SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA) | Social Media Today Daily |  |
- SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)
- What Kind of Google+ Plusser are You?
- The Biggest Quarter Ever for Paid Facebook Advertising
- Social Media for Job Hunting and Networking
- 5 Things Cameron Crowe Movies Can Teach Us About Social
- CVS Sets Example for Social Media Strategy
- Mobile and the Store of the Future
- Beginner's Guide to Hashtags, Mentions, and Replies
- 5 Easy Ways to Promote Your Blog Posts in Social Media
- Social, Digital and Mobile in Europe in 2014
- 5 Tips to Rise to the Top of Google’s Search Results
- Social Media Engagement: 7 Rules for Working Smart, Not Just Hard
- Cloud Computing's Future: Better Online Customer Care?
- The Role of Long-Form Content in Brand Journalism
- 40+ Tips to Grow Your LinkedIn Connections [INFOGRAPHIC]
- 4 Tools for Nonprofit Social Listening and Reputation Management
- 10 Things You Must Know About Your Audience!
- I Culled Half My Facebook Contacts: Here's What Happened
| SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA) Posted: 06 Feb 2014 08:55 PM PST Disruption is happening; by degrees, every industry is changing. Trust, authenticity and the human connection drive change in what is turning out to be a relationship economy. A scheduled Social Media Today Hangout-On-Air on Google+ will explore the issues that surround it.  |
| What Kind of Google+ Plusser are You? Posted: 06 Feb 2014 05:31 PM PST Having invested 18 months into engaging in Google Plus, I've learned that there's a wide variety of "plussers" out there. Because an important part of online marketing is understanding our audiences, here is a quick field guide to some of the personalities I've encountered on G+.  |
| The Biggest Quarter Ever for Paid Facebook Advertising Posted: 06 Feb 2014 03:02 PM PST The final quarter of 2013 was the largest spending period in Facebook advertising history. Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs.  |
| Social Media for Job Hunting and Networking Posted: 06 Feb 2014 02:03 PM PST For young professionals, networking has long been one of the most effective methods of finding job opportunities and making connections in a particular industry. Today, such networking is exponentially easier through social media. So when you find these potential connections online, what do you do? Simply put, be honest and be yourself.  |
| 5 Things Cameron Crowe Movies Can Teach Us About Social Posted: 06 Feb 2014 01:39 PM PST "It's all happening." Penny Lane was affectionately referring to Rock 'n' Roll's golden age in Almost Famous, but right now "it's all happening" in social. This time in history is giving brands the unprecedented experience of connecting with their customers on a personal level and changing their businesses in accordance to what they hear.  |
| CVS Sets Example for Social Media Strategy Posted: 06 Feb 2014 01:17 PM PST On Feb. 5, 2014, CVS, one of the nation's leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 1, 2014. "As a health care company, it's time for us to take a stand and to put our customers, colleagues and patients on a path to better health," the company said on their Facebook page.  |
| Mobile and the Store of the Future Posted: 06 Feb 2014 12:20 PM PST This week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Mobile and The Store of the Future. The webinar included a great group of panelists: Carrie Layne, founder and CEO of BestBuzz, Bonnie Stice, Senior Manager of Digital and Social Media for AT&T and Kayla Green,the Digital Strategy Director for Saatchi & Saatchi.  |
| Beginner's Guide to Hashtags, Mentions, and Replies Posted: 06 Feb 2014 12:10 PM PST Whether you're at a conference or watching your favorite TV show, it's always great to join the conversation via social media. But before you do that, make sure you know what the hashtag is that most people are using. Granted, a lot of times there are numerous, but poke around a bit to see if you can find the most common.  |
| 5 Easy Ways to Promote Your Blog Posts in Social Media Posted: 06 Feb 2014 12:08 PM PST You're a passionate blogger and have churned out great posts. You've published them on your blog and are worried why the posts haven't been driving as much traffic as you would have liked? They need promotion. The Internet is vast and you just cannot sit back and wait for folks to discover your posts.  |
| Social, Digital and Mobile in Europe in 2014 Posted: 06 Feb 2014 07:50 AM PST In terms of time spent online, it's the Eastern side of Europe that leads the way, with internet users in Poland and Russia spending an average of 4.8 hours on the net each day. Italy leads the way when it comes to mobile internet usage at an average of 2.2 hours per day.  |
| 5 Tips to Rise to the Top of Google’s Search Results Posted: 06 Feb 2014 05:11 AM PST A big part of Google's recent and coming algorithm updates center around people being able to "talk" with search. That said, variations on keywords are less important than ever (this used to be a key tactic); instead, focus on building great content around the hub of the keyword theme  |
| Social Media Engagement: 7 Rules for Working Smart, Not Just Hard Posted: 06 Feb 2014 05:07 AM PST I am constantly reminded that in spite of all the media hype, the vast majority of professionals are still social media rookies. This post provides high-level guidance for those rookies, as well as those who are looking to add more structure, focus and discipline to existing initiatives.  |
| Cloud Computing's Future: Better Online Customer Care? Posted: 06 Feb 2014 04:55 AM PST How can a cloud-based organization deliver on the promise of virtual customer service? The answer is simple: create an experience that closely aligns with the in-person hand-holding that we have all come to want and expect — delivered virtually.  |
| The Role of Long-Form Content in Brand Journalism Posted: 06 Feb 2014 03:58 AM PST But, let's be real. We're not all The Paris Review and we all have full-time jobs that don't allow us the time to really dig into a piece of content that could take a week or more to write. So what to do? Truth be told, I'm testing the idea of taking long-form content and breaking it down into more manageable pieces by doing this very series.  |
| 40+ Tips to Grow Your LinkedIn Connections [INFOGRAPHIC] Posted: 06 Feb 2014 03:46 AM PST How can you get the most from LinkedIn, the world's largest professional social network? Kudos to the Who Is Hosting This team, who put together an infographic that takes a closer look at smart strategies that will help organically grow your LinkedIn connections in just five minutes per day.  |
| 4 Tools for Nonprofit Social Listening and Reputation Management Posted: 06 Feb 2014 01:00 AM PST Keeping track of everything that is being said about you online is difficult, given the myriad online channels available to users. Organizations who employ social listening strategies can identify and engage with new donors, manage their online reputation and get in front of crises as they happen.  |
| 10 Things You Must Know About Your Audience! Posted: 06 Feb 2014 12:00 AM PST So you think you know your audience. You are spending massive amounts of time each week creating content, posting social network updates, engaging with your community, updating and enhancing your web properties. Only problem is that your business results are dismal at best.  |
| I Culled Half My Facebook Contacts: Here's What Happened Posted: 05 Feb 2014 11:00 PM PST For the last 12 months, I've been conducting an experiment in social media marketing on Facebook – which culminated in culling half of my contacts last week. That might sound like a drastic move, particularly when social media engagement is supposed to be all about reaching the maximum number of people possible.  |
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