Socially Stephanie: Social Media for SEO | Social Media Today Daily |  |
- Socially Stephanie: Social Media for SEO
- Is the Internet Killing Brands?
- Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC]
- Preparing to Graduate? Put a Suit and Tie on Your Social Presence
- Why China Could Be the Most Social Media-Savvy Country
- Facebook Paper: Another Move Forward by the Social Media Monolith
- Social Powers Business Ecosystems
- 7 News Events That Appeared on Social Media First
- Arby’s Biggest Social Win Ever Comes from Listening
- How to Get Arianna Huffington and Pete Cashmore on Your Marketing Team [INFOGRAPHIC]
- Reputation Management 101: Claim Existing Properties
- 4 New Ways to Find Inspiration for Your Corporate Blog
- Working with Bloggers Embodies the Shifting Role of the Influencer
- Social Media and Public Services
- How to Convert More Mobile Pay Per Click Ads into Leads
- 3 Ways to Beat the Facebook Algorithm
- Facebook May Embrace Anonymity and Allow Fake Names in Profiles
- Let the Right One Pin
| Socially Stephanie: Social Media for SEO Posted: 31 Jan 2014 08:59 PM PST "Dear Socially Stephanie: I own an online clothing and home goods boutique. I have decent sales and a good following, but recently my search engine rankings have begun to decline, and I'm getting a bit bored with using Facebook and Pinterest as my main social sites. Any advice?"  |
| Is the Internet Killing Brands? Posted: 31 Jan 2014 08:38 PM PST For generations, brands have successfully generated demand for goods and services. However, some are now questioning whether the disruptive power of the Internet may disrupt even this, perhaps one day rendering brands irrelevant. We think this is an over-simplification.  |
| Social Media Sharing: New 2013 Q4 Data Reveals Americans' Habits [INFOGRAPHIC] Posted: 31 Jan 2014 03:11 PM PST As you may know, Pew Internet has been releasing a "Social Media Update" over the last few years. The Pew research is essential reading for anyone doing social media marketing. But if you want to get into some really cool stuff, I'd like to introduce you to the Consumer Sharing Trends Report from Q4 2013 (released by ShareThis).  |
| Preparing to Graduate? Put a Suit and Tie on Your Social Presence Posted: 31 Jan 2014 01:23 PM PST As college students prepare to graduate and enter the professional world, they have a challenging and competitive journey to embark on. As with most things in life we must crawl before we walk, which in this case means students should consider putting a metaphoric suit and tie on their social presence prior to sending out resumes.  |
| Why China Could Be the Most Social Media-Savvy Country Posted: 31 Jan 2014 08:32 AM PST WeChat has just released a new feature allowing users to send money to each other for the New Year. There's a sweet spot between design (it's easy and convenient to send Hong Bao), socialized context (we are really preparing this transfer for New Year) and technology (I can directly and easily send the money to my personal contacts).  |
| Facebook Paper: Another Move Forward by the Social Media Monolith Posted: 31 Jan 2014 05:19 AM PST Facebook Paper is actually all about news as well as newspapers. It provides the users with the chance of scrolling some of the most popular newspapers that are published on the planet. Thus, it is a great step forward to help people remain updated with world news.  |
| Social Powers Business Ecosystems Posted: 31 Jan 2014 02:19 AM PST Some of the greatest value from using social technology comes when a company connects its employees to a network of partners. This installment in my series on the connected enterprise will address some of the opportunities and challenges companies face when they extend collaboration platforms outside the enterprise.  |
| 7 News Events That Appeared on Social Media First Posted: 31 Jan 2014 01:00 AM PST Social media users are becoming the new journalists, with more than half of us learning about breaking new stories via Facebook, Twitter, and other sites rather than traditional news outlets. In fact, when it came to reporting some of the world's biggest recent news stories, social media had the scoop first.  |
| Arby’s Biggest Social Win Ever Comes from Listening Posted: 31 Jan 2014 12:00 AM PST Arby's biggest social win wasn't some whip-smart comedian or ad exec getting overtime during off hours. It was an employee who was listening. Arby's social media manager Josh Martin was watching for brand mentions online and noticed people making the joke already.  |
| How to Get Arianna Huffington and Pete Cashmore on Your Marketing Team [INFOGRAPHIC] Posted: 31 Jan 2014 12:00 AM PST What's everyone doing when it comes to content curation? Does curation really work for generating sales and engagement? Read on and learn more about the predominant tactics, tools and goals for content curation in 2014.  |
| Reputation Management 101: Claim Existing Properties Posted: 31 Jan 2014 12:00 AM PST Unclaimed ratings and review site properties are a lot like high school gossip. There's talk about you behind your back. Some of it could be complimentary and positive, based on facts or first hand experiences. But the majority? Let's be honest here, it's the result of people who have an axe to grind.  |
| 4 New Ways to Find Inspiration for Your Corporate Blog Posted: 31 Jan 2014 12:00 AM PST Corporate blogging is a great way to show the personal side of your business, showcase your interest in what's going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from sharing your stories and ideas. Blogging is a valuable marketing tool that requires consistency.  |
| Working with Bloggers Embodies the Shifting Role of the Influencer Posted: 30 Jan 2014 11:00 PM PST I'm going to dumb it down—an influencer can be your mom. Or it can be someone who stocks the shelves in the grocery store and tells all the customers about their favorite spaghetti sauce. Or for the sake of this post, someone active on social media who writes about a specific topic.  |
| Social Media and Public Services Posted: 30 Jan 2014 11:00 PM PST If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one that someone was just sharing with you, what would be your ideas for application?  |
| How to Convert More Mobile Pay Per Click Ads into Leads Posted: 30 Jan 2014 10:00 PM PST A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest bang for your buck, you will need to optimize these campaigns for potential purchasers on mobile devices.  |
| 3 Ways to Beat the Facebook Algorithm Posted: 30 Jan 2014 10:00 PM PST The site that was once all about the "LIKE" is now all about the "Benjamins." Stay far away from copy that begins with the word "like" (or "comment" and "share") because it's pretty much a kiss of death to organic reach. There are plenty of ways around this, from moving the call-to-action to the second half of the sentence to asking for a "thumbs up."  |
| Facebook May Embrace Anonymity and Allow Fake Names in Profiles Posted: 30 Jan 2014 09:01 PM PST Since its inception, Facebook has always demanded its users register with their real names on the site. But now, in an interview with Bloomberg Businessweek for his company's 10th anniversary, Mark Zuckerberg is suggesting that he's willing to loosen the reins on anonymity.  |
| Posted: 30 Jan 2014 09:00 PM PST We're awash in a bevy of new and exciting ways to land new customers and achieve customer loyalty. Furthermore, social media experience tells us that our digital reputations are fast becoming a crucial feature of whether or not we will make it as small businesses.  |
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