it might be time to ask a fatal question: Has Google backtracked on its well-meaning motto?  |
| 10 Tips to Maximize Your Facebook Engagement [INFOGRAPHIC] Posted: 27 Jan 2014 11:00 PM PST With the change in the Facebook feed algorithm, it's getting harder to get more eyeballs on your posts. So how do you craft engaging Facebook posts and what type of content can maximize engagement? Our friends at We Are Social Media have created an infographic that breaks down some tips for writing good Facebook posts.  |
| Weight Watchers' Dutch Community Manager Shares Her Insights Posted: 27 Jan 2014 11:00 PM PST Community managers wear many hats. Not only is creative copywriting a big part of our job, focus on the analytical and strategic side is really important as well. Having an eye for design, constantly updating yourself on what happens in the social media sphere, and always being on the lookout for new content ideas is crucial.  |
| Interview with Marc Landsberg, CEO of Social Deviant Posted: 27 Jan 2014 10:00 PM PST "A toddler in a man's body," Social Deviant focuses on helping their clients build smart social media strategies, identifying target audiences, thinking about business objectives and marketing goals, defining the content mixed model, and putting this into social platforms.  |
| 10 Ways to Get More Pinterest Followers Posted: 27 Jan 2014 10:00 PM PST If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the now the third most popular social network and the 16th most popular website in the US. Not only does Pinterest rate very high in Google search, it's also very popular, drives a ton of traffic and is very positive in nature.  |
| 7 Twitter Tips Every Marketer Should Know Posted: 27 Jan 2014 10:00 PM PST Twitter allows you 160 characters to post a bio on your profile page. Humanize your bio. Choose your keywords wisely and describe your product or service succinctly. Add a link to your website or any page you want your followers to click on to get more information out there about your brand.  |
| Is Real-time Engagement the New Real-time Marketing? Posted: 27 Jan 2014 10:00 PM PST While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis.  |
| Monitoring Tools for Social Media Monitoring Posted: 27 Jan 2014 09:01 PM PST You can find more than 300 monitoring tools for media monitoring, Social Media and PR on the internet and that is just the start. Why? Because in the monitoring universe every day a new star is born. Every tool has different characteristics depending on its application. In order to compare them, it may be easier to categorize them.  |
| How To Build Local Links and Why They're Important For Your Brand Posted: 27 Jan 2014 09:01 PM PST I've armed you with enough knowledge to get started, but keep in mind that there are limitless ways to approach a local link building strategy. You can really get creative and do some off-the-wall stuff if you want. It's just important that you start building local links sooner than later.  |
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