The All-Time Greatest Content Marketing Strategy | Social Media Today Daily |  |
- The All-Time Greatest Content Marketing Strategy
- Trending Tweens: How Kids Use Social Media [INFOGRAPHIC]
- Why People Buy as a Result of Content Marketing
- The Ultimate Social Media Engagement Tool: Free College Tuition
| The All-Time Greatest Content Marketing Strategy Posted: 25 Jan 2014 08:55 PM PST Let's not overcomplicate what it takes to succeed in content marketing. It takes connecting with prospects by delivering answers to the questions they're asking Google, Siri and YouTube when they're doing research. In this post, I outline a formula for cranking out a heap of vital content in a short period of time that appeals to reader, viewers and listeners.  |
| Trending Tweens: How Kids Use Social Media [INFOGRAPHIC] Posted: 25 Jan 2014 12:23 PM PST Among teenage girls aged twelve to seventeen, 95% of them use the Internet, and 81% of them use social media. Facebook has become a preteen paradise; it's the perfect platform to promote peer interaction and 5th grade drama. Kids are getting cell phones at an earlier age than ever, and of the 48% of tween girls, more than half of them are using smartphones.  |
| Why People Buy as a Result of Content Marketing Posted: 25 Jan 2014 09:00 AM PST The idea that people buy your products and/or services as an emotional reaction is not exactly true. To say that people will not buy anything from anyone if they are not touched in some way emotionally is true. When it comes to the decision to actually purchase, it is rarely a purely emotional decision.  |
| The Ultimate Social Media Engagement Tool: Free College Tuition Posted: 25 Jan 2014 07:29 AM PST What would it take to engage you with a university's social media? How about a year's tuition and fees? Idaho State University is banking on the lure of free college to engage students and fans with their social media channels. Outrageous? Over the top? See how they are pulling it off.  |
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