The 3 Step Strategy for B2B Content Marketing | Social Media Today Daily |  |
- The 3 Step Strategy for B2B Content Marketing
- NFL Focuses on a Better Customer Experience: Next Gen Marketing on Display
- Content Marketing Adoption Among Nonprofits [INFOGRAPHIC]
- Advanced Techniques for Your Content Marketing in 2014
| The 3 Step Strategy for B2B Content Marketing Posted: 18 Jan 2014 09:00 AM PST There are broadly two benefits you can hope to get from content marketing for your B2B business: Get to know who could be your potential targets so that you can reach out to them for business opportunities, and establish a brand and credibility for your business.  |
| NFL Focuses on a Better Customer Experience: Next Gen Marketing on Display Posted: 18 Jan 2014 01:00 AM PST The NFL faces an interesting dilemma. Popularity is at an all time high, but attendance has been steadily falling for the past several years. How could this be? The summary answer is that the "experience" of watching from home has begun to rival and in some cases even surpass that of attending a live game.  |
| Content Marketing Adoption Among Nonprofits [INFOGRAPHIC] Posted: 17 Jan 2014 10:30 PM PST It's clear that content marketing has been widely adopted in the for-profit realm, but how far behind do nonprofits lag, if at all? Recently, we surveyed our database of over 8,000 nonprofit organizations nationwide to gauge their content marketing efforts.  |
| Advanced Techniques for Your Content Marketing in 2014 Posted: 17 Jan 2014 10:00 PM PST content marketing is going to be bigger than ever this year. Businesses are keener to develop original, relevant and interesting content to attract people to their brands rather than repurposing someone else's content. However, content marketing continues to be quite tricky and mysterious for most businesses.  |
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