KISSmetrics: How to Get Your Keyword Data from Google Analytics Part 2

How to Get Your Keyword Data from Google Analytics Part 2

Posted: 18 Feb 2014 10:44 AM PST

Today’s video is a continuation from last week’s video. Last week we talked about how to get around the “Keyword Not Provided” issue in Google Analytics. This week we’re going to tell you how to increase your conversion rates once you know what keywords are sending you traffic.

Important Details to Note

Translating your content for international visitors – This is a great idea to get more traffic to your website. However, you need to be really careful about how you do this. Be sure to read this article first: International SEO: Dropping the Information Dust

Keywords – This briefly mentions where to place your keywords in your title tag and meta description. The most important takeaway here is to write natural looking titles for your title tags. Don’t repeat keywords or list multiple keywords by commas in your title tags. Specify one targeted keyword within your natural sounding title per webpage. For example, let’s say you want to create a title tag for a page that sells magic carpets:

Good: World Famous Magic Carpets at CarpetGenie.us
Bad: Magic Carpets, Carpets, Flying Rugs, and More