Search Engine Journal

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• Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings by @mattsouthern
• Google Analytics Data Now Accessible From Your Google+ Page Dashboard by @mattsouthern
• Effective AdWords Remarketing Tactics for The Advanced Advertiser by @AndrewLolk
• The Rise of the Content Marketer Role by @wonderwall7
• 7 Simple Ways to Improve Ad Copy Conversion by @sujanpatel

Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings by @mattsouthern Posted: 21 Feb 2014 07:49 PM PST Duane Forrester, Senior Product Manager at Bing, has been publishing a lot of useful blog posts recently with his latest one being how poor spelling and grammar can affect search rankings. In this post Forrester takes a firm stance against poor spelling and grammar, explicitly stating it has an impact on search rankings. This is […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Bing Takes A Stance Against Poor Spelling and Grammar, Saying It Will Hurt Rankings by @mattsouthern appeared first on Search Engine Journal.

Google Analytics Data Now Accessible From Your Google+ Page Dashboard by @mattsouthern Posted: 21 Feb 2014 06:24 PM PST Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+ Page dashboard. Pretty cool new addition to Google+ Page dashboards: if your page is linked to a website that has Google Analytics you can now view your monthly metrics (and […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Google Analytics Data Now Accessible From Your Google+ Page Dashboard by @mattsouthern appeared first on Search Engine Journal.

Effective AdWords Remarketing Tactics for The Advanced Advertiser by @AndrewLolk Posted: 21 Feb 2014 09:04 AM PST One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing tactics I've found in various AdWords accounts throughout the years. Remarketing is not as simple as starting regular AdWords Search or Display campaigns. […] Author information Andrew Lolk Co-Founder at White Shark Media at White Shark Media Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy. He's worked in AdWords since 2009 and have co-founded White Shark Media; A Paid Search agency specialized in delivering results for small to mid-sized businesses in the US. TwitterGoogle+LinkedIn The post Effective AdWords Remarketing Tactics for The Advanced Advertiser by @AndrewLolk appeared first on Search Engine Journal.

The Rise of the Content Marketer Role by @wonderwall7 Posted: 21 Feb 2014 05:33 AM PST Most of the recent "Get ready for 2014!" posts included a section about content marketing and how important it will be this coming year. Google's recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content directed at search engines, rather than […] Author information Kelsey Jones Search & Social Consultant at MoxieDot. Editor Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form. TwitterFacebookGoogle+LinkedIn The post The Rise of the Content Marketer Role by @wonderwall7 appeared first on Search Engine Journal.

7 Simple Ways to Improve Ad Copy Conversion by @sujanpatel Posted: 21 Feb 2014 04:02 AM PST Are your sales lackluster?  Your click-through rates uninspiring?  Chances are it's not your product that's the issue – it's the way you're selling it! Copywriting is both an art and a science that's difficult to learn, but important to implement.  If you don't have the years of study needed to master this discipline yourself, check […] Author information Sujan Patel Sujan Patel is a passionate internet marketer and entrepreneur. Sujan has over 10 years of internet marketing experience and started the digital marketing agency Single Grain. Currently Sujan is heading up marketing at Kabbage, a company that is changing the way small businesses receive financing. TwitterFacebookGoogle+ The post 7 Simple Ways to Improve Ad Copy Conversion by @sujanpatel appeared first on Search Engine Journal.

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