Marketing Pilgrim Published: “30% of Profits Donated to Charity, When You Buy Andy Beal’s New Book “Repped” (This Week Only!)” plus 2 more

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30% of Profits Donated to Charity, When You Buy Andy Beal’s New Book “Repped” (This Week Only!)

Posted: 04 Feb 2014 04:05 AM PST

Repped: 30 Days to a Better Online ReputationIn case you’ve spent the past couple of weeks pacing the floor, waking up in a cold sweat, and generally super excited* about the pending availability of my new book, Repped: 30 Days to a Better Online Reputation, I have good news:

You can now buy the book at Amazon in both paperback and Kindle versions.

For less than $13, you’ll get a practical and actionable guide to building, managing, monitoring and repairing your online reputation. The book is perfect for individuals and companies, so really everyone should pick up a copy.

Just in case protecting your online reputation is not incentive enough to rush straight over to Amazon.com, I have another one for you. For one week only (starting today) 30% of all profits will be donated to three worthy non-profits: Wounded Warrior Project, The V Foundation, and the Raleigh Rescue Mission.

So go and pick up your copy today. Seriously, the Kindle version is just $6.99!!! Not only will you help your own reputation, but there will be three charities that will thank you!

Andy

Yes, I would like to protect my reputation and help some great causes.

 

Read an extract of Repped for free!

 

*okay, perhaps that’s just me. ;-)

Pinterest Updates Acceptable Use Policy And Cracks Down on Paid Pins

Posted: 03 Feb 2014 12:45 PM PST

mXWhqTUI’d guess that 99% of the people who use a social media site don’t bother to read the Terms of Service. They’re long. They’re legal. They’re often contradictory, so I get it. Plus, it’s better to ask forgiveness than permission, right? But when money is involved, people have a tendency to get. . . shall we say. . . creative and that can lead to a poor user experience for everyone else.

Pinterest uses the word “authentic”, meaning they only want Pins that would naturally occur based on someone’s enthusiasm for the subject matter. In order to keep the site more “authentic,” they’ve clarified a few points in an update to their Acceptable Use Policy.

And kudos to the team who wrote this document in plain English. It’s not that we’re stupid, but by stripping out the legalese, they’ve made their position crystal clear.

Paid to Pin:

You cannot compensate a person for pinning, repinning or liking your business pins.

You can pay a person to run your Pinterest. You can also pay commission through an affiliate network for items purchased through a pin.

So hiring a company that has an army of repinners working for a penny a pop will get you banned.

Contests

Back in October, Pinterest changed their terms in regard to the “Pin to win” contests that had become popular on the site. Here’s a refresher:

If you run a contest or other type of promotion on Pinterest, please don't:
— Suggest that Pinterest sponsors or endorses you or the promotion
— Require people to Pin from a selection
— Make people Pin your contest rules
Run a sweepstakes where each Pin, board, like or follow represents an entry
— Encourage spammy behavior, such as asking participants to comment
— Ask Pinners to vote with Pins, boards or likes
— Require a minimum number of Pins

You can run a contest where you ask people to pin something with a hashtag (so you can locate all of the entries) but it must be a one entry per person situation.

Pinterest also created a document with plain English content guidelines and examples (which might be disturbing) of inappropriate Pins. I would hope that no one here needs to be told not to pin these kinds of materials but you never know. . .

The bottom line is, you can’t do anything that artificially inflates your numbers. It’s common sense but sometimes we all need a reminder. Forget the shortcuts. Play the game, by the rules or you risk losing the account you worked so hard to build up in the first place.

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Social Media Super Bowl: Did We Break Any Records?

Posted: 03 Feb 2014 12:01 PM PST

Technically, this weekend’s Super Bowl (#SB48) broke the Twitter record but not by much. Tweeters sent 24.9 million messages about the game or the half-time show during the three and half hour telecast.

Super Bowl Tweets 2014
Last year’s number? 24.1 million. Wow, that’s closer than the game ever was!

Even though the game wasn’t as exciting as last year’s, there were still a few stand-out, exceptionally Tweetable moments.

(*TPM = Tweets Per Minute)

  • @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 TPM
  • Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST): 271,775 TPM
  • Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM
  • End of halftime show featuring @BrunoMars and @ChiliPeppers (8:23pm EST): 229,533 TPM
  • Give it Away by @ChiliPeppers featuring @BrunoMars (8:18pm EST): 215,540 TPM

Twitter says the highs were higher than last year which is what pushed this year over the top. But last year’s half-time show with Beyonce had the fingers flying faster than anything Bruno Mars did with the Red Hot Chili Peppers.

In 2013:

  • Destiny's Child reunion on stage: 257,500 TPM
  • Singing 'Single Ladies': 252,500 TPM

tpm-five 2014

Facebook’s Numbers

I couldn’t find an official release but everyone’s pointing to a post from Facebook’s Public Content Manager:

“- 50 million unique people on Facebook had more than 185 million interactions – meaning posts, comments and likes – related to the Super Bowl on Sunday.

Top 5 Most Buzzed About Moments:

1) Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
2) Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
3) Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
4) The final whistle blows, giving the Seahawks their first Super Bowl crown
5) Demaryius Thomas scores Denver’s first and only touchdown

He also posted:

Top 5 Demos Buzzing About the Game:

1) Men 18-34
2) Women 18-34
3) Women 35-49
4) Men 35-49
5) Women 50+

In other words, everyone over the age of 18 was on Facebook, but especially younger people.

Finally, a few interesting sharing stats from Add This:

Sharing Trends

  • Overall sharing was up 1% for the Super Bowl compared to 2013.
  • Sharing on mobile devices grew 67% during Super Bowl Sunday compared to a year ago led by Android, which was almost doubled 2013.
  • Facebook led the way on Sunday for sharing content about the Super Bowl with a 42.9% increase.
  • Pinterest was up 20% year-over-year beating Facebook Like, which was up 7%  year-over-year on Super Bowl Sunday.

Sounds like a good time was had by. . . . almost. . . all.

 
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