Search Engine Journal

Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock by @mattsouthern
Matt Cutts Explains What Google Search Would Be Like Without Backlinks As A Ranking Tool by @mattsouthern
Hard Proof That Content Marketing Works—A Professional Speaker Case Study by @billbelew_com
New Backlink Analysis Tool Available From WebMeUp Completely For Free by @mattsouthern
A Plain-Speaking Guide on How to Win at the Google AdWords Game by @LarryKim
So Your Colleague Thinks He’s a Social Media Expert? by @dannywong1190

Facebook To Acquire WhatsApp For $19 Billion in Cash and Stock by @mattsouthern

Posted: 19 Feb 2014 03:49 PM PST

News broke this evening via a regulatory filing that Facebook is acquiring mobile messenger WhatsApp for $19 Billion in cash and company stock. Specifically, WhatsApp will be acquired for $4 billion in cash, approximately $12 billion worth of Facebook shares, and $3 billion in restricted stock units to be granted to WhatsApp's founders. Facebook has detailed the reasoning […]

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Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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Matt Cutts Explains What Google Search Would Be Like Without Backlinks As A Ranking Tool by @mattsouthern

Posted: 19 Feb 2014 11:21 AM PST

Matt Cutts, Google’s head of search spam, answers a question about backlinks in his latest Webmaster Help video where a user writes in to ask: Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I’m wondering what search would look like and am curious to […]

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Matt Southern

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Hard Proof That Content Marketing Works—A Professional Speaker Case Study by @billbelew_com

Posted: 19 Feb 2014 09:06 AM PST

At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up (with real and relevant inquiries) and/or for people to walk through the door. We don’t care about a lot of traffic. We care about getting the right traffic, visitors who are interested […]

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Bill Belew

CEO at BillBelew.com

Professor, Speaker, Author, all-around old man. Fresh from teaching a 48-hour MBA course in Marketing with Social Media at a graduate school in Silicon Valley, Bill delivers insights from recent, real and relevant case studies. Bill has been working in social media for more than 8 years and has more than 90 million unique visitors from organic search to his network of sites and in a variety of niches. He knows what works, what doesn't, what can kill a site, and what can cause it to grow. Bill has a network of 5000+ Meetup followers in the heart of Silicon Valley. He is an international in-demand speaker.

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New Backlink Analysis Tool Available From WebMeUp Completely For Free by @mattsouthern

Posted: 19 Feb 2014 08:59 AM PST

As essential as good inbound links are to a successful SEO strategy, there are surprisingly few tools available for analyzing a site’s backlink profile. Even more uncommon are inbound link analysis tools that offer the full extent of their features completely for free. So when WebMeUp contacted me about their new, free tool I immediately […]

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Matt Southern

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A Plain-Speaking Guide on How to Win at the Google AdWords Game by @LarryKim

Posted: 19 Feb 2014 05:32 AM PST

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings. Yet when it comes to paid search, there’s not nearly as much research, despite the fact that PPC, like SEO, is largely driven by an […]

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Larry Kim

Larry Kim is the Founder/CTO of WordStream, a provider of PPC Management Tools.

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So Your Colleague Thinks He’s a Social Media Expert? by @dannywong1190

Posted: 19 Feb 2014 04:08 AM PST

Back when I first got started with online marketing — in 2009 — it seemed everyone was keen on donning the label “social media guru”. Touting “best practices” they never used and suggesting social media was all about community, it was an endless barrage of unsolicited advice from folks tooting their own horn — as […]