The Big Brand Theory: Dell Gets Intimate with Customers | Social Media Today Daily |  |
- The Big Brand Theory: Dell Gets Intimate with Customers
- Measuring Your Content Marketing Success [INFOGRAPHIC]
- 5 Reasons Why You Should Market to Baby Boomers
- 3 Link Building Tips That Still Work
- There Is No More B2B or B2C: There Is Only Human to Human (H2H)
- An Inside View of Walmart's Digital Communications Strategy
- "We Aimed for Topicality, We Hit Indignity": Five Notes on Newsjacking in Social Media
- Card-Linked Marketing: The New Wonder Channel?
- Build Experiences, Not Just Products
- Selling Social to the C-Suite: Trust, But Verify
- Trends That Will Mark Social Media Performance in 2014
- Social Listening: Consumers Don't Like It and What Your Brand Should Do About It
- Community Managers Are the Superheroes of Their Companies [INFOGRAPHIC]
- Digital Entrepreneur Tips: An Interview with Two Digital Innovators
- 6 Social Media Things to Do Before Breakfast
- Do You Need Online Marketing Therapy?
- Writing for the Customer: The Artful Copywriter
- Creating a Great Google+ Profile [VIDEO]
| The Big Brand Theory: Dell Gets Intimate with Customers Posted: 27 Jan 2014 08:55 PM PST In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. In the early '80s, that simply wasn't the way of the world, and for the eponymous Dell, the insight would result in one of the most successful businesses of our age.  |
| Measuring Your Content Marketing Success [INFOGRAPHIC] Posted: 27 Jan 2014 06:12 PM PST Content marketing one of the most reliable and effective tactics available to digital marketers. Brands are increasingly employing content marketing strategies to generate product awareness and drive demand. Keyword-optimized blog posts and other media create brand awareness and inspire audience engagement.  |
| 5 Reasons Why You Should Market to Baby Boomers Posted: 27 Jan 2014 05:49 PM PST When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same "Are you crazy?" look when I tell them 33% of Twitter is made up of 55 years and older. And, it's growing. Since 2012, that age bracket (55-64) has grown 79% on Twitter.  |
| 3 Link Building Tips That Still Work Posted: 27 Jan 2014 05:49 PM PST Over the last two years Google has been engaged in a sustained effort to clean up gaming behavior by marketers and spammers alike. The announcement of the "death" of guest blogging is the latest effort in this direction. So if you do want to build some back links to your website, what are the best ways to do that?  |
| There Is No More B2B or B2C: There Is Only Human to Human (H2H) Posted: 27 Jan 2014 05:06 PM PST Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we've all been waiting for.  |
| An Inside View of Walmart's Digital Communications Strategy Posted: 27 Jan 2014 04:15 PM PST Walmart, like other companies both small and large, has had its share of challenges in adapting to changes in online technology — specifically in the digital marketing and communications space, according to Chad Mitchell, Senior Director of Digital Communications.  |
| "We Aimed for Topicality, We Hit Indignity": Five Notes on Newsjacking in Social Media Posted: 27 Jan 2014 03:38 PM PST Done right, topical tweets can achieve massive reach and coverage. Done wrong, your reputation can suffer a beat-down. With the Superbowl approaching, and hands hovering above keyboards, waiting to produce the next 'Dunk in the Dark' moment, it's worth considering a few tips before you go rolling the dice.  |
| Card-Linked Marketing: The New Wonder Channel? Posted: 27 Jan 2014 08:17 AM PST Card-linked marketing has 75% of marketers clamoring in favor of it. I think if you are a B2C brand, this channel of marketing is at the very least worth exploring and investigating, if for no other reason it may give a brand another opportunity to utilize a certain nine-letter word: relevance.  |
| Build Experiences, Not Just Products Posted: 27 Jan 2014 07:10 AM PST On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic. SOL represents the "Soundtrack of Life" where every great moment has a song that goes along with it. The way the founders see it, SOL Republic is a new lifestyle company that happens to make headphones.  |
| Selling Social to the C-Suite: Trust, But Verify Posted: 27 Jan 2014 05:13 AM PST I've been totally immersed in Susan Emerick's and Chris Boudreaux's excellent The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media.  |
| Trends That Will Mark Social Media Performance in 2014 Posted: 27 Jan 2014 04:52 AM PST With the advent of a new year, a lot of things change; new trends emerge for different platforms. 2014 will bring about significant changes in the way social media helps businesses advance. New trends will emerge and these will come in handy in the long run to help your business proper significantly.  |
| Social Listening: Consumers Don't Like It and What Your Brand Should Do About It Posted: 27 Jan 2014 03:31 AM PST It's common for companies to listen to conversations on social media. The problem is consumers don't like it. At the end of the day it's all about respecting the customer, always getting their permission and explaining why you need specific personal information from them. Here's what social listening should look like.  |
| Community Managers Are the Superheroes of Their Companies [INFOGRAPHIC] Posted: 27 Jan 2014 02:00 AM PST Happy Community Manager Appreciation Day (CMAD)! Today, and every day, Community Managers are some of our favorite team members. They're constantly working for justice for their customers, while embodying the personality of their brand.  |
| Digital Entrepreneur Tips: An Interview with Two Digital Innovators Posted: 27 Jan 2014 01:00 AM PST Some individuals posses an innate responsibility to fulfill a need with a product, while other entrepreneurs develop their ideas through education, networking and pure grit. I asked two individuals, who possess the fearlessness and tenacity it takes to run a business, what it takes to be your own boss.  |
| 6 Social Media Things to Do Before Breakfast Posted: 27 Jan 2014 01:00 AM PST When you get involved in social media, you quickly learn that it requires regularity and discipline. Creating a daily routine is of course one of the best ways to approach this. Over time I have put together a thorough 30-minute routine.  |
| Do You Need Online Marketing Therapy? Posted: 27 Jan 2014 01:00 AM PST A lot of behaviour theory is built on the assumption that we've learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes. Isn't it time we start thinking again, in a different way?  |
| Writing for the Customer: The Artful Copywriter Posted: 27 Jan 2014 01:00 AM PST Who doesn't love a good secret? I know I do. I can't help but feel excited when someone leans over, lowers their voice, and says, "Hey, can you keep a secret?" My imagination begins to concoct at warp speed, and I find myself feeling like a giddy little schoolgirl.  |
| Creating a Great Google+ Profile [VIDEO] Posted: 26 Jan 2014 09:08 PM PST The profile starts out with a generic background and you need to upload background photo, headshot and add a tagline. The first thing you need to do when you use Google+ is add a cover photo, a headshot and a tag line that tells who you are. Upload your headshot. Add your tagline to create your G+ "card."  |
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