3 Reasons ANY Company Can Benefit from Social Customer Service | Social Media Today Daily |  |
- 3 Reasons ANY Company Can Benefit from Social Customer Service
- A Tale of Coca-Cola, Racism, Twitter and the Media
- Gillette Loses Its Way in Mustache Flap
- The Importance of Creating Human Connections with Your Brand in Social Media
- Longer Is Better for Blog Content: Truth Or Myth?
- Challenges for International Communities: Report from #CMAD 2014
- A Real-Time Marketing Wake-Up Call
- Finally, Moms Are Digital Natives
- If You Post A Status No One Reads, Does It Make A Sound?
- 14 Facebook Contests Ideas for Valentine's Day: Your Fans Will Love You [INFOGRAPHIC]
- Disruption Is a Way of Life with @CharleneLi [VIDEO]
- There was One New Idea (Not) on the Super Bowl [VIDEO]
- 5 Ways To Build Online Credibility
- How Twitter's User Engagement Problem Affects Brands
- The Social Media Trolls Will Always Be With Us
- Case Study: Walmart’s PR Team and How They Use Twitter
- The Impact of Winning (and Losing) the Super Bowl on Instagram
- Super Bowl Ad-Spotting: The New Game of Emotional Engagement
- Five Tips to Turn Social Media Mistakes Into Customer Advocacy
| 3 Reasons ANY Company Can Benefit from Social Customer Service Posted: 07 Feb 2014 07:20 PM PST The importance of providing ready-to-use information has never been bigger. Expectations are extremely high and complaints flood the social channels of companies. The new era of social customer service is upon us, and that means customers don't just want good customer service, they want excellence!  |
| A Tale of Coca-Cola, Racism, Twitter and the Media Posted: 07 Feb 2014 03:00 PM PST Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction. If someone who has 43 followers tweets a racist comment it's likely no one sees it.  |
| Gillette Loses Its Way in Mustache Flap Posted: 07 Feb 2014 12:22 PM PST "P&G Blames The Mustache." That was an actual recent headline in the Wall Street Journal after Procter & Gamble Chief Financial Officer Jon Moeller blamed slumping sales of Gillette products on a "reduced incidence of shaving." Despite making quality products, Gillette has forgotten how to connect with its core demographic - men.  |
| The Importance of Creating Human Connections with Your Brand in Social Media Posted: 07 Feb 2014 11:31 AM PST There's a clear shift away from advertising and selling and a move towards creating genuine connections with people. The emphasis on content is largely due to it being a way to create human connections, an opportunity to present who you are as a company, as opposed to what you do.  |
| Longer Is Better for Blog Content: Truth Or Myth? Posted: 07 Feb 2014 03:00 AM PST Since Google dropped the Hummingbird patch, there's been a new secret ingredient to getting noticed on the Internet: longer content equals higher rankings. Google indicated that content totaling 2,000 words versus 500 or less will rank higher on search engines. We here at Express Writers were skeptical at first.  |
| Challenges for International Communities: Report from #CMAD 2014 Posted: 07 Feb 2014 02:49 AM PST As you most likely know, it was Community Manager Appreciation Day on January 27, and My Community Manager organised the second of their round-the-clock Google Hangout panels. I took part in the panel covering the challenges Community Managers face when managing international communities.  |
| A Real-Time Marketing Wake-Up Call Posted: 07 Feb 2014 02:00 AM PST Remember the early days of YouTube and the first viral videos you saw on the platform? Do you remember how amazing you thought that was? That anyone could create a video, upload it to YouTube, and have it be viewed millions of times? Do you remember thinking things like that? I'm sure you do. I do.  |
| Finally, Moms Are Digital Natives Posted: 07 Feb 2014 01:00 AM PST Moms today are digital natives, especially those who are part of the millennial generation. They are spending more than an hour longer on video and streaming apps than their predecessors and unlike those who came before them, aren't as concerned about sharing pictures of their children and details of their lives online.  |
| If You Post A Status No One Reads, Does It Make A Sound? Posted: 07 Feb 2014 12:00 AM PST Businesses often fall back on the same habits when it comes to social media. Instead of thinking about how to engage their audiences, they attempt to meet a status quo or focus on numbers that don't actually have any ROI. Businesses need to ask themselves the hard questions about their social media and why they exist on those platforms.  |
| 14 Facebook Contests Ideas for Valentine's Day: Your Fans Will Love You [INFOGRAPHIC] Posted: 07 Feb 2014 12:00 AM PST According to sociallystacked, in the U.S. alone, people spend $18.6 billion on Valentine's Day, and candy is the most gifted item (47.5 percent). Moreover, almost 4 out of 10 people use their smartphone to purchase Valentine's gifts. So, are you ready to grab some of that potential business and inspire some engagement on Facebook?  |
| Disruption Is a Way of Life with @CharleneLi [VIDEO] Posted: 06 Feb 2014 11:00 PM PST Charlene Li, CEO at The Altimeter Group, talks about why she is tirelessly working to design the future of the workplace. In this in-depth and personal 20-minute interview, Charlene reveals how disruption should be a "way of life," and how businesses can cultivate new innovation that upsets the status quo.  |
| There was One New Idea (Not) on the Super Bowl [VIDEO] Posted: 06 Feb 2014 11:00 PM PST Professional critics, industry experts, colleagues and even students all agree that this year's collection of SuperBowl ads was OK but not great. It's unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #bestbuds will rank among the better of the Clydesdale spots.  |
| 5 Ways To Build Online Credibility Posted: 06 Feb 2014 11:00 PM PST Selling online requires you and your business to be trustworthy, authoritative and most importantly, credible. When you are competing against hundreds of other online businesses for your customers' money, it comes down to your word versus theirs.  |
| How Twitter's User Engagement Problem Affects Brands Posted: 06 Feb 2014 10:01 PM PST In case you hadn't heard, Twitter has something of a user engagement problem. In its Q4 2013 earnings results, the social network reported that whilst user numbers had grown overall, both the total number of timeline views and the number of timeline views per active user had sharply decreased, as shown here.  |
| The Social Media Trolls Will Always Be With Us Posted: 06 Feb 2014 10:00 PM PST I love social media, and the potential that it has for us, both on the personal and business levels. Just yesterday I was extolling the power of social media in my post, while the day before I was scratching my head at how some can use social media in a nasty way.  |
| Case Study: Walmart’s PR Team and How They Use Twitter Posted: 06 Feb 2014 10:00 PM PST A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who were using them in interesting or effective (in my view, at least) ways. A while later, I took some of that research (with the client's OK) and made this post featuring the Delta, J&J, Starbucks, UPS and Walmart accounts.  |
| The Impact of Winning (and Losing) the Super Bowl on Instagram Posted: 06 Feb 2014 10:00 PM PST By now, you all know how the game went down: the Seahawks took the lead early on and managed to keep it up until the end, to a final score of 43 to 8. But what about the social media game that took place? Which team better entertained its audience? What team were supporters most rooting for on Instagram?  |
| Super Bowl Ad-Spotting: The New Game of Emotional Engagement Posted: 06 Feb 2014 09:00 PM PST Event brand advertising - especially the Super Bowl - has spawned a new art of social engagement. The event, while providing context, almost becomes secondary to an advertiser's opportunity to research mass sentiment at any point in time—by demography and geography, in any language.  |
| Five Tips to Turn Social Media Mistakes Into Customer Advocacy Posted: 06 Feb 2014 09:00 PM PST We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There's no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your customer service or products that need resolving.  |
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