Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast) | Social Media Today Daily |  |
- Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast)
- The Inevitable Bite of Buying Followers and Likes
- 6 Tips for Migrating Your Business Website to a New Design
- 11 Ways to Increase Engagement on Your New Facebook Page
- What These 3 Top Brands Can Teach You About Customer Engagement
- How to Write an Inbound Marketing Blog in 60 Minutes or Less
- Mobile Internet Growth Will Shift to Asia-Pacific Region
- Do You Pre-Schedule Social Media Messages?
- 5 Fantastic Examples of B2B Social Media Marketing
- 5 Main Barriers to Digital Engagement
- Why You Shouldn’t Ignore Non-US Social Media Platforms
- 8 Ways to Stand Out on Instagram
- Anticipated Social Media Trends for 2014
- The ABCs of Personal Branding
- Fast Casual Restaurants Must Get Social [INFOGRAPHIC]
- What Do Facebook Marketers Need to Know in 2014?
- Everything You Wanted to Know About Millennials But Were Afraid to Ask [INFOGRAPHIC]
- 10 SEO Predictions for 2014
| Social Advocacy & Politics: Sustainable Content Curation Strategy (or Feeding the Beast) Posted: 21 Jan 2014 08:55 PM PST If your organization produces content, you have to curate it. Just as an art museum curator determines where to hang the art, what art to hang around it and how to light it all, a content curator must also arrange the content across those many channels, pairing it with the right hashtags to shine a light on it.  |
| The Inevitable Bite of Buying Followers and Likes Posted: 21 Jan 2014 04:43 PM PST No matter how you look at it, you can't downplay the importance of follower and 'Like' counts. More followers equals more popularity and, theoretically, higher influence. Having a million followers not only suggests that what that person says is important, but that by getting them to engage with you, you are also important, by extension.  |
| 6 Tips for Migrating Your Business Website to a New Design Posted: 21 Jan 2014 02:07 PM PST While there are things to look out for in any website migration, things get more complex when you have multiple platforms that you want to transition into something new or if you simply wish to consolidate your site. More importantly, you want to do so without losing marketing effectiveness or any existing search engine ranking "juice."  |
| 11 Ways to Increase Engagement on Your New Facebook Page Posted: 21 Jan 2014 11:45 AM PST Communication has never been a one-way street, but past marketing methods have not been conducive to back and forth discussions. Social media marketing, on the other hand, thrives on interaction and engagement between a company and its customers.  |
| What These 3 Top Brands Can Teach You About Customer Engagement Posted: 21 Jan 2014 11:16 AM PST The smartest companies focus on personalized interactions, delighting their audience, and understanding customers' unique challenges to make their lives better. This has brought about 'New Rules of Customer Engagement.' In these examples, three top brands really raise the bar for their competitors.  |
| How to Write an Inbound Marketing Blog in 60 Minutes or Less Posted: 21 Jan 2014 10:00 AM PST Coming up with your topic can often be the hardest part of writing a blog article. You can avoid the anxiety of picking a bad topic by speaking with your sales or customer support team - the people who talk to potential and current customers.  |
| Mobile Internet Growth Will Shift to Asia-Pacific Region Posted: 21 Jan 2014 09:30 AM PST Following the current worldwide trend, many of the people who have yet to experience the Internet will likely gain access via a mobile device -- such as a smartphone. During 2013, global mobile Internet service revenue is estimated to have grown 23.4 percent to roughly $300 billion, according to the latest market study by ABI Research.  |
| Do You Pre-Schedule Social Media Messages? Posted: 21 Jan 2014 09:22 AM PST In essence, anything that MUST be posted by a certain date or time can be pre-scheduled if you think you'll forget, you might be traveling, or there is a chance the message won't get posted. Otherwise, you should spend a few minutes each day checking in to your social media accounts.  |
| 5 Fantastic Examples of B2B Social Media Marketing Posted: 21 Jan 2014 09:01 AM PST Without a doubt, more companies are embracing the concept of "being social," but with mixed results. Many B2B marketers are still wary about being too personal online. All marketing, whether B2B or B2C, involves people on both ends. Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use.  |
| 5 Main Barriers to Digital Engagement Posted: 21 Jan 2014 05:15 AM PST There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers – including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation - as well as the factors that will help break them down.  |
| Why You Shouldn’t Ignore Non-US Social Media Platforms Posted: 21 Jan 2014 04:18 AM PST Global companies need tools that can provide them with global reach. Unfortunately, most social media tools providers are small companies with operations only in one region, which limits their understanding of the global challenges large organizations face in all sorts of communications.  |
| 8 Ways to Stand Out on Instagram Posted: 21 Jan 2014 03:13 AM PST The social media landscape is crowded. While this presents benefits like the ability to get in front of the masses, it presents a somewhat larger obstacle: how to make your profile and presence pop in a sea of people. Here are eight Instagram tips that can be used for a personal or a business account.  |
| Anticipated Social Media Trends for 2014 Posted: 21 Jan 2014 03:00 AM PST Over the years, social media has never failed to surprise the users. It has been transforming almost every year, remaining relevant all the way through. Several experts are predicting a few trends for social media in 2014 that are expected to take social media a few steps forward in terms of popularity and advancements.  |
| Posted: 21 Jan 2014 02:47 AM PST When I speak on reputation management and personal branding, I enjoy telling audiences that as much as I wish the topic were highly sophisticated and complex, personal branding is relatively simple. There are no tricky formulas or graphs. But while personal branding might be simple, it is not easy.  |
| Fast Casual Restaurants Must Get Social [INFOGRAPHIC] Posted: 21 Jan 2014 02:00 AM PST The fast casual restaurant industry is very competitive, and restaurants should do all they can to gain competitive advantages, including tapping into the marketing and branding power of social media. The burrito and taco chain Chipotle dominates in terms of followers.  |
| What Do Facebook Marketers Need to Know in 2014? Posted: 20 Jan 2014 11:19 PM PST For a web marketer, using Facebook advertising and marketing as part of the overall online marketing campaign is a given. That being said, Facebook marketing has been continually evolving over the last year, and in the coming year, too, new trends in the online world are going to affect the way things are done.  |
| Everything You Wanted to Know About Millennials But Were Afraid to Ask [INFOGRAPHIC] Posted: 20 Jan 2014 10:07 PM PST Millennials have lightning speed adaptability and by all measures have the capability to be far more innovative and smarter than their predecessors, yet they are collectively demonized despite the fact that they work in under-engaging jobs and are held to standards set by employees with relatively less capability than they have.  |
| Posted: 20 Jan 2014 10:00 PM PST Audiences are looking for the companies and brands that supply a full course content meal. Don't leave them feeling shortchanged and unsatisfied by skimping on or watering down your content. 2014 is the year to satisfy your audience's every need, a task you can accomplish simply by giving them the high-quality content they crave.  |
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