Search Engine Journal |
- Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits by @mattsouthern
- 4 Ways to Capture B2B Leads from Facebook by @yummytork
- Awkward No More: 6 Powerful Communication Tips from the World’s Best Interviewers by @courtneyseiter
- Increasing Local Reviews: Integrating Offline Marketing Tactics by @puriprashant
- The Number One Thing PPC Consultants Should Be Doing To Retain Clients by @AndrewLolk
| Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits by @mattsouthern Posted: 18 Feb 2014 09:44 AM PST The New York Times published a report last Friday dissecting the benefits of Google+; they believe Google benefits more than its users do, but also highlighted two major brands using the network to enhance their SEO efforts. Reporter Claire Cain Miller starts off by making a case that even though Google+ isn’t much of a competitor […] Author informationThe post Starbucks & The Economist Admit To Using Google+ Mostly For SEO Benefits by @mattsouthern appeared first on Search Engine Journal.     |
| 4 Ways to Capture B2B Leads from Facebook by @yummytork Posted: 18 Feb 2014 09:02 AM PST Companies which operate under the business-to-business structure haven't been quite so quick to embrace social media marketing as B2C companies have. However, there are an increasing number of indicators that B2B companies can properly employ social media to their advantage in a very real way. As an illustration of this point, let's explore five different […] Author informationThe post 4 Ways to Capture B2B Leads from Facebook by @yummytork appeared first on Search Engine Journal.   |
| Awkward No More: 6 Powerful Communication Tips from the World’s Best Interviewers by @courtneyseiter Posted: 18 Feb 2014 07:15 AM PST Everyone knows that particular feeling of dread that accompanies a lull in conversation at a party, networking event or even a job interview. You've already covered the usual small talk and then – oof – you hit a dead end. What now? Even the most extroverted among us know that being a good conversationalist doesn't always come […] Author informationThe post Awkward No More: 6 Powerful Communication Tips from the World's Best Interviewers by @courtneyseiter appeared first on Search Engine Journal.   |
| Increasing Local Reviews: Integrating Offline Marketing Tactics by @puriprashant Posted: 18 Feb 2014 05:36 AM PST When we discuss local SEO, most conversations revolve around online marketing strategies and recommendations – fix title tags, include keywords, claim g+ locations, citations, link signals, and reviews. This obviously makes sense since these are the ranking factors that drive local SEO visibility. However, in most cases we fail to incorporate the offline marketing component […] Author informationThe post Increasing Local Reviews: Integrating Offline Marketing Tactics by @puriprashant appeared first on Search Engine Journal.   |
| The Number One Thing PPC Consultants Should Be Doing To Retain Clients by @AndrewLolk Posted: 18 Feb 2014 04:07 AM PST As the head of a 78-member strong paid search agency, I tend to think a lot about how to retain clients. In fact, every single consultant must and should be thinking about the magical number that is your churn rate. It is much cheaper to keep your existing clients than to chase new clients. Keeping […] Author informationThe post The Number One Thing PPC Consultants Should Be Doing To Retain Clients by @AndrewLolk appeared first on Search Engine Journal.   |
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