Socially Stephanie: Content Curation | Social Media Today Daily |  |
- Socially Stephanie: Content Curation
- 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate
- 5 Tips to Optimize Your Twitter Profile
- Job Recruiters Use Social to Vet Prospects Rather than Find Them
- Your 5 Step Strategy to Improved Facebook Engagement and Growth
- How to Turn Shares and Likes into Customers and Conversions
- Creative Ways that Fashion Brands Are Working with Influencers
- The Marketing Cloud Arms Race Continues as Adobe Integrates Campaign with Experience Manager
- Social Media Fast Facts: Central and Eastern Europe
- Improve Your Business Results Using the Social Web
- 5 Marketing Behaviors to Avoid in 2014
- You Can Secure Your LinkedIn Account
- Guest Blogging: A Change in the Google Algorithm
- Keep Regulators Away from Google
- 3 Twitter Fundraising Campaigns That Show the Power of Influencers [VIDEO]
- 30+ Statistics How Social Media Influence Purchasing Decisions [INFOGRAPHIC]
- 10 Simple Marketing Ideas For Small Business Owners
| Socially Stephanie: Content Curation Posted: 24 Jan 2014 08:55 PM PST "Dear Socially Stephanie: I'm a content creator for a small company that focuses on bartending and waitress hiring. I'm having a hard time finding good material that is trending, especially pertaining only to bartenders and waitresses. Can you help me find brilliant shareable content?"  |
| 6 Takeaways from Richard Sherman's Rant for Enterprising Brands to Emulate Posted: 24 Jan 2014 08:45 PM PST While Richard Sherman's epic interview with Fox Sports sideline correspondent Erin Andrews following the NFC Championship Game drew criticism from the sports cognoscenti and sent Twitter crazy, the outspoken All-Pro cornerback provided some unique lessons for enterprising brands to emulate with his frenzied, WWE-style rant.  |
| 5 Tips to Optimize Your Twitter Profile Posted: 24 Jan 2014 06:00 PM PST Your Twitter profile is important. It's generally the first thing people look at when they find you on Twitter. Your profile most likely determines whether or not someone will follow you, so why wouldn't you optimize your Twitter profile? What comes after that "@" symbol should be significant.  |
| Job Recruiters Use Social to Vet Prospects Rather than Find Them Posted: 24 Jan 2014 05:54 PM PST I found the data in this infographic to be interesting because it's kind of anti-hype. LinkedIn is a fascinating network (as are Facebook and Twitter of course), but it seems that digital recruitment is still done on job boards rather than social. I'm actually kind of bummed.  |
| Your 5 Step Strategy to Improved Facebook Engagement and Growth Posted: 24 Jan 2014 12:21 PM PST Thanks to numerous Facebook changes recently, many businesses are thinking about dropping Facebook entirely. Engagement is in the toilet, and the page just isn't growing. Before you do, it pays to take a fresh, close look at your Facebook strategy. Often the problem lies there and has absolutely nothing to do with the changes.  |
| How to Turn Shares and Likes into Customers and Conversions Posted: 24 Jan 2014 09:58 AM PST You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter so much, if those fans are not actively purchasing and going on-site, it means very little for your bottom line.  |
| Creative Ways that Fashion Brands Are Working with Influencers Posted: 24 Jan 2014 09:41 AM PST Utilizing blogger events and other in-person and new tactics, fashion brands are teaming up with bloggers and producing some really effective and creative posts together. Check out these real campaign examples from fashion brands such as GUESS.  |
| The Marketing Cloud Arms Race Continues as Adobe Integrates Campaign with Experience Manager Posted: 24 Jan 2014 08:05 AM PST Last week at the National Retail Federation conference in New York, Adobe announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager. To learn more about the new Adobe Campaign, I recently spoke with Patrick Tripp, Adobe's Sr. Product Marketing Manager for Adobe Campaign.  |
| Social Media Fast Facts: Central and Eastern Europe Posted: 24 Jan 2014 07:37 AM PST The number of Facebook users in Central and Eastern Europe (including Russia) is predicted to top 122 million in 2014, and rise to 166.4 million by 2017 (with Russian users making up 49 million of that total). Only 1.7% of Facebook's users log in from Russia, and according to ComScore, Russian visits to Facebook dropped 18% recently.  |
| Improve Your Business Results Using the Social Web Posted: 24 Jan 2014 07:03 AM PST What goes on out there when we use the social web to communicate about our product, improve our organisation's marketing or connect with our potential target? After a year spent observing, analysing and measuring actions and cross-referencing behaviours, this is the pattern that I've seen repeated the most.  |
| 5 Marketing Behaviors to Avoid in 2014 Posted: 24 Jan 2014 06:03 AM PST Whether you are an affiliate trying to sell Amazon products, or you make your own informational products, or you have a content site monetized with Adsense, in the end you are a marketer. You need to market your products, your website and even yourself if you want to be successful in any industry.  |
| You Can Secure Your LinkedIn Account Posted: 24 Jan 2014 05:17 AM PST LinkedIn is a popular business networking tool said to have almost 260 million members, according to the Digital Market Ramblings (DMR), which also places the number of U.S. users at 84 million. LinkedIn members come from 200 countries and territories and the service is available in 20 languages.  |
| Guest Blogging: A Change in the Google Algorithm Posted: 24 Jan 2014 03:58 AM PST The day before yesterday, I was scrolling through my Facebook feed and I saw, "Hey bloggers, watch out! Google is denying guest bloggers." We have four guest bloggers here every week, not to mention content from each member of our team. My heart sank. I got a little sick.  |
| Keep Regulators Away from Google Posted: 24 Jan 2014 03:30 AM PST A consumer watchdog group is calling for increased regulation of Google under federal antitrust law. I feel that is unwise. It would punish risk taking. It would cripple a U.S.-based company that has found a way to reach success despite heavy governmental burdens. Here's my take.  |
| 3 Twitter Fundraising Campaigns That Show the Power of Influencers [VIDEO] Posted: 24 Jan 2014 01:00 AM PST Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some savvy organizations are able to turn those engagements into donations.  |
| 30+ Statistics How Social Media Influence Purchasing Decisions [INFOGRAPHIC] Posted: 23 Jan 2014 10:44 PM PST Shortly after we share our foody selfies on Pinterest, we'll be browsing our Facebook and Twitter feed fill to the brim with shopping coupons and discounts. The fact is that social networks have become an ideal medium for businesses to share and promote their products and retail fairy tales.  |
| 10 Simple Marketing Ideas For Small Business Owners Posted: 23 Jan 2014 10:01 PM PST As the owner of a small business, you might think it is too hard for you get the word out about what you have to offer, but that's not a solid excuse. You don't need to throw in big bucks or use gimmicks to gain a market presence. Instead you can use these simple marketing ideas for small business to market your small business to your targeted audience.  |
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