Marketing Pilgrim Published: “Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?” plus 2 more

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• Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?
• Study Says All the Young, Wealthy, Hip People Are on Twitter
• Facebook Celebrates 10 Years of Service: How Many Times Did You Hear the Word Today?

Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster? Posted: 05 Feb 2014 06:37 AM PST It seems the management at Google are trying to kill two birds with one stone. First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google. Second, find someone that can take YouTube to the next level. As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site: Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It's unclear what Wojcicki's move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network. Aside from the grumblings from programmers and advertisers, all I ever seem to hear are the complaints from those that don’t like what Google did to YouTube’s comments.

Study Says All the Young, Wealthy, Hip People Are on Twitter Posted: 04 Feb 2014 03:31 PM PST Earlier today, we talked about how the whole world is using Facebook for some reason or another, but a new study says that if you want to reach the young, wealthy, hip people – you’ll find them on Twitter. Frank N. Magid Associates just published some notes from a new research study that shows the teen population on Twitter is growing. Teen users of Twitter grew from 39% of 12-17 year-old social media users in 2012 to 44% in 2013. Counter this with all the talk about teens abandoning Facebook. Facebook says it isn’t so but if you’re looking for influencers and engagement I’d put my money on Instagram and Tumblr over the big F. The bigger key for marketers is that teens have a more positive attitude toward Twitter. They called it trendy and unique and said it was the most informative of all the social networks. It gets better. Talking about advertising, Twitter users described ads in a more positive way than Facebook users. Which means there’s room for growth before users get annoyed and stop responding. Personally, I couldn’t agree more. I’ve rarely clicked on a Facebook ad but I have clicked on several promoted Tweets in the past few months. I simply find Twitter’s ads to be more relevant and compelling. Magid’s study says the average Twitter user is 34 years old. That’s three years young than the overall social media average. Twitter is also 14% Hispanic, compared to 10% across all networks and 31% have annual household incomes over $75k. Only 25% of all social media users fall into that bracket. Finally, the study found that Twitter users spend 19% more time on social media compared to the average social user. They also spend a lot of time with digital and mobile products: Looking at activities they do at least once a week: 81% of them watch online video on a computer (compared to 67% among average social media users) 76% use a smartphone (64%) 69% play video games (60%) 54% use a tablet (40%) So there you have it. Twitter users are younger, more diverse, wealthier, and more socially and technologically inclined than your average social media user. Sounds like it’s time to stop all those postings on Facebook and spend more time creating posts that are short and Tweet.

Facebook Celebrates 10 Years of Service: How Many Times Did You Hear the Word Today? Posted: 04 Feb 2014 12:25 PM PST In honor of Facebook’s 10th anniversary, I conducted my own (totally unscientific) study and the results were startling. On average, the average person hears or sees the word Facebook 123.5 times a day. (Disclaimer: I totally just made that number up.) Pew Research says that 57% of all adults are on Facebook and 64% use the site daily, which is up from 51% in 2010. But that’s not the whole story. My family isn’t all that computer savvy and yet, in any given day, someone utters the word at least once. My husband mentions a new David Bowie photo that he saw in a group on Facebook. My mother says she found out that Susie had a baby because someone else saw the photos on Facebook. My friend and I are talking, we want to ask a third friend a question so she says, “let me see if she’s on Facebook.” And that doesn’t even begin to cover all the Facebook buttons I see on the internet and the Facebook posts that are linked to Twitter Tweets. Here’s a funny fact from Pew (this one’s real): Among internet users who do not use Facebook themselves, 52% say that someone else in their household has a Facebook account. In many instances, these may be parents who do not use Facebook but live with a child who does. Fully 66% of parents with a child living at home who do not use Facebook themselves say that someone in their household has a Facebook account. In addition, some 24% of Facebook non-adopters who live with an account holder say that they look at photos or posts on that person's account. I call that Facebook by proxy. And to think it all started in college over pizza. Mark Zuckerberg posted a reflective message on his timeline today. Here’s an excerpt: When I reflect on the last 10 years, one question I ask myself is: why were we the ones to build this? We were just students. We had way fewer resources than big companies. If they had focused on this problem, they could have done it. The only answer I can think of is: we just cared more. While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today. We all have a tendency to mock Facebook for its seemingly random changes. We grumble about privacy issues and commercialism, but I do believe Zuckerberg when he says helping people connect was and still is their number one goal. I personally know people whose lives have been enriched because of Facebook. One has formed a solid new friendship with an old school chum. Another met a person in another country which led to an amazing cultural exchange. And through Facebook, I’m able to virtually visit with my family on the other side of the US. The one thing Facebook does well is deliver minutiae. When something big happens, I get an email. But I feel closer to my family and friends when they post mundane photos of a meal they cooked, their cat playing hide and seek or a new dress they bought. That’s how we stay connected. Happy birthday, Facebook. I don’t say this often but I’m kinda glad you’re here.   Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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