Social Startups: StarGreetz Attracts Customers with Personalized Video Messages | Social Media Today Daily |  |
- Social Startups: StarGreetz Attracts Customers with Personalized Video Messages
- How to Create a Successful Infographic for the New Year
- The Customer Experience Advice That No One Is Giving You [VIDEO]
- Are You About to Be Disrupted?
- Why "The Internet of Things" Is Not Just the New Buzzword
- Quantifying My Life
- Social Business Increases Internal Collaboration
- Say Goodbye to Brand Shaming & Social Media Criticism
- The SAPLING Approach to Leveraging Social Media
- Tracking Conversions on Facebook and Twitter
- MLK Day: Community Not Chaos, a Global Social Media Sentiment
- Build Experiences, Not Just Products [VIDEO]
- 5 Jobs Created by Social Media
- What Pictures Tell: The Future of Social Is Visual
- It’s Tax Season: Market Your Way to the CPA Winners Circle
- 6 Reasons Your Facebook Postings May Not Get Responses
- Brand Journalism: User-Generated Content
- 6 Tactics to Initiate a Conversation on Social Media
| Social Startups: StarGreetz Attracts Customers with Personalized Video Messages Posted: 22 Jan 2014 08:55 PM PST StarGreetz is on the fast track helping brands build stronger customer relationships, and increase engagement, activation, and revenue. "We are about disrupting a $508 billion, broken advertising industry," founder and CEO Eric Frankel says, pointing to declining TV ratings, among other things.  |
| How to Create a Successful Infographic for the New Year Posted: 22 Jan 2014 08:52 PM PST Releasing a new infographic at the beginning of the year can help drive traffic all year long, but if it is poorly made, it'll just wind up sitting on your company blog and never really go anywhere. After looking around a bit, I narrowed down the elements of most of the successful infographics generated by for-profit businesses to three points.  |
| The Customer Experience Advice That No One Is Giving You [VIDEO] Posted: 22 Jan 2014 05:12 PM PST An interview with Dr. Natalie Petouhoff, a consultant who has spent a large chunk of her career helping companies build better customer relationships. This is no longer an optional business initiative: providing an exceptional customer experience is a key piece of running a successful business these days.  |
| Are You About to Be Disrupted? Posted: 22 Jan 2014 03:01 PM PST If change is inevitable, it's always better to be the driver of change, rather than waiting for it to come, and then reacting. If you're big, you have the resources available to do this. But you also have an existing core business that can keep you from acting. If you're faced with this conflict, the best step is to start experimenting.  |
| Why "The Internet of Things" Is Not Just the New Buzzword Posted: 22 Jan 2014 02:29 PM PST You've probably seen the term 'Internet of Things' popping up in your online news reader lately. It is clearly more than just a new buzzword forced upon us by the marketing world. But how will it make our lives better? Or more importantly, how will it make your life better?  |
| Posted: 22 Jan 2014 01:33 PM PST We all have been hearing about the rapid growth of the Internet of Things, but I think the real excitement comes when we can measure nearly everything about our selves and our lives, and emerge as the Quantified Self. Really, when you get right down to it, each of us is somewhat obsessed with data that is "all about me."  |
| Social Business Increases Internal Collaboration Posted: 22 Jan 2014 01:18 PM PST The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve. While few would disagree with this statement, we have the data to back it up! In September, Oracle, Leader Networks and Social Media Today started sharing the findings of a two-part study on social business.  |
| Say Goodbye to Brand Shaming & Social Media Criticism Posted: 22 Jan 2014 01:11 PM PST One of the things I love the most about how our industry is changing is that it puts EVERYONE on a level playing field. Every single day, each one of us is learning and testing something new, adding to our personal knowledge base and improving our end results.  |
| The SAPLING Approach to Leveraging Social Media Posted: 22 Jan 2014 12:42 PM PST The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.  |
| Tracking Conversions on Facebook and Twitter Posted: 22 Jan 2014 12:27 PM PST Over the last several months social media platforms have begun to show their biggest fear… revenue attribution and conversion tracking. Today let's take a dive into the murky waters of measuring social ROI strictly from an order/lead conversion perspective and how you implement and report from Facebook and Twitter.  |
| MLK Day: Community Not Chaos, a Global Social Media Sentiment Posted: 22 Jan 2014 10:21 AM PST As today's social internauts remember Dr. King, many from other cultures and generations whose intrepid social media lives share his same quest for community, I was interested in learning more about their shared values in remembering this great man. I also wanted to learn about the language they used in expressing social media sentiment..  |
| Build Experiences, Not Just Products [VIDEO] Posted: 22 Jan 2014 08:22 AM PST On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic. SOL represents the "Soundtrack of Life" where every great moment has a song that goes along with it. The way the founders see it, SOL Republic is a new lifestyle company that happens to make headphones.  |
| 5 Jobs Created by Social Media Posted: 22 Jan 2014 08:02 AM PST Social media as we know it has been around for some time now and has gained plenty of mainstream acceptance, but the idea of working in the field full-time is still a mystery to many. Short of inventing the next Facebook, how can one earn a living in social media alone?  |
| What Pictures Tell: The Future of Social Is Visual Posted: 22 Jan 2014 06:30 AM PST "Visual communication is bigger than we think," says Brian Solis, principal at Altimeter Group. "It's more than a content or marketing strategy." With that said, here are some specific ways visual social media is shaping our world as a whole, and where these might lead, starting with education.  |
| It’s Tax Season: Market Your Way to the CPA Winners Circle Posted: 22 Jan 2014 05:22 AM PST Winning new business is often a matter of being the first to the plate. Get a jump start on tax season by reaching potential clients early. Although companies have until the end of the month to get tax documents out the door, many taxpayers seek out tax professionals in advance, hoping to file on the first day possible and get an early refund.  |
| 6 Reasons Your Facebook Postings May Not Get Responses Posted: 22 Jan 2014 04:40 AM PST Your community doesn't match your target market. The challenge to grow a fan base to specific levels is often accomplished by acquiring people that don't match the company's target market. If this is the case, the best call to actions will not deliver a response.  |
| Brand Journalism: User-Generated Content Posted: 22 Jan 2014 03:58 AM PST We tend to think, "Oh no! There is a new thing out and now I have to figure it out!" But, like almost everything out, user-generated content is not new (nor is brand journalism). Think about it like you would customer testimonials, employee stories, frequently asked questions, email conversations, and photo sharing.  |
| 6 Tactics to Initiate a Conversation on Social Media Posted: 21 Jan 2014 10:07 PM PST For a medium that is supposed to be intrinsically social, much time can be spent on social media without having meaningful conversations. This is particularly so for businesses and brands, where many use social media platforms not necessarily to be social, but to broadcast their message.  |
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